innovathon agile indiea 2012

© 2012 Catalign Innovation Consulting www.catalign.com

www.yassume.com

http://www.catalign.com/


http://www.yassume.com/



www.yassume.com

InnovathonHow to build innovation stamina systematically?

Innovathon

Vinay Dabholkar, Ph.D.Catalign Innovation [email protected]

Akkiraju Bhattiprolu (Akki)YAssume Inc.,

[email protected]





mailto:[email protected]

mailto:[email protected]


www.yassume.com

Innovathon Objective1. Understand Leap Of Faith2. Understand Validated

Learning3. Systematic Way To Tackle

LOF






www.yassume.com






www.yassume.com

A startup is a human institution designed to

deliver a new product or service under conditions of

extreme uncertainty.

What Is A Startup ?

Nothing to do with size of company, sector of the economy, or industry.






www.yassume.com

Requirements

Analysis

DesignDevelop

Test

Implement

Maintain

Problem : Known

Solution : Known

Waterfall






www.yassume.com

Business Analyst Product Owner

Product BacklogUser Stories

XP SCRUM

Problem : Known

Solution : Unknown

Agile






www.yassume.com






www.yassume.com

First Priorities • Quality? • Scope?• Speed?• First Time Right?






www.yassume.com

2004

IM market3D avatar

Original assumptionsNew IM Network Impossible

Add-on With Interoperability

Users Wouldn’t Add New IM IM Of Choice

Users Will Play With Existing Friends

Make It Easy To Invite Existing Friends

Launch

Nobody botheredto download

Friends downloadNobody buys

IMVU story






www.yassume.com

New AssumptionsNew IM Network Impossible New IM Possible

Users Wouldn’t Add New IM Working With 8 IMs

Users Will Play With Existing Friends

Users Prefer New Friends

IMVU story

2004

IM market3D avatar

Launch



Learning throughRapid experimentation &Real numbers






www.yassume.com

How To Optimize Effort To Arrive At

This New Learning?

IMVU story

2004

IM market3D avatar

Launch



Learning throughRapid experimentation &Real numbers






www.yassume.com

First Priorities • Quality? • Scope?• Speed?• First Time Right?

• Validated learning






www.yassume.com

1. We know what customers want2. We can accurately predict the

future3. Advancing the plan is progress

Shadow Beliefs






www.yassume.com

You Know Your Customer?

• Who They Are• What They Want






www.yassume.com

Minimum Viable Product (MVP)

A Minimum Viable Product has just those features that allow the product to be deployed, and no more

Few UsersFeedback & Learning






www.yassume.com

Today’s ContextHow To Practice ?

MVP Is OutFeedback ReceivedWhat Next?

Why Not Before MVP?YASSUME CASE STUDY






www.yassume.com

Learning Prioritizatio

n

On What Basis?






www.yassume.com

Learning PrioritizationOn What Basis?






www.yassume.com

Leap Of Faith Assumptions

• No Data – Pure Gut

AND• Crucial To

Success






www.yassume.com

Exercise 1

Classify The FeedbackBased On Relevance To Leap Of

Faith• High • Medium• Low






www.yassume.com

Idea Generation

• No Black Hats• Ignore Limitations• Wild Ideas Most Welcome






www.yassume.com

Exercise 2

Select Any One Feedback Area – High LOF

Each Group To Brainstorm And Generate Ideas






www.yassume.com

Idea Selection

• Which One to Work On?• Boss Decides?

• Boss Knows Customers• Boss Knows Customer Needs

• Boss Predicts!






www.yassume.com

Let’s look at some “real” predictions






www.yassume.com






www.yassume.com

We Can’t Predict Success Of InnovationsEven Boss Can’t Predict

How Do We Select Ideas ??






www.yassume.com

SelectIdeas

Prototyping

Ideas

POCs

ExperimentAt low-costAt high-speed






www.yassume.com

What Is An Experiment?

Experiment is about assumption testing

What Is the Outcome Of An Experiment?What works under what context and what does not workLearning






www.yassume.com

4 types of risks of every

innovation

Need risk

Real Need?

Commerci-lization

risk

Do we have the technology?Technology

risk

Production risk

Can we scale this?

Can we monetize

this?

Source: Managing product and service development, Stefan Thomke, McGraw Hill, 2007






www.yassume.com

Examples






www.yassume.com

Bank of America

Long perceived waiting time after 10min






www.yassume.com

Bank of America






www.yassume.com

Source: The ten faces of innovation, Tom Kelley, Profile books, 2007






www.yassume.com

SelectIdeas

Prototyping

Ideas

POCs

Exercise 3Select any 2 ideas and

generate Low-cost High-speed experiments






www.yassume.com

What is it validating?What is the cost & speed?

For your experiment






www.yassume.com

Cost Is The Only Measure?BIG NO

Word Of Caution






www.yassume.com

Recap1 Validated learning

Leap of Faith2

How?

Low-cost experiment3

How?






www.yassume.com

Q & A






www.yassume.com



