introduction

contextattitude

methods

organize

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what is the most famous innovation over

the last few years?

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since 2007...

40,000,000 iPhones

2,000,000,000 apps

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99.4% appsfor iPhones

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game changer

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zero

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30%

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375% annual growthfrom 2008 to 2009

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$50 billion in revenue

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world largest “mobile device” manufacturer

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There are many better phones. But none of

them copied its success.

Why?

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140,000

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what is the secrete of its success?

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it is NOT a phone

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multiple meanings

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from things to actions

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deep changes in the

economy

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CFO of the year

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CFO magazine

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1998 - Scott Sullivan

WorldCom

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1999 - Andrew Fastow

Enron

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2000 - Mark Swartz

Tyco

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sponsor Arthur Andersen

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ethical issue?

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shifts in the economy

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from industrial economy

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to knowledge economy

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making the same stuff better and cheaper is not enough

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access to capital market is not as important

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what kind of ideas?

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TV series

Movie

On-line game

Trading card

GameBoy pack

Toys

Yu-Gi-Oh Economy

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more than just cards

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connections create unique experiences

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knowledge economy

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things actionsFriday, February 19, 2010

possession experienceFriday, February 19, 2010

single meaning

multiple meanings

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OR AND

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foreground background

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noun verb

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2 + 2 = 4

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2 x 2 = 4

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when rule changes

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everything changes

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even if they look familiar

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Starbucks  vs.  

Dunkin’  Donuts

What are you selling?

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All bags are not created equal!

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Mon  Blancvs.BicThere is Mont

BlancFriday, February 19, 2010

and the rest...

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solution selling

IBMUPS

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reduction of

variance

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creation of variance

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Blue Ocean

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Red Mango

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Nike’s competitor?

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Nintendo

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competition of ideas

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the future of car?

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ultimate driving machine

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moving computing platform

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urban transporter

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own your verb

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are you a noun company or a verb

company?

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small group work

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choose one company from your group

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core value and mission statement

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what are your nouns and verbs?

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identify a stakeholderdescribe the current

experience of the stakeholder

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