innovation and business skills industry - det.act.gov.au · 1 27 january 2011 innovation and...

1 27 January 2011

Innovation and business industry The national Industry Skills Council responsible for the development and review of training packages and advice to Skills Australia in this industry is Innovation and Business Skills Australia (IBSA). In the national training system, the innovation and business industry comprises the following key sectors:

• Business services • Cultural and creative industries • Education and training • Financial services • Information and communication technologies • Printing and graphic arts.

According to the IBSA Environmental Scan 2010 the major factors impacting on these industries are:

• ongoing technological change, specifically the emergence of the digital economy • the rollout of the national broadband network and the subsequent development of new skills

for workers in many industries • the ageing workforce and for some industries the reliance on skilled migration to fill the

workforce gaps • environmental sustainability as outlined in the Department of Finance and Regulation, Review

of the Australian Government’s use of information and communication technology (Gershon Report, 2008).

Business services This industry sector is covered by the BSB07: Business Services Training Package. National context IBSA describes the business services sector as “a major contributor to the Australian economy and enabler of all other industries” with related occupations making up 15 percent of the total Australian workforce or an estimated workforce size of 1.68 million. In general, business service sector skills are likely to remain in demand as they are useful to employment in many job roles across the economy and play a crucial role across all small and medium enterprises (SMEs). According to the IBSA Environmental Scan 2010 factors that will challenge the business services industry and have an impact on workforce development in the future are:

• addressing environmental sustainability • integrating technology • responding to structural change and building literacy • strengthening numeracy and basic business skills across SMEs • managing the global financial downturn and recruitment and retention of staff.

Business services occupations and qualifications in demand at the national level have been identified by IBSA and are presented in Table 1.

2 27 January 2011

Table 1: Business services occupations and qualifications in demand at the national level

Occupation Qualification

Corporate Services Manager 132111 Dip Management Adv Dip Management

Call or Contact Centre Manager 149211

Cert IV Customer Contact Cert IV Frontline Management Dip Customer Contact Adv Dip Customer Contact Dip Management

Finance Manager 132211 Financial Institution Branch Manager 149914

Dip Management Adv Dip Management

General Clerk 531111 Personal Assistant 521111 Secretary 521211 Receptionist (General) 542111 Hotel or Motel Receptionist 542113 Medical Receptionist 542114

Cert III Business Administration Cert IV Business Administration Dip Business Administration

Corporate General Manager 111211 Dip Management Adv Dip Management Adv Dip Business

HR Clerk 599411 HR Advisor 223111

Cert IV Human Resources

HR Manager 132311

Dip Human Resources Management Adv Dip Management (Human Resources) Voc Grad Cert Management (Learning) Cert IV Occupational Health & Safety Dip Occupational Health & Safety Adv Dip Occupational Health & Safety

Marketing Specialist 225113

Personal Assistant 521111

Cert IV Business Cert IV Marketing Dip Business Dip Marketing

Market Research Analyst 225112

Cert IV Marketing Dip Marketing

Office Manager 512111 Practice Managers nec 512299

Cert IV Business Cert IV Business Administration Dip Business Dip Business Administration Dip Purchasing Adv Dip Business Adv Dip Management

OH&S Advisor 251312 Cert III Occupational Health & Safety Cert IV Occupational Health & Safety Dip Occupational Health & Safety

Legal Executive 599112 Legal Practice Manager 512299

Cert IV Legal Services Dip Legal Services

Records Manager 224214 Cert IV Recordkeeping Dip Recordkeeping Adv Dip Recordkeeping

3 27 January 2011


Sales & Marketing Manager 131112 Cert IV Marketing Dip Marketing Dip Advertising

Sales Representative (Business Services) 611312 Cert II Customer Contact Cert IV Business sales Cert III Customer Contact Cert IV Customer Contact Dip Customer Contact

Telemarketer 639311 Cert II Customer Contact

The business services occupations, Internal Auditor and External Auditor, are included on the current Department of Immigration and Citizenship Skilled Occupation List (SOL). These occupations are linked to the business services qualification Diploma Quality Auditing. Local context A number of occupations in the business services industry were shortlisted as VET priority occupations for 2009-13 by key ACT industry stakeholders in the 2009 Skill Demand Survey, including:

• General Clerk • Bookkeeper • Project or Program Administrator • Receptionist • Customer Service Manager

In the survey Bookkeepers and Receptionists were among the top five vocationally-based occupations identified by industry as facing significant short-term training shortfalls. For the occupation General Clerk, the survey recommended ongoing industry consultation and analysis of student demand. It also noted that this occupation is highly exposed to the rapid changes in information and communication technologies. In the ‘Managers and Administrators’ occupation group, General Managers, Human Resource Managers, Sales and Marketing Managers, Policy and Planning Managers, and Other Specialist Managers were shortlisted by ACT industry stakeholders as priorities for 2009-13. In the ‘Professionals’ occupation group, Human Resource Professional was identified as being in significant risk of chronic shortage as the economy expands. The survey found that the level of completions is clearly not sufficient to meet the needs of the ACT without being augmented in the short term with migration, either interstate or international, or increased use of outsourcing or fly-in-fly-out arrangements. Other professional business services occupations prioritised by ACT industry stakeholders in the survey were Marketing and Advertising Professionals, Auditors, Business and Organisation Analysts, and Other Business and Information Professionals.

4 27 January 2011

The following business Services occupations are listed as in demand occupations on the current ACT State Migration Plan Occupation List:

• Corporate General Manager • Sales and Marketing Manager • Human Resource Manager • Human Resource Advisor • Program or Project Administrator • Office Manager • Finance Manager • Policy and Planning Manager • Research and Development Manager • Financial Institution Branch Manager • External Auditor • Workplace Relations Advisor • Recruitment Consultant • Archivist • Records Manager • Health Information Manager • Information and Organisation Professional • Advertising Specialist • Market Research Analyst • Marketing Specialist • Public Relations Professionals nec • Management Consultant • Organisation and Methods Analyst

ACT stakeholder consultations indicated:

• poor literacy and numeracy skills are a barrier to employment for many • there is a critical need for ‘job-ready’ and ‘professionalism’ courses, and for literacy and numeracy

training to be integrated into existing training programs • the Certificate III in Business is considered to be an entry level qualification to work in the

business or business administration industry in the ACT, particularly in the public service • there is strong demand for Certificate IV in Frontline Management, Diploma of Business and

Diploma of Project Management • there is strong demand for Certificate III in Frontline Management by people in equity groups • there is increased interest in the Diploma of Quality Auditing • there is notable demand for the Certificate IV in Franchising from students seeking to become

Retail Managers • priority for entry level qualifications in Certificate IV in Marketing • the anticipated demand for the Certificate III in Customer Contact did not materialize • the Certificate IV in Human Resources is seen as a priority by some in the industry • pre-vocational qualifications such as Certificate I in Business and Certificate II in Business

assist people in equity groups and job seekers • training in the Certificate III in Record Keeping (linked to the occupation of Bookkeeper) is a

priority for the local industry • the demand by employers for workers with VET qualifications in advertising has fallen.

5 27 January 2011

As seen in Table 2, the most popular full traineeship at Certificate III level in the ACT business services industry over the last two financial years was the Certificate III in Business, followed closely by the Certificate III in Business Administration. At certificate IV level, the most popular traineeship was the Certificate IV in Frontline Management, followed by the Certificate IV in Business. Strong growth was seen in Australian School-based Apprenticeships (ASBAs) in Certificate II in Business and Certificate III in Business. Significant increases were also seen in the Certificate IV in Business Administration and Certificate IV in Business Sales. There was a significant decrease (i.e. -70 percent) in commencements in the Diploma of Management under the User Choice program in 2009-10 when compared with commencements in 2008-09. Ninety percent of the students commencing in the Diploma of Management in 2008-09 were existing workers, compared with 60 percent in 2009-10. Table 2: ACT Australian Apprenticeship commencements in business services qualifications, 2008-10

Qualification Type Year Commencements

Cert II Business BSB20107 ASBA 2009-10 56 2008-09 18

Cert II Business BSB20107 Traineeship 2009-10 20 2008-09 17

Cert III Business BSB30107 ASBA 2009-10 13 2008-09 3

Cert III Business BSB30107 Traineeship 2009-10 52 2008-09 99

Cert III Customer Contact BSB30207 Traineeship 2009-10 0 2008-09 3

Cert III Recordkeeping BSB30807 Traineeship 2009-10 0 2008-09 2

Cert III Business Admin BSB30407 Traineeship 2009-10 51 2008-09 47

Cert III Business Admin (Legal) BSB31007 Traineeship

2009-10 2 2008-09 4

Cert III Bus Admin (Medical) BSB31107 Traineeship

2009-10 5 2008-09 6

Cert III Frontline Mgm't BSB31207 Traineeship 2009-10 15 2008-09 13

Cert IV Business BSB40207 Traineeship 2009-10 25 2008-09 82

Cert IV Small Bus Mgm’t BSB40407 Traineeship 2009-10 0 2008-09 1

Cert IV Business Admin BSB40507 Traineeship 2009-10 25 2008-09 8

Cert IV Frontline Mgm't BSB40807 Traineeship 2009-10 192 2008-09 163

Cert IV Customer Contact BSB40307 Traineeship 2009-10 3 2008-09 0

Cert IV Business Sales BSB40607 Traineeship 2009-10 30 2008-09 10

6 27 January 2011


Cert IV Human Resources BSB41007 Traineeship 2009-10 3 2008-09 5

Cert IV Legal Services BSB41207 Traineeship 2009-10 2 2008-09 0

Cert IV Marketing BSB41307 Traineeship 2009-10 1 2008-09 1

Cert IV OH&S BSB41407 Traineeship 2009-10 1 2008-09 4

Cert IV Project Mgm't BSB41507 Traineeship 2009-10 7 2008-09 2

Cert IV Recordkeeping BSB41707 Traineeship 2009-10 0 2008-09 2

Cert IV Small Bus Mgm't BSB40407 Traineeship 2009-10 0 2008-09 1

Dip Management BSB51107 Traineeship 2009-10 10 2008-09 33

Table 3 shows commencements in the training places specific to the business services sector allocated in 2009 under the Productivity Places Program (PPP). The most popular qualification commenced by existing workers under the PPP in 2009-10 was the Diploma of Management. This is in direct contrast to the decrease in existing worker commencements in this qualification under the User Choice program during the same period. The most popular qualification commenced by job seekers in 2009-10 was the Certificate IV in Business Administration, followed by Certificate III in Frontline Management. Table 3: ACT PPP commencements in business services qualifications, October 2009 to June 2010. Qualification Commencements

Job Seekers Existing workers

Cert III Frontline Management BSB31207 10 13 Cert IV Frontline Management BSB40807 5 200 Cert IV Project Management BSB41507 5 75 Cert IV Business Administration BSB40507 36 15 Dip Management BSB51107 - 218 Dip Project Management BSB51407 8 166 Dip Business Administration BSB50407 6 24 Adv Dip Project Management BSB60707 - 28 Adv Dip Management BSB60407 - 51

7 27 January 2011

Table 4 shows PPP training places specific to the business services sector allocated in the 2010 allocation rounds for job seekers and existing workers seeking to commence before 31 December 2010. The most popular qualification sought by existing workers was the Advanced Diploma of Management. The most popular qualifications targeting job seekers were the Certificate II in Business and Certificate III in Business, followed by Certificate III in Frontline Management. Table 4: PPP training places in business services qualifications allocated in the 2010 ACT PPP allocation rounds. Qualification Allocated places


Cert II Business BSB20107 15 0 Cert III Business BSB30107 15 0 Cert III Frontline Management BSB31207 9 0 Cert IV Business Administration BSB40507 5 18 Cert IV Frontline Management BSB40807 5 0 Cert IV Project Management BSB41507 5 21 Cert IV Customer Contact BSB40307 0 15 Cert IV Business Sales BSB40607 0 15 Dip Business Administration BSB50407 0 1 Dip Business BSB50207 0 23 Adv Dip Management BSB60407 0 90 Adv Dip Project Management BSB60707 0 36

As shown in Table 5 the highest demand under the Priorities Support Program (PSP) was for qualifications in, or skill sets training in competencies from, the Certificate II in Business, followed by Certificate I in Business and Certificate III in Business. Table 5: ACT PSP commencements in business services, by qualification*, 2009-10

Qualification Commencements

Cert I Business BSB10107 53 Cert II Business BSB20107 112 Cert III Business BSB30107 53 Cert III Business Admin BSB30407 23 Cert III Frontline Management BSB31207 23 Cert IV Business BSB40207 13 Cert IV Small Business Management BSB40407 35 Cert IV Business Sales BSB40607 13 Cert IV Frontline Management BSB40807 27 Cert IV Human Resources BSB41007 3 Cert IV Marketing BSB41307 12 Cert IV Governance BSB40907 6 Dip Business Administration BSB50407 14 Dip Human Resources Management BSB50607 2 Dip Management BSB51107 25 *Note: These qualifications may have been delivered as skills sets or full qualifications

8 27 January 2011

Five business services qualifications were identified as a skills shortage areas under the Skilling Australia’s Workforce (SAW) Agreement 2005-08. During this period the ACT agreed to achieve specific commencement targets for these qualifications. Table 6 sets out the ACT targets over the four years and the actual commencements achieved. Table 6: ACT targets and commencements in identified skills shortage areas in business services qualifications under the SAW Agreement 2005-08. Qualification Target Actual Cert III Business (Legal Administration) BSA30200 36 196 Cert III Business Administration BSB30201 386 1310 Cert IV Business (Small Business Management) BSB40401 15 268 Cert IV Business Development BSB40501 58 31 Dip E-Business BSB51101 20 54 Source: NCVER Students and Courses Database: Students 2002-2009 (revised 03/11/10). There is evidence of a significant demand for business services qualifications outside of the funded training programs administered by the ACT Department of Education and Training. Table 6 shows 2009 enrolments in qualifications that were not funded under the Australian Apprenticeships through User Choice program, PPP or PSP in 2009. Table 6: ACT student enrolments in selected business services qualifications, 2009

Qualification Enrolments

Cert II Customer Contact BSB20207

4

Cert III Recordkeeping BSB30807 33

Cert III Micro Business Operations BSB30307 1

Cert IV International Trade BSB41107 6

Cert IV Legal Services BSB41207 14

Cert IV Marketing BSB41307 14

Cert IV Recordkeeping BSB41707 6

Cert IV Small Business Management BSB40407

44

Dip Advertising BSB50107 7

Dip Human Resources Management BSB50607

121

Dip Marketing BSB1207

36

Dip Quality Auditing BSB51607

19

Adv Dip Management (Human Resources) BSB60907

28

Adv Dip Business BSB60207

14

Source: NCVER Students and Courses Database: Students 2002-2009 (revised 03/11/10).

9 27 January 2011

Conclusion The following qualifications have been identified as priority industry-specific training needs for the business services industry in the ACT in 2011-12. These qualifications, and associated occupations, have been identified using the combined evidence of past demand for Australian Apprenticeships, PPP and PSP training places, ACT industry feedback, and evidence of skill shortages presented in the 2009 ACT Skill Demand Survey, ACT State Migration Plan Occupation List, IBSA Environmental Scan 2010, and Department of Immigration and Citizenship Skilled Occupation List.

Business services occupations and qualifications for the ACT Industry Training Needs List 2011-12


Office Manager 512111

Cert III Business Admin BSB30407 Cert IV Business Admin BSB40507 Cert IV Frontline Management BSB40807

General Clerk 531111

Cert I Business BSB10107 Cert II Business BSB20107 Cert III Business BSB30107 Cert III Frontline Management BSB31207

Practice Managers nec 512299

Cert IV Business BSB40207

Program or Project Administrator 511112

Cert IV Project Management BSB41507 Dip Project Management BSB51407 Adv Dip Project Management BSB60707

Workplace Relations Adviser 223113 Cert IV Unionism & Industrial Relations BSB41807

Human Resource Clerk 599411 Human Resource Advisor 223111

Cert IV Human Resources BSB41007

Business Administration Managers 132 Corporate Services Managers 132111 Finance Managers 132211 Human Resource Managers132311 Policy and Planning Managers 132411 Research and Development Managers 132511

Cert IV Small Business Management BSB40407 Dip Management BSB51107 Dip Business Administration BSB50407

Marketing Specialist 225113

Cert IV Marketing BSB41307

Human Resource Manager 132311

Dip Human Resources Management BSB50607 Adv Dip Management (Human Resources) BSB60907

10 27 January 2011

Cultural and creative industries

This industry sector is covered by the following training packages:

• CUL04: Museum and Library/Information Services Training Package • CUF07: Screen and Media Training Package • CUE03: Entertainment Training Package • CUS09: Music • CUV03: Visual Arts, Craft and Design Training Package

According to the IBSA Environmental Scan 2010 the cultural and creative industries sector has an estimated workforce size of 345,950. This sector consists of a mixture of small to medium enterprises and micro businesses that are “integrated into other industries to provide key enabling functions”. Employment in this sector is diverse although there is typically a high level of contract and casual employment that is project based.

Growth predictions for this sector are for: library technicians, knowledge management, video production, web-design and multimedia and media production.

Challenges for industries in this sector include:

• limited funding due to the impact of the global economic downturn • rapid changes in technology and industry structures as new occupations and fields emerge • the development of skills in managing technological change, environmental sustainability and

changing business structures.

Museum and Library/Information Services

National context

This industry is covered by CUL04: Museum and Library/Information Services Training Package

IBSA identifies the museum and library/information services sector as needing to implement effective approaches for reskilling and retaining older workers In their Library Technician Education in Australia: State of the Nation Report (April 2010) the Australian Library and Information Association (ALIA) recommended that the Diploma of Library/Information Services be included on the Commonwealth Priority Occupations and Qualifications List for the Productivity Places Program (PPP). It is not on the current list.

11 27 January 2011

Museum and library/information services occupations and qualifications in demand at the national level have been identified by IBSA and are presented in Table 7. Table 7: Museum and library/information services occupations and qualifications in demand at

the national level


Knowledge Manager 22499 Cert III Library/Information Services Cert IV Library/Information Services Cert IV Museum Practice Dip Library/Information Services

Library Technician 399312 Cert III Library/Information Services Cert IV Library/Information Services Cert IV Museum Practice Dip Library/Information Services

Personal Assistant 521111 Cert II Museum Practice Cert III Museum Practice Cert IV Museum Practice Dip Museum Practice

Gallery or Museum Curator 224212

Gallery or Museum Technician 399311

Cert IV Museum Practice Dip Museum Practice Adv Dip Museum Practice

Local context RTOs in the ACT offer training in Certificate II to Advanced Diploma levels in Library/Information Services (LIS). Training in Museum Practice is offered at Certificate II to Certificate IV level. Australian School-based Apprenticeships at Certificate II level are available through the User Choice program for both LIS and Museum Practice. Outcomes of library/information services industry consultation indicated:

• high demand for upskilling/reskilling for library staff within ACT • Certificate III in Library/Information Services is entry level – employees encouraged to

complete diploma • low participation in nationally recognised VET qualifications by people working as

library technicians • the entry level for library technician work is Diploma in Library/Information Services

which is high but reflects the complexity of library work • Certificate IV in Library/Information Services is considered a technician-in-training • pathways exist for graduates of CIT’s Diploma of Library/Information Services and

Advanced Diploma of Library/Information Services to articulate to the Charles Sturt University’s Bachelor of Information Services

• the industry lends itself to employment for equity groups with appropriate support Librarian was identified as an industry prioritised occupation in the ‘Professional’ (i.e. university qualified) group for 2011-2013 in the ACT Skill Demand Survey 2009. It was also shortlisted in the top five occupations clearly identified as at or facing risk of chronic skill shortage.

12 27 January 2011

The following museum and library/information services occupations are included on the current ACT State Migration Plan Occupation List:

• Library Technician • Librarian • Gallery or Museum Technician • Gallery or Museum Curator • Archivist

The Diploma of Library/Information Services was identified as a level I User Choice priority in 2009-10. However, data on government funded training places in 2009-10 shows very limited demand for traineeships in this sector (see Table 8). Table 8: ACT Australian Apprenticeship commencements in Museum and Library/Information Services qualifications, 2008-10


CUL20104 Cert II Library/Information Services ASBA 2009-10 2

2008-09 0

Qualifications in museum and library/information services were not eligible under the Productivity Places Program or the Priorities Support Program in 2009-10.

There is evidence of demand for museum and library/information services qualifications outside of the funded training programs administered by the ACT Department of Education and Training. Table 9 shows 2009 commencements in qualifications that were not funded under the Australian Apprenticeships through User Choice program, PPP or PSP in 2009. Table 9: ACT student commencements in selected museum and library/information services qualifications, 2009


CUL30104 Certificate III in Library/Information Services 20

CUL40104 Cert IV Library/Information Services 7

CUL40204 Certificate IV in Museum Practice 39

CUL50104 Diploma of Library/Information Services 14

CUL60104 Advanced Diploma of Library/Information Services 38


13 27 January 2011

Conclusion Evidence from ACT industry feedback, the ACT State Migration Plan Occupation List , 2009 ACT Skill Demand Survey, and IBSA Environmental Scan 2010 indicates potential future demand for the Diploma of Library/Information Services qualification.

Museum and Library/Information Services occupation and qualification for

the ACT Industry Training Needs List 2011-12


Library Technician 399312 Dip Library/Information Services CUL50104

14 27 January 2011

Screen and media National context This industry sector is covered by CUF07: Screen and Media Training Package Screen and media occupations and qualifications in demand at the national level have been identified by IBSA and are presented in Table 10. Table 10: Screen and media occupations and qualifications in demand at the national level


Artistic Director 212111 Dip Screen and Media Adv Dip Screen and Media

Camera Operator (Film, Television or Video) 399512

Cert IV Broadcast Technology

Director (Film, Television, Radio or Stage) 212312

Cert IV Screen and Media

Dip Screen and Media

Video Producer Cert IV Interactive Digital Media

Illustrator 232412 Cert IV Interactive Digital Media Cert IV Screen and Media Dip Interactive Digital Media Dip Screen and Media

Graphic Designer 232411 Cert IV Interactive Digital Media Dip Interactive Digital Media

Light Technician 399513 Cert IV Screen and Media Dip Screen and Media

Multimedia Designer 232413 Dip Interactive Digital Media [Games Developer/Animator/Special Effects]

Multimedia Designer 232413

Cert IV Interactive Digital Media Cert IV Screen and Media Dip Interactive Digital Media Dip Screen and Media Adv Dip Screen and Media

Production Assistant (Film, Television, Radio or Stage) 599912

Cert II Creative Industries (Media) Cert III Media Cert IV Screen and Media Cert IV Interactive Digital Media Dip Screen and Media

Web Designer 232414 Cert IV Interactive Digital Media [Writers – Music, Film, TV] Technical Writer 212415 Television Journalist 212416 Composer 211211

Cert IV Screen and Media Dip Screen and Media Adv Dip Screen and Media

The IBSA Environmental Scan 2010 also identifies the need for the following enabling skills for Multimedia Designers:

• Certificate III in Micro Business Operations (customised for innovation competencies) • Certificate IV in Small Business Management (customised for innovation competencies) • Diploma of Small Business Management (customised for innovation competencies).

15 27 January 2011

The following screen and media qualifications are identified as priority qualifications under the Australian Government Productivity Places Program (PPP):

• Certificate IV in Screen and Media • Certificate IV in Broadcast Technology • Diploma of Broadcast Technology • Diploma of Screen and Media • Advanced Diploma of Screen and Media

Local context ScreenACT is the ACT Government’s screen based industries development agency delivered under contract by the Canberra Business Council (CBC). ScreenACT implements sector development initiatives, provides location production support for screen projects, and works with other state agencies on potential partnering projects. ScreenACT is the primary contact point for film makers wishing to work in the ACT. During 2009-10, ScreenACT assisted a number of documentary and commercial productions and worked with the producers of films such as Hawke to facilitate filming locations, and supported eight local screen practitioners through project grants to help boost local film, television and digital media production. During 2009-10, ScreenACT launched Project Pod, a professional and project development initiative aimed at accelerating projects to market-ready stage. Project Pod is supported through funding from Screen Australia and Enterprise Connect. ScreenACT also manages a small fund for ACT film, TV and digital media practitioners to assist with costs associated with interstate professional development opportunities. The ACT Government has indicated the industry’s status by committing $1.8 million over three years for investment in production. The ACT Film Investment Fund budget initiative supports the growth and sustainability of the ACT screen industry, including film, television and digital media. The ACT Film Investment Fund will provide equity co-investment with the marketplace in high-potential eligible projects. It is expected that this funding will lead to increased local employment in the screen and media industry within the next three years. According to industry consultation:

• ACT production companies need producers to oversee the day-to-day running of a project and others who contribute technical skills

• the ideal qualification level for the screen and media industry is diploma and advanced diploma

• the industry is now multi-platform so workers need broad digital skills not always developed in certificate II or certificate III level (e.g. digital production, design, animation, games, defence organisation scenarios, town planning, 3D skills)

• the Certificate IV in Interactive Digital Media does not give workers the required skill level for the digital media industry – the entry point should be the Advanced Diploma of Screen and Media

• trainees with skills in the areas of editing, writing and production are in shortage. ACT stakeholders have identified the following industry training needs:

• Certificate II in Creative Industries (Media) to address the shortage of Production Assistants in the ACT

• Diploma of Screen and Media and Advanced Diploma of Screen and Media • Certificate IV in Screen and Media as an entry level traineeship.

16 27 January 2011

The following screen and media occupations are included on the current ACT State Migration Plan Occupation List:

• Art Director (Film, Television or Stage) • Director (Film, Television, Radio or Stage) • Director of Photography • Film and Video Editor • Program Director (Television or Radio) • Stage Manager • Technical Director • Graphic Designer • Illustrator • Camera Operator (Film, Television or Video) • Light Technician • Television Equipment Operator • Broadcast Transmitter Operator • Make Up Artist • Sound Technician • Technical Writer • Television Journalist • Composers

Australian Apprenticeships are available under the User Choice program in the following qualifications:

• Certificate II in Creative Industries (Media) CUF20107 • Certificate III in Media CUF30107 • Certificate IV in Screen and Media CUF40107 • Certificate IV in Interactive Digital Media CUF40207 • Certificate IV in Make-up CUF40407 • Certificate IV Costume for Performance CUF40507 • Certificate IV Scenery and Set Construction CUF40607

Australian School-based Apprenticeships (ASBAs) are available in the Certificate II in Creative Industries (Media) and Certificate III in Media. However, there has been no demand for traineeships or ASBAs in the screen and media sector over the last two financial years.

17 27 January 2011

There is evidence of demand for screen and media qualifications outside of the funded training programs administered by the ACT Department of Education and Training. Table 11 shows 2009 commencements in screen and media qualifications that were not funded under the Australian Apprenticeships through User Choice program, PPP or PSP in 2009. Table 11: ACT student commencements in screen and media qualifications, 2009


Cert II Creative Industries (Media) CUF20107 58 Cert IV Screen and Media CUF40107 47 Dip Screen and Media CUF50107 1 Adv Dip Screen and Media CUF60107 57 Source: NCVER Students and Courses Database: Students 2002-2009 (revised 03/11/10).

Conclusion

Evidence from ACT industry feedback, the ACT State Migration Plan Occupation List , IBSA Environmental Scan 2010 and Australian Government’s PPP Priority Occupations and Qualifications List indicates potential future demand for screen and media qualifications at the diploma and advanced diploma level.

Screen and media occupations and qualifications for the ACT Industry Training Needs List 2011-12


Production Assistant (Film, Television, Radio or Stage) 599912 Multimedia Designer [Games Developer/Animator/Special Effects] 232413 Artistic Director 212111


Dip Screen and Media CUF50107

Adv Dip Screen and Media CUF60107

18 27 January 2011

Entertainment

National context

This industry sector is covered by CUE03: Entertainment Training Package Entertainment occupations and qualifications in demand at the national level have been identified by IBSA and are presented in Table 12.

Table 12: Entertainment occupations and qualifications in demand at the national level


Cinema or Theatre Manager 149912 Dip Venues and Events Adv Dip Venues and Events

Stage Manager 212316 Adv Dip Stage Management Community Arts Worker 272611

Conference and Event Organiser 149311

Cert III Venues and Events (Customer Service) Cert IV Venues and Events (Customer Service) Dip Venues and Events Adv Dip Venues and Events


Cert III Live Production, Theatre and Events (Technical Operations) Cert IV Live Production, Theatre and Events (Technical Operations) Dip Live Production, Theatre and Events (Technical Operations) Adv Dip Live Production, Theatre and Events (Technical Operations)

Light Technician 399513 Cert III Live Production, Theatre and Events (Technical Operations) Cert IV Live Production, Theatre and Events (Technical Operations) Dip Live Production, Theatre and Events (Technical Operations)

No entertainment qualifications are identified as priority qualifications under the Australian Government Productivity Places Program (PPP).

Local context

The following entertainment occupations are included on the current ACT State Migration Plan Occupation List:

• Director (Film, Television, Radio or Stage) • Light Technician • Dress Maker or Tailor • Sound Technician • Stage Manager

There is a notable lack of delivery of and demand for training in the ACT in the entertainment sector under government funded programs.

19 27 January 2011

The only evidence of demand for training though funded programs is a very low level of demand for the Certificate II. Four ACT public colleges and two non-government colleges are scoped to deliver the Certificate II in Live Production, Theatre and Events through the ASBA program (see Table 13). Under the Skilling Australia’s Workforce Agreement 2005-2008, the Certificate IV in Live Production, Theatre and Events (Technical Operations) was one of the few targeted skills shortage qualifications for which the ACT commencement target was not reached or exceeded. No commencements occurred in this qualification over the 4-year period, compared with a target of 10 commencements. There are currently no ACT-based RTOs scoped to deliver this qualification. Also, no interstate RTOs have applied for approval to deliver this qualification as a traineeship under the ACT User Choice program. ACT stakeholders have identified the need for traineeships in Certificate IV Live Production Theatre and Events (Construction and Manufacturing) and Certificate IV in Costume for Performance. However, according to the National Training Information Service (NTIS) there are currently no RTOs registered to deliver these qualifications in the ACT. Table 13: ACT Australian Apprenticeship commencements in Entertainment qualifications, 2008-10


Cert II Live Production, Theatre and Events CUE20103

ASBA 2009-10 1

2008-09 2

Conclusion

Based on lack of past demand for Australian Apprenticeships under the ACT User Choice program and availability of relevant training courses in the ACT, evidence suggests that there is no need to add qualifications relevant to the entertainment industry to the ACT Industry Training Needs List 2011-12. Should the training needs of local industry change, the ACT Department of Education and Training is open to receiving advice.

20 27 January 2011

Music

National context

This industry sector is covered by the training package CUS09: Music Music occupations and qualifications in demand at the national level have been identified by IBSA and are presented in Table 14.

Table 14: Music occupations and qualifications in demand at the national level


[Music Agent/Band Manager] Music Director 211212

Cert IV Music Cert IV Music Business Dip Music Dip Music Business Adv Dip Music Adv Dip Music Business

Musician (Instrumental) 211213 Dip Music

Adv Dip Music

[Performers]

Singer 211214

Musician (Instrumental) 211213

Cert III Music Cert III Music Business Cert IV Music Cert IV Music Business Dip Music Dip Music Business Adv Dip Music

No music qualifications are identified as priority qualifications under the Australian Government Productivity Places Program (PPP).

Local context

The following music occupations are included on the current ACT State Migration Plan Occupation List:

• Composer • Music Director • Musician (Instrumental) • Singer • Sound Technician

The ACT Department of Education and Training offers funding for traineeships in music qualifications ranging from Certificate II to IV level, and Australian School-based Apprenticeships (ASBAs) in Certificate II in Music and Certificate III in Technical Production. Two ACT public colleges and one non-government college are scoped to deliver the Certificate II in Music through the ASBA program. However, there is no evidence of demand for traineeships or ASBAs over the past two financial years. Further, there are currently no RTOs approved to deliver full traineeships in music qualifications under the ACT User Choice program.

21 27 January 2011

Table 15 shows evidence from the National Centre for Vocational Education Research (NCVER) Student and Courses Database of a demand by industry for training in music qualifications in 2009. This training, however, has not been accessed through any of the funding programs administered by the ACT Department of Education and Training.

Table 15: ACT student commencements in music qualifications, 2009

Qualification Commencements Dip Music CUS50101 28

Dip Music Industry (Technical Production) CUS50201 32

Dip Music Industry (Business) CUS50301 8 Source: NCVER Students and Courses Database: Students 2002-2009 (revised 03/11/10).

Conclusion

Based on lack of past demand for Australian Apprenticeships under the ACT User Choice program and availability of relevant training courses in the ACT, evidence suggests that there is no need to add qualifications relevant to the music industry to the ACT Industry Training Needs List 2011-12. Should the training needs of local industry change, the ACT Department of Education and Training is open to receiving advice.

22 27 January 2011

Visual arts, craft & design

National context

This industry sector is covered by CUV03: Visual Arts, Craft and Design Training Package Visual arts, craft and design occupations and qualifications in demand at the national level have been identified by IBSA and are presented in Table 16.

Table 16: Visual arts, craft and design occupations and qualifications in demand at the national level


Community Arts Worker 272611 Conference and Event Organiser 149311 Arts Administrator or Manager 139911

Cert IV Arts Administration Dip Arts Administration

[Games Developer/Animator/Special Effects]


Cert IV Design

Adv Dip Creative Product Development

Graphic Designer 232411 Cert III Design Fundamentals Illustrator 232412 Cert III Design Fundamentals

Cert III Visual Arts & Contemporary Craft Cert IV Design Cert IV Visual Arts & Contemporary Craft Adv Dip Creative Product Development

Sculptor 211413 Painter (Visual Arts) 211411 Photographer 211311 Visual Arts & Crafts Professionals nec 211499

Cert II Visual Arts & Contemporary Craft Cert III Visual Arts & Contemporary Craft Cert IV Visual Arts & Contemporary Craft

No visual arts, craft and design qualifications are identified as priority qualifications under the Australian Government Productivity Places Program (PPP). Local context The following visual arts, craft and design occupations are included on the current ACT State Migration Plan Occupation List:

• Graphic Designer • Illustrator • Interior Designer • Fashion Designer

In the 2009 Skill Demand Survey key ACT industry stakeholders identified the occupation category Designers and Illustrators as a prioritised occupation in the ‘Professionals’ category for 2009-13. The ACT Department of Education and Training offers funding for traineeships in visual arts, craft and design qualifications ranging from Certificate II to IV level, and Australian School-based Apprenticeships (ASBAs) in Certificate II in Visual Arts and Contemporary Craft and Certificate II in Aboriginal or Torres Strait Islander Cultural Arts. However, there is no evidence of demand for traineeships or ASBAs over the past two years. Further, there are currently no

23 27 January 2011

RTOs approved to deliver full traineeships in visual arts, craft and design qualifications under the ACT User Choice program.

Certificate III and IV in Arts Administration has been included on the Priorities Support Program (PSP) Training Priorities List in recent years. However, there have been no commencements in these qualifications under PSP in the last two financial years. Table 17 below shows evidence from the NCVER Student and Courses Database of a demand by industry for training in visual arts, craft and design qualifications in 2009. This training, however, has not been accessed through any of the VET programs administered by the ACT Department of Education and Training. Table 17: ACT student commencements in visual arts, craft and design qualifications, 2009


Cert I Aboriginal or Torres Strait Islander Cultural Arts CUV10203 9

Cert II Aboriginal or Torres Strait Islander Cultural Arts CUV20203 2

Cert III Visual Arts and Contemporary Craft CUV30103 11

Cert III Design Fundamentals CUV30303 57

Cert IV Visual Arts and Contemporary Craft CUV40103 15

Cert IV Aboriginal or Torres Strait Islander Cultural Arts CUV40203 1 Source: NCVER Students and Courses Database: Students 2002-2009 (revised 03/11/10).

Conclusion

Based on lack of past demand for Australian Apprenticeships under the ACT User Choice program, training places under PPP, and availability of relevant training courses in the ACT, evidence suggests that there is no need to add qualifications relevant to the visual arts, craft and design industry to the ACT Industry Training Needs List 2011-12. Should the training needs of local industry change, the ACT Department of Education and Training is open to receiving advice.

24 27 January 2011

Education and Training

This industry sector is covered by the training package TAE410: Training and Education replacing the superseded TAA04: Training and Assessment Training Package.

National context

Education and training is the fifth largest industry employing 7.3 percent of the total workforce. (Skillsinfo employment outlook: education and training, February 2009). It is also one of the fastest growing export sectors. According to the IBSA Environmental Scan 2010 the education and training industry is crucial for all industries as it skills the current and future workforce. It is affected by regular policy change and review which impacts on the development of its own workforce as well as other industries. The major challenges for the industry include:

• regulatory and quality requirements • speed of technological change and converging technologies • ageing workforce and access to suitable recruits.

Certificate IV in Training and Assessment is identified as a priority qualification under the Australian Government Productivity Places Program (PPP). Local context

The following education and training occupations are included on the current ACT State Migration Plan Occupation List:

• Vocational Education Teacher • Education Advisor • Training and Development Professional • Education Managers nec.

According to the 2009 ACT Skill Demand Survey key ACT industry stakeholders identified the occupation category Vocational Education Teachers and Education Officers as a prioritised occupations in the ‘Professionals’ group for 2009-13. In the ‘Managers and Administrators’ occupation group Education Managers was shortlisted by ACT industry stakeholders as a priority occupation category for 2009-13. Under the Skilling Australia Workforce Agreement 2005-2008 the Certificate IV in Training and Assessment was shortlisted in the group ‘Skill Shortage Areas other than Traditional Trades’. The agreed ACT target of 44 commencements over four years was well exceeded, with total commencements reaching 1757. ACT industry consultation indicated:

• the vocational education and training sector is highly casualised with large staff turnover due to shifts in available work

• because the qualification has always been funded it has created a market where people are not willing to pay the user pays price so they enroll in a couple of units at a time

• many workers take up the qualification as a complement to human resources or management – this does not address the skill needs of the vocational education and training sector

• there are quality issues with training companies that deliver the qualification in three days • it is difficult to attract and retain workers with the vocational competence and industry

experience.

25 27 January 2011

As can be seen in Table 18 there has been a significant decrease (i.e. -42 percent) in the number of Australian Apprenticeship commencements in the Certificate IV in Training and Assessment in 2009-10 when compared with commencements in 2008-09. Seventy-two percent of the students commencing in the Certificate IV in Training and Assessment in 2008-09 were existing workers, compared with 42 percent in 2009-10. Industry has not requested the Diploma of Training and Assessment be offered as an Australian Apprenticeship pathway. Table 18: ACT Australian Apprenticeship commencements in education and training qualifications, 2008-10


Cert IV Training & Assessment TAA40104

Traineeship 2009-10 41

2008-09 71

Table 19 shows commencements in the training places in Certificate IV in Training and Assessment allocated in 2009 under the Productivity Places Program (PPP). The high demand by existing workers is in direct contrast to the decrease in existing worker commencements in this qualification under the User Choice program during the same period.

Table 19: ACT PPP commencements in education and training qualifications, October 2009 to June 2010.


Cert IV Training & Assessment TAA40104 Job Seekers Existing workers 135 289

Table 20 shows PPP training places specific to the education and training sector allocated in the 2010 allocation rounds for job seekers and existing workers seeking to commence before 31 December 2010. Table 20: PPP training places in education and training qualifications allocated in the 2010 ACT PPP allocation rounds. Qualification Allocated places


Cert IV Training & Assessment TAA40104 0 0 Dip Training & Assessment 0 71

26 27 January 2011

Table 21 shows demand under the Priorities Support Program (PSP) for qualifications in, or skill sets in competencies from, the Certificate IV in Training and Assessment. The Diploma in Training and Assessment was not eligible under PSP during this period. There was a 13 percent decrease in commencements in this qualification under PSP in 2009-10 when compared with 2008-09.

Table 21: ACT PSP commencements in education and training, by qualification*, 2008-10

Qualification Year Commencements

Cert IV Training and Assessment TAA40104 2009-10 140

2008-09 161

*Note: These qualifications may have been delivered as skills sets or full qualifications

Conclusion

The following qualification has been identified as a priority industry-specific training need for the education and training industry in the ACT in 2011-12. This qualification, and associated occupations, has been identified using the combined evidence of past demand for Australian Apprenticeships, PPP and PSP training places, ACT industry feedback, and evidence of skill shortages presented in the 2009 ACT Skill Demand Survey, ACT State Migration Plan Occupation List, IBSA Environmental Scan 2010 and Australian Government’s PPP Priority Occupations and Qualifications List .

Education and training occupations and qualification for the ACT Industry Training Needs List 2011-12


Vocational Education Teacher 223311 Training and Development Professional 223311

Certificate IV Training and Assessment TAE40110

27 27 January 2011

Financial Services This industry sector is covered by FNS10: Financial Services Training Package. The National Consumer Credit Protection and Finance Services Modernisation laws came into place on 1 July 2010. These laws impact on training needs. According to the IBSA Environmental Scan 2010 financial services is a major driver of the Australian economy generating 8 per cent of GDP. The industry will need a highly skilled and responsive workforce to cope with future economic challenges and to manage the implications of climate change for assessment of risk for insurance and investment sector. It will be important to reskill and retain older workers. Other challenges impacting on the sector include:

• global financial downturn and recovery • changing regulations • speed of technological change • environmental sustainability • morale of employees in light of challenging times

Financial services occupations and qualifications in demand at the national level have been identified by IBSA and are presented in Table 22.

Table 22: Financial services occupations and qualifications in demand at the national level

Occupation Qualification Finance Manager 132211

Financial Institution Branch Manager 149914

Financial Investment Manager 222312

Cert III Accounts Administration Cert IV Financial Practice Support Dip Accounting Dip Finance and Mortgage Broking Management Dip Personal Trustees Dip Financial Planning Dip Financial Markets Dip Banking Services Management

Accountant (General) 221111 Management Accountant 221112 Taxation Accountant 221113 Corporate General Manager 111211 Practice Managers nec 512299

Cert IV Bookkeeping Cert IV Accounting Cert IV Financial Practice Support Dip Accounting Adv Dip Accounting

Accounts Clerk 551111 Cert II Financial Services Cert III Accounts Administration Cert IV Accounting Cert IV Bookkeeping Cert IV Financial Practice Support Dip Accounting

Internal Auditor 221214 Cert II Financial Services Cert III Accounts Administration Cert IV Bookkeeping

28 27 January 2011

Cert IV Credit Management Finance Broker 222112

Finance Brokers nec 222199

Cert IV Finance and Mortgage Broking Dip Finance and Mortgage Broking Management

Credit and Loans Officers 5522 Cert III Accounts Administration Cert IV Credit Management Cert IV Finance and Mortgage Broking Dip Financial Services

Debt Collector 599311 Cert IV Credit Management Dip Financial Services Adv Dip Financial Services

Financial Investment Advisor 222311 Cert IV Finance and Mortgage Broking Cert IV Financial Practice Support Dip Financial Planning Adv Dip Financial Planning

Financial Market Dealer 222211 Futures Trader 222212 Stockbroking Dealer 222213 Financial Dealers nec 222299

Dip Financial Markets

Dip Financial Services

Adv Dip Financial Services

Customer Service Manager 149212 Sales and Marketing Manager 131112 Financial Investment Manager 222312

Dip Financial Planning Adv Dip Financial Planning Adv Dip Financial Services

General Clerk 531111

Cert II Financial Services Cert III Accounts Administration Dip Financial Planning Adv Dip Financial Planning Adv Dip Financial Services

Corporate Treasurer 221212 Dip Financial Risk Management Adv Dip Financial Risk Management

Sales Representative (Business Services) 611312 Call or Contact Centre Operator 541112 Call or Contact Centre Team Leader 541111

Cert II Financial Services Cert III Accounts Administration Dip Banking Services Management Adv Dip Financial Services

Sales and Marketing Manager 131112 Dip Banking Services Management Adv Dip Financial Services

Statistical Clerk 552314 Cert II Financial Services Cert III Accounts Administration Cert IV Accounting Cert IV Financial Practice Support Dip Financial Services

Insurance Broker 222113 Cert IV Insurance Broking Dip Insurance Broking Adv Dip Insurance Broking

29 27 January 2011

The following financial services occupations are included on the current Department of Immigration and Citizenship Skilled Occupation List (SOL):

• Accountant (General) • Management Accountant • Taxation Accountant • External Auditor • Internal Auditor • Actuary • Valuer

The occupations Accountant and External Auditor are identified as priority occupations, with associated financial services qualifications, under the Australian Government Productivity Places Program (PPP). Local context The ACT continues to require skilled workers in the financial services sector. The following financial services occupations are included on the current ACT State Migration Plan Occupation List:

• Finance Manager • Financial Institution Branch Manager • Accountant (General) • Management Accountant • Taxation Accountant • External Auditor • Commodities Trader • Finance Broker • Insurance Broker • Finance Brokers nec • Financial Market Dealer • Futures Trader • Stockbroking Dealer • Financial Dealers nec • Financial Investment Advisor • Actuary • Mathematician • Statistician • Economist • Valuer

A number of occupations in the financial services industry were shortlisted as VET priority occupations for 2009-13 by key ACT industry stakeholders in the 2009 Skill Demand Survey, including:

• General Clerk • Bookkeeper • Accounting Clerk • Customer Service Manager

In the survey Bookkeepers were among the top five vocationally-based occupations identified by industry as facing significant short-term training shortfalls. For the occupation General Clerk, the survey recommended ongoing industry consultation and analysis of student demand. It also noted that this occupation is highly exposed to the rapid changes in information and communication technologies.

30 27 January 2011

Finance Managers was shortlisted by ACT industry stakeholders as a priority for 2009-13 in the ‘Managers and Administrators’ occupation group. In the ‘Professionals’ occupation group, Accountant was identified as being in significant risk of chronic shortage as the economy expands. The survey found that the level of completions is clearly not sufficient to meet the needs of the ACT without being augmented in the short term with migration, either interstate or international, or increased use of outsourcing or fly-in-fly-out arrangements. Other professional financial services occupations prioritised by ACT industry stakeholders in the survey were Auditors, Mathematicians, Statisticians and Actuaries. ACT industry consultation indicated that:

• Certificate II in Financial Services (Accounts Clerk) and Certificate III in Accounts Administration (advanced Accounts Clerk) are the entry levels into accounting and are priority training needs for the industry

• Certificate IV in Accounting and Diploma Accounting are also priority training needs for the industry as they allow licensing as tax agents and allow BAS statement preparation

• enabling skills in computing are needed by new and existing workers. Table 23 shows the most popular Australian Apprenticeship in financial services in 2008-10 was the Certificate III in Financial Services, followed by the Certificate IV in Financial Services. Commencements in Australian School-based Apprenticeships in Certificate II in Financial Services grew in 2009-10 when compared with 2008-09. Table 23: ACT Australian Apprenticeship commencements in financial services qualifications, 2008-10 Qualification Type Year Commencements Cert II Financial Services FNS20104 ASBA 2009-10 5

2008-09 0 Cert III Financial Services FNS30107 Traineeship 2009-10 36

2008-09 24

Cert III Financial Services (Accounts Clerical) FNS30304 Traineeship

2009-10 1 2008-09 0

Cert IV Financial Services (Accounting) FNS40604 Traineeship

2009-10 2 208-09 7

Cert IV Financial Services (Finance/ Mortgage Broking) FNS40804

Traineeship 2009-10 2 2008-09 2

Cert IV Financial Services FNS40107

Traineeship 2009-10 12 2008-09 0

There were no training places in financial services qualifications allocated in 2009 under the Productivity Places Program (PPP).

31 27 January 2011

Table 24 shows PPP training places specific to the financial services sector allocated in the 2010 allocation rounds for job seekers and existing workers seeking to commence before 31 December 2010. Table 24: PPP training places in financial services qualifications allocated in the 2010 ACT PPP allocation rounds

Qualification Allocated places Job Seekers Existing workers Cert II in Financial Services FNS20104

15 0

Cert IV in Financial Services (Accounting) FNS40604 0 2 Adv Dip Accounting FNS60204 - 1

Table 25 shows demand under the Priorities Support Program (PSP) for qualifications in, or skill sets in competencies from, financial services qualifications during 2008-10.

Table 25: ACT PSP commencements in education and training, by qualification*, 2008-10


Cert II in Financial Services FNS20104 2008-09 12

Cert IV Financial Services (Accounting) FNS40604 2009-10 12


There is evidence from the NCVER Student and Courses Database of a significant and growing demand by industry for the Advanced Diploma of Accounting, with 676 commencements over the period 2007-2009. These qualifications, however, have not been accessed through any of the funding programs administered by the ACT Department of Education and Training.

32 27 January 2011

Conclusion

The following qualifications have been identified as priority industry-specific training needs for the financial services industry in the ACT in 2011-12. These qualifications, and associated occupations, have been identified using the combined evidence of past demand for Australian Apprenticeships, PPP and PSP training places, ACT industry feedback, and evidence of skill shortages presented in the 2009 ACT Skill Demand Survey, ACT State Migration Plan Occupation List, IBSA Environmental Scan 2010, and Department of Immigration and Citizenship Skilled Occupation List.

Financial services occupations and qualification for the ACT Industry Training Needs List 2011-12


Accounts Clerk 551111

Financial and Insurance Clerks 552

Cert II Financial Services FNS20110

Cert III Financial Services FNS30110

Accounts Clerk 551111 Cert IV Accounting FNS40610

Accountant 221111 Dip Accounting FNS50210

Adv Dip Accounting FNS602010

Information and communication technologies National context Two IBSA training packages are designed to meet the workforce development needs of the information and communication technologies (ICT) industry:

• ICA05: Information and Communications Training package • ICT10: Integrated Telecommunication

According to the IBSA Environmental Scan 2010 the ICT industry is a key productivity enabler for other industries. Significant factors for the industry include:

• the impact of the rollout of the national broadband network (NBN) on ICT professionals • the digital switchover - new skills for digital television installers and software developers • the emergence of the digital economy – ICT occupations will need to support the integration of

ICT into other industries • environmental sustainability and the change to IT services and systems

33 27 January 2011

ICT occupations and qualifications in demand at the national level have been identified by IBSA and are presented in Table 26. Table 26: ICT occupations and qualifications in demand at the national level


[Broadband Technician]

Telecommunications Technical Officer or Technologist 313214

Telecommunications Technician 342414

Cert II Telecommunications Cert II Telecommunications Cabling Cert III Telecommunications Cert III Telecommunications Cabling Cert IV Telecommunications Network Engineering

Chief Information Officer 135111

ICT Managers nec 135199

Dip Information Technology (Project Management) Adv Dip Information Technology (Process Improvement) Adv Dip Information Technology (Network Security)

Telecommunications Network Engineer 263312

Computer Network and Systems Engineer 263111

Cert III Information Technology Cert IV Information Technology (General) Dip Information Technology (General) Cert IV Information Technology (Networking) Dip Information Technology (Networking) Adv Dip Information Technology (Network Security)

Database Administrator 262111 ICT Security Specialist 262112

Adv Dip Information Technology (Network Security)

Electronic Engineering Technician 312412

Cert II Telecommunications Digital Reception Technology Cert III Telecommunications Digital Reception Technology

ICT Business Analyst 261111

Systems Analyst 261112

Cert IV Information Technology (Programming) Dip Information Technology (Networking) Dip Information Technology (Website Development) Adv Dip Information Technology (Network Security)

[ICT Helpdesk Officer]

Network Administrator 263112

Cert III Information Technology

Cert IV Information Technology (Networking)

[Games Developer/Animator/Special Effects]


Cert IV Information Technology (Websites)

Cert IV Information Technology (Multimedia)

Dip Information Technology (Website Development) Dip Information Technology (Multimedia)

Graphic Designer 232411 Cert IV Information Technology (Multimedia) Illustrator 232412 Cert IV Information Technology (Multimedia)

Dip Information Technology (Multimedia) Dip Information Technology (Website Development)

Web Developer 261212 Cert IV Information Technology (Websites) Dip Information Technology (Website Development)

Web Designer Cert III Information Technology Cert IV Information Technology (Websites)

34 27 January 2011

The following ICT occupations are included on the current Department of Immigration and Citizenship Skilled Occupation List (SOL):

• ICT Business Analyst • Systems Analyst • Analyst Programmer • Developer Programmer • Software Engineer • Telecommunications Engineer • Telecommunications Network Engineer • Telecommunications Technical Officer or Technologist • Telecommunications Field Engineer • Radiocommunications Technician • Telecommunications Network Planner

L ocal context

The ICT industry is the ACT consists of a large number of small businesses employing a small proportion of the industry’s workers and a small number of larger organisations employing the majority of the industry’s workers. The speed with which technology changes and the national Broadband rollout will impact on training needs within the industry. The industry requires skilled professionals to lead and manage these changes. In the 2009 Skill Demand Survey Information Technology Manager was shortlisted by ACT industry stakeholders as a priority for 2009-13 in the ‘Managers and Administrators’ occupation group. In the ‘Professionals’ occupation group, Computing Professional and Electronic Engineers were identified as being in significant risk of chronic shortage as the economy expands. The survey found that the level of completions is clearly not sufficient to meet the needs of the ACT without being augmented in the short term with migration, either interstate or international, or increased use of outsourcing or fly-in-fly-out arrangements. The following ICT occupations are included on the current ACT State Migration Plan Occupation List:

• Chief Information Officer • Electronic Engineering Technician • Electronic Engineering Draftsperson • Telecommunications Technician • ICT Business Analyst • Systems Analyst • Analyst Programmer • Developer Programmer • Software Engineer • Software and Applications Programmers nec • Database Administrator • ICT Security Specialist • Systems Administrator • Computer Network and Systems Engineer • Network Analyst • Telecommunications Engineer • Telecommunications Network Engineer • Graphic Designer • Illustrator

35 27 January 2011

Issues raised during ACT industry stakeholder consultations included:

• the National Broadband Network (NBN) and digital transmission rollouts will require additional suitably trained telecommunications workers over the next five to ten years

• replacement workers will be needed as workers retire • career prospects and opportunities in ICT are diverse despite current perceptions • an ongoing need to present a positive image of the industry in the market place • concern that some RTOs delivering VET ICT qualifications do not have recent industry

experience and have not maintained currency of knowledge and practices • a shortage of trained and skilled staff to deliver VET ICT qualifications • insufficient staff in industry to work with RTOs and providers • a tendency for some employers to use trainees as ‘cheap labour’ • a strong need for enabling skills such as project management and leadership skills, especially

for small business contractors • a limited understanding of the telecommunications industry by the general public • the telecommunications industry is converging and overlapping more and more with the

information technology, making it much more attractive to potential recruits • the lack of proficiency in English. This is a major problem in the telecommunications industry.

Clear understanding and communication is essential due to amount of work with potentially high OH&S risk

• a need to increase the opportunities for individual facilitated or on-line training delivery • the need for mentors and physical help to assist some students with a disability to

enter the industry • structural problems in developing and keeping industry mentors • keeping trainers up-to-date with new technologies is critical for the telecommunications

industry. There is a need for strong professional development pathways ACT industry consultation also revealed:

• diploma level qualifications are considered entry level by the Australian Computer Society (ACS) for occupations in the information technology industry

• in the telecommunications industry certificate II level qualifications are considered entry level. Specialists and supervisors require certificate IV level qualifications

• some university graduates are following up their courses by completing VET diplomas to gain practical skills missed in their degree

• above diploma level, industry is requiring industry certification based on industry standards such as Microsoft and CISCO

• the following certificates IV level qualifications are training priorities for the ACT ICT industry:

o Certificate IV in Information Technology (Testing) o Certificate IV in Information Technology (Systems Analysis and Design)

• the following diploma and advanced diploma level qualifications are training priorities for the

ACT ICT industry:

o Diploma of Information Technology (Project Management) o Diploma of Information Technology (Networking) o Diploma of Information Technology (Systems Analysis and Design) o Diploma of Telecommunications Network Engineering o Adv Diploma of Telecommunications Network Engineering

36 27 January 2011

In 2008-09 the ACT Government committed $2.676 million over four years for investment in the InTACT ICT Traineeship Programme. The aim of the Addressing the ICT Skills Shortages budget was to expand ICT Traineeship Programme in stages targeting ACT college students in Years 11 and 12 in order to meet InTACT’s recruitment needs for generalist ICT support staff at the Information Technology Officer Grade 1 (ITO-1) level. The successful attraction and retention of suitable ICT staff underpins every aspect of ICT delivery and the ICT Traineeship Programme aimed to enable the engagement of an additional 26 ICT trainees over the two stages of the expanded program. InTACT’s ICT Traineeship Programme accesses User Choice funding to fund the delivery of training. As can be seen in Table 27 the highest demand for full traineeships in ICT qualifications during 2008-10 was in the Certificate IV in Information Technology (Networking), followed by the Certificate III in Information Technology. The most popular Australian School-based Apprenticeship (ASBA) was in Certificate II in Information Technology. There was a significant decrease (i.e. -73 percent) in the number of Australian Apprenticeship commencements in the Diploma of Information Technology (Networking) in 2009-10 when compared with commencements in 2008-09. As 100 percent of the students commencing in the Diploma of Information Technology (Networking) in 2008-09 were existing workers (and 86 percent were existing workers in 2009-10), this translates into a significant decrease (i.e. -76 percent) in commencements of existing workers in Australian Apprenticeship in the Diploma of Information Technology (Networking) over this period. There was a similar significant decrease (i.e. -83 percent) in commencements in traineeships by new workers in the Certificate IV in Information Technology (Networking) in 2009-10 compared with 2008-09. There was a 30 percent decrease in new worker traineeships in the Certificate III in Information Technology in 2009-10 compared with 2008-09. Table 28 shows commencements in the training places in ICT qualifications allocated in 2009 under the Productivity Places Program (PPP). The high demand by existing workers for the Diploma of Information Technology (Networking) is in direct contrast to the decrease in existing worker commencements in this qualification under the User Choice program during the same period. The most popular qualification for job seekers was in the Certificate III in Information Technology, followed by the Certificate IV in Information Technology (Networking). The commencements by job seekers in the Certificate IV in Information Technology (Networking) is in contrast with the significant decrease in take up of new workers into traineeships in this qualification under the Australian Apprenticeship program in 2009-10. The high number of PPP commencements by job seekers in the Certificate III in Information Technology is also in contrast to the decrease in traineeship commencements in this qualification by new workers in 2009-10.

37 27 January 2011

Table 27: ACT Australian Apprenticeship commencements in ICT qualifications, 2008-10 Qualification Type Year Commencements

Cert II Information Technology ICA20105 ASBA 2009-10 32 2008-09 18

Cert II Information Technology ICA20105 Traineeship 2009-10 1 2008-09 0

Cert III Information Technology ICA30105 ASBA 2009-10 15 2008-09 3

Cert III Information Technology ICA30105 Traineeship 2009-10 21 2008-09 29

Cert IV Information Technology (General) ICA40105 Traineeship 2009-10 0 2008-09 6

Cert IV Information Technology (Support) ICA40205 Traineeship 2009-10 7 2008-09 0

Cert IV Information Technology (Websites) ICA40305 Traineeship 2009-10 4 2008-09 1

Cert IV Information Technology (Networking) ICA40405

Traineeship 2009-10 34 2008-09 54

Cert IV Information Technology (Programming) ICA40505

Traineeship 2009-10 4 2008-09 10

Cert IV Information Technology (Systems Analysis and Design) ICA40705

Traineeship 2009-10 10 2008-09 17

Cert IV Information Technology (Multimedia) ICA40805

Traineeship 2009-10 1 2008-09 1

Dip Information Technology (Systems Admin) ICA50305

Traineeship 2009-10 1 2008-09 0

Dip Information Technology (Networking) ICA50405 Traineeship 2009-10 7 2008-09 26

Cert II Customer Contact ICT20102 Traineeship 2009-10 0 2008-09 1

Cert II Telecommunications ICT20208 Traineeship 2009-10 2 2008-09 3

Cert III Telecommunications ICT30208 Traineeship 2009-10 0 2008-09 7

38 27 January 2011

Table 28: ACT PPP commencements in ICT qualifications, October 2009 to June 2010 Qualification Commencements

Job Seekers Existing Workers

Cert III Information Technology ICA30105 42 8

Cert IV Information Technology (Websites) ICA40305 9 5

Cert IV Information Technology (Networking) ICA40405 16 8

Dip Information Technology (Networking) ICA50405 0 18

Dip Information Technology (Website Development) ICA50605 5 0

Table 29 shows PPP training places specific to the ICT sector allocated in the 2010 allocation rounds for job seekers and existing workers seeking to commence before 31 December 2010. Table 29: PPP training places in ICT qualifications allocated in the 2010 ACT PPP allocation rounds

Qualification Places

Job seekers Existing Workers

Cert III Information Technology ICA30105 98 2

Cert IV Information Technology (Networking) ICA40405 10 2

Cert IV Information Technology (Websites) ICA40305 10 0

Dip Information Technology (Networking) ICA50405 - 17

Dip Information Technology (Website Development) ICA50605

- 7

Adv Dip Information Technology (Network Security) ICA60208 - 19

39 27 January 2011

Table 30 shows demand under the Priorities Support Program (PSP) for qualifications in, or skill sets in competencies from, ICT qualifications during 2008-10. Funded programs included two courses in skills sets from the Certificate III in Telecommunications for existing workers in the telecommunications industry who required up-skilling in the testing and commissioning of fibre-based networks in order to work on the National Broadband Network (NBN) construction in the ACT. The participants had previous training in copper-based networks but not optical fibre networks, or more specifically, Fibre to the Premises (FTTP) networks.

Table 30: ACT PSP commencements in ICT, by qualification*, 2008-10


Cert I Information Technology ICA10105 2009-10 2

2008-09 3

Cert II Information Technology ICA20105 2009-10 244

2008-09 163

Cert III Information Technology ICA30105 2009-10 39

2008-09 48

Cert IV Information Technology (Websites) ICA40305

2009-10 2

2008-09 0

Cert IV Information Technology (Networking) ICA40405

2009-10 0

2008-09 38

Cert IV Information Technology (Multimedia) ICA40805

2009-10 47

2008-09 26

Dip Information Technology (Networking) ICA50405

2009-10 6

2008-09 6

Dip Information Technology (Multimedia) ICA50905

2009-10 19

2008-09 9

Cert III Telecommunications ICT30208

2009-10 15

2008-09


40 27 January 2011

Three ICT qualifications were identified as skills shortage areas under the Skilling Australia’s Workforce (SAW) Agreement 2005-08. During this period the ACT agreed to achieve specific commencement targets for these qualifications. Table 31 sets out the ACT targets over the four years and the actual commencements achieved. Table 31: ACT targets and commencements in identified skills shortage areas in ICT qualifications under the SAW Agreement 2005-08.

Qualification Target Actual Cert III in Information Technology ICA30105 48 424 Cert IV in Information Technology (Networking) ICA40405 23 130 Dip Information Technology (Networking) ICA50405 41 465


Conclusion

The following qualifications have been identified as priority industry-specific training needs for the ICT industry in the ACT in 2011-12. These qualifications, and associated occupations, have been identified using the combined evidence of past demand for Australian Apprenticeships, PPP and PSP training places, ACT industry feedback, and evidence of skill shortages presented in the 2009 ACT Skill Demand Survey, ACT State Migration Plan Occupation List, IBSA Environmental Scan 2010, and Department of Immigration and Citizenship Skilled Occupation List.

ICT occupations and qualification for the ACT Industry Training Needs List 2011-12

Occupation

Relevant qualifications

Keyboard Operators 532 Cert I Information Technology ICA10105 Cert II Information Technology ICA20105

ICT Support Technician 3131 Network Administrator 263112 Telecommunications Network Engineer 263312 Computer Network and Systems Engineer 263111

Cert III Information Technology ICA30105 Cert IV Information Technology (Networking) ICA40405 Diploma of Information Technology (Networking)

Web Administrator 313113 ICT Business Analyst 261111 Systems Analyst 261112

Cert IV Information Technology (Websites) ICA40305 Dip Information Technology (Website Development) ICA50605

Multimedia Designer 232413 Cert IV Information Technology (Multimedia) ICA40805

Telecommunications Trades Workers 3424 Telecommunications Technical Officer or Technologist 313214 Telecommunications Technician 342414

Cert II Telecommunications

Cert III Telecommunications

41 27 January 2011

Printing and graphic arts This industry sector is covered by the training package ICP10: Printing and Graphic Arts

National context

The printing and graphic arts industry is a small, but critical, enabling industry supporting the operations of businesses and organisations across all industries. Small to medium businesses dominate the industry with 85.3 percent of the estimated 5,000 businesses employing fewer than 20 people. According to the IBSA Environmental Scan 2010 productivity challenges for the industry include: • recruiting and retaining skilled employees • adjusting to, and capitalising on, technological change • implementing effective workforce and business planning • competing in an increasingly global economy and labour market.

The IBSA scan also indicates that:

• the digital economy, specifically the National Broadband Network rollout, is transforming the printing and graphic arts industry

• new business models and opportunities are expanding the industry into a range of related fields including information management, design, marketing and multimedia. An ageing workforce and fewer young people being successfully recruited to the industry could limit the ability of the industry to take up new opportunities.

• technological change is affecting the printing industry which will need to upskill and forge new business models in the face of changing consumer requirements and intellectual property environments.

Printing and graphic arts occupations and qualifications in demand at the national level have been identified by IBSA and are presented in Table 32. Table 32: Printing and graphic arts occupations and qualifications in demand at the national

level Occupation Relevant qualifications

Photographic Developer and Printer 711411

Cert II Printing & Graphic Arts (Digital Printing) Cert III Printing & Graphic Arts (Digital Printing) Dip Printing & Graphic Arts (Multimedia) Dip Printing & Graphic Arts (Digital Production)

Graphic Designer 232411 Cert III Printing & Graphic Arts (Multimedia) Multimedia Designer 232413 Cert III Printing & Graphic Arts (Multimedia)

42 27 January 2011

The trades Binder and Finisher, Printing Machinist and Screen Printer are included on the current Australian Apprenticeships National Skills Needs List. The following printing and graphic arts occupations are identified as priority occipations under the Australian Government Productivity Places Program (PPP):

• Graphic Pre-press Trades Worker • Binder and Finisher • Printing Machinist • Screen Printer

Local context The ACT printing and graphic arts industry is comparatively small and is made up of a small number of large companies. The industry is diversifying and the business focus is on ‘communications’ not just printing. It is an important enabling industry for other ACT industries. The occupations Printing Machinist, Small Offset Printer, Graphic Pre-press Trades Worker, Binder and Finisher, and Graphic Designer are listed as in demands occupation on the ACT State Migration Plan Occupation List. ACT industry consultation indicated that:

• the demand for screen printers drives the demand for training • training should focus on technology related up-skilling of the existing workforce as a priority • multi-skilling is important for the industry and for employees (software, computer operation

and digital process management) • recruiting young people to do an apprenticeship is an issue because of the public perception

that printing is a ‘dirty’ industry • the ACT industry is looking for a training niche for up-skilling mature age workers as there is

nothing beyond Certificate III. (CIT is working on this issue and are looking to offer a Diploma in Process Management.)

• the nature and form of future training in the industry may also hinge on development in intellectual property (IP). As the industry moves away from paper and into new niches such as data warehousing, data transfer, web design and other cutting edge areas, IP will impose new legal requirements and demand for relevant skills and knowledge not previously seen

• Certificate II and Certificate III are appropriate for entry level into occupations in the printing and graphic arts industry

• the Diploma in Process Management is a priority for the industry.

Currently there are no RTOs registered to deliver qualifications linked to skill shortage areas in traditional printing trades including:

• Certificate IV Printing and Graphic Arts (Print Finishing) • Certificate IV in Printing and Graphic Arts (Printing) • Diploma of Printing and Graphic Arts (Printing) • Cert II Printing and Graphic Arts (Screen Printing) • Cert III Printing and Graphic Arts (Screen Printing)

All of these qualifications are eligible under the Australian Government Productivity Places Program (PPP).

43 27 January 2011

Table 33 shows very few commencements in either ASBAs or traineeships in printing and graphic arts qualifications in 2008-10. Table 33: ACT Australian Apprenticeship commencements in printing and graphic arts qualifications, 2008-10 Qualification Type Year Commencements

Cert II Printing and Graphic Arts (Desktop Publishing) ICP20205

ASBA 2009-10

0

2008-09 2 Cert III Printing and Graphic Arts (Graphic Pre-press) ICP30205

Traineeship 2009-10

2

2008-09 0

Cert III Printing and Graphic Arts (Printing) ICP30505

Traineeship 2009-10

1

2008-09 2 Cert III Printing and Graphic Arts (Print Finishing) ICP30705

Traineeship 2009-10 1

2008-09 0

Conclusion

The following qualifications have been identified as priority industry-specific training needs for the printing and graphic arts industry in the ACT in 2011-12. These qualifications, and associated occupations, have been identified using the combined evidence of ACT industry feedback and skill shortages presented in the Australian Apprenticeships National Skills Needs List , ACT State Migration Plan Occupation List, and the Australian Government’s PPP Priority Occupations and Qualifications List

Occupation Relevant qualifications Printing Machinist 392311 Cert III Printing and Graphic Arts (Printing)

(Printing) ICP30510

Graphic Pre-press Trades Worker 392211 Cert III Printing and Graphic Arts (Graphic Pre-press) ICP30210

Binder and Finisher 392111 Cert III Printing and Graphic Arts (Print Finishing) ICP30710

innovation and business skills industry - det.act.gov.au · 1 27 january 2011 innovation and...

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