Innovate or DieDipresentasikan dalam

Kapita Selekta Binus University

2011

By Elidjen, S.Kom, M.InfoCommTech

Student Creativity Development SpecialistBina Nusantara University

elidjen@binus.eduhttp://elidjen.blog.binusian.org

021-5345830 ext.2333

DID YOU KNOW?

The Fast Will Beat The Slow

– Rupert Murdoch, Chairman and CEO, News Corporation

UBINUS VISION 20/20

A world-class universityin continuous pursuit of innovation and enterprise

Key Words What do we mean by…?

World-class Graduates of UBINUS will be accepted in the global market and environment through the highest level of education excellence encompassing teaching, learning and applied research

Knowledge institution

A university characterized by the utilization of evolving knowledge to create economic value through itsdistinctive competences

InnovationThe economically successful introduction and application of new and existing scientific knowledge and teaching-learning process for practical purposes in order to create superior stakeholder value

EnterpriseInnovative business practices relating to an individual or organization's capability to drive positive changes in the global market and environment

What is Innovation?

The use of new ideas or current thinking applied infundamentally different ways that result in significant change and economically successful.– IBM Research

Source: 10 Lessons of Innovation. Experience from the Field. Idris Moote. A Presentation at Global Innovation Forum March 2007.

BMW (South Africa) Defining Innovation

Innovation is More than Invention

Source: Innovation Frameworks Survey and Synthesis of Current Innovation ApproachesLeading Edge Forum Technology Grant. Sponsored by the CSC Catalystsm Program and the Leading Edge Forum. Pascal Gambardella. April 2, 2006

Innovation is More than Invention (2)

Innovation isn’t the same as invention. Innovation is a societal, not a technological,

phenomenon, one that arises from the intersection of invention and insight.”

Sam Palmisano, Chairman & CEO, IBM

Innovation isthe Key for Success

Innovation is not absolutely necessary,

but then neither is survival.—Andrew Papageorge

Nine Dots Problem

Draw nine spots, as in figure. Nowwithout lifting your pen from the paper, draw four straight lines whichgo through all the dots.

The reason why you may not have been able to solve the problem is that unconsciously your mind imposed a framework around the nine circles. You have to go beyond that invisible box. From this problem, which John Adair introduced in 1969, comesthe phrase ‘Think outside the box!’

Creativity

—Edward de Bono

"Creativity involves breaking out of established patterns in order to look at things in a different way."

Three Components of Creativity

Amabile argues that creativity is a function of threecomponents: expertise, creative thinking skills, & motivation.

Creativity

Expertise

Creative-Thinkingskills

Motivation

Expertise: knowledge-Technical, proceduraland intelectual

Creative thinking skills:How flexible andImaginatively peopleapproach problems

Motivation: intrinsicIs more effective than extrinsic

Barriers to Creativity

Why don’t we think creatively more often?What are the barriers that get in our way?Barrier that get in our way• Time• Why change?• Usually don’t need to be creative• Habit• Routine• Haven’t been taught to be creativeWhat are some other barriers that get in ourway?

Ford Model ‘T’ Car: the mindset of Henry Ford

Henry Ford’s model ‘T’ remained unchanged for years while GeneralMotors (Chevrolet) was making changes – often using new technology.Henry Ford said: We’ll give the customer any color he wants as long asit is black. It was a statement by a man who had been on top so long hethought nothing could dislodge him from that position. He did notperceive the effects that the changing environment would have oncustomer’s wants and needs, and in particular on their requirements interms of the motor car. Increasing consumer affluence, whichdeveloped as the American economy grew in the early part of thetwentieth century, meant that people had more disposable income andhence more capacity to exercise choice. General Motors recognizedthis, but Ford did not. In the late 1920s Ford nearly went out ofbusiness as a result of this myopic approach. General Motors(Chevrolet) took over as number one in the USA, and Ford did notcatch up until the late 1980s.Identify the blocks to creative thinking in this case? What action do you think Mr. Ford should take?

Barriers to Creativity (2)

Mental blocks are reasons (attitudes) why we don’t “thinksomething different.”10 Mental Locks• The Right Answer• That’s Not Logical• Follow the Rules• Be Practical• Avoid Ambiguity• To Err Is Wrong• Play Is Frivolous• That’s Not My Area• Don’t Be Foolish• I’m Not CreativeSource: CPS: The Key Things to Keep in Mind, By Roger von Oech

“If you're not failing every

now and again, it's a sign you're not doing

anything very innovative.”- Woody Allen

The Commedian

and Film Director

Wright Brothers

Lion Air Mendobrak Pakem Industri PenerbanganLion Air, meskapai penerbangan milik Rusdi Kirana yang mengandalkan konsep low cost carrier (LCC) berhasil mendobrak pakem industri penerbangan nasional.

Tiket murah menjadi tren baru. Maskapai domestik diajak berlomba adu irit. Salah satu rahasia suksesnya adalah berani melawan arus.

Bahkan per tanggal 30 April 2007, setiap bulannya Lion Air menambah 1 pesawat baru Boing 737-900ER dengan kapasitas 213 seats yang dikirim langsung dari pabrik Boing di Amerika.

Tirto Utomo yang VisionerBanyak pakar pemasaran yang berpendapat bahwaair mineral dalam botol yang kemudian dikenal sebagai air mineral dengan merek Aqua tidak akan laku dijual. Alasannya, orang disuruh minum air putih gratis saja enggan, apalagi kalau disuruh membayar mahal.

Tirto Utomo yakin, pada saatnya nanti kesadaran akan perlunya air minum yang jernih dan sehat akan timbul dan tumbuh semakin kuat, seiring dengan tambah parahnya polusi dan makin rusaknya lingkungan. Keyakinan itu timbul dari inspirasi yang didapat pada saat dia bekerja di sebuah perusahaan minyak. Ia melihat bahwa banyak expatriate hanya mau minum airkalau air itu adalah air yang berada dalam kemasan dan bermerk.

Tirto Utomo yang Visioner (2)Semua orang tahu, Aqua telah menjadi market leader, menjadi tambang keuntungan yang tak kunjung habis, sehingga banyak meminjam istilah Paulus Winarto pengusaha ”latah” yangmengikuti jejaknya. Namun, mungkin saja dia juga memiliki keyakinan bahwa:

Being the firstyou get so many privileges and

advantages.

Inovasi tutup baru untuk menjaga kebaikan alam

Mellisa Poe - Kids FACE

In the summer of 1989, an episode of the television show "Highway to Heaven" disturbed Melissa Poe in Nashville, Tenn. The 9-year-old saw an angel played by Michael Landon take the viewer 25 years into the future and show what the earth would look like if no solutions to environmental problems were found. The earth was dead, there were no trees, children were dying of cancer.

Landon spoke at the end of the television show, saying it was not too late to change this bleak future. "It showed the world that was my future, and it was a world I couldn't survive in," said Poe. Trish Poe could see that her daughter was upset and encouraged her to deal with those feelings by taking action.

Mellisa Poe - Kids FACE (2)

After watching the "Highway to Heaven" episode, Poewrote a letter to then-President George Bush, telling himhow concerned she was and asking him to help. Thepresident seemed an ideal choice to spread the word aboutsaving the environment.

The president eventually did reply, Poe said. Several months later, the White House sent a form letter that toldher to stay in school and not do drugs. There was nomention of the environment. "At first it made me angry, butthen it just made me want to do something more," she said.

Mellisa Poe - Kids FACE (3)

Poe was recycling, planting trees, talking to friends and writing letters to newspapers and politicians -- "just anything to get involved," she said. She recruited six friends to form Kids F.A.C.E. at Percy Priest Elementary School.

She called billboard companies and convinced them to donate advertising space. By April of 1990, she had 250billboards with her letter to Bush posted across the UnitedStates. With the billboards, local news coverage of her activities and an appearance on the "Today Show," Poebegan to receive letters from other children asking whatthey could do.

Mellisa Poe - Kids FACE (4)

Poe suggested to them that they start their own KidsF.A.C.E. club at school. The result is that Poe's club hasgrown from her six friends to 300,000 members in 20countries. The organization's newsletter, Kids F.A.C.E.Illustrated, goes out to over 3 million people.

Poe herself will continue to be on the board, but in October 1997, she stepped down as president, handing the reinsover to Rachel Jones and Ashley Craw, both 15. Poe saidshe is too old to lead the organization. "There's a lot ofclubs out there that say they're run by kids, but that's notexactly true," she said.

Mellisa Poe - Kids FACE (5)

"Sometimes people think they can't do much, because they're only one person," Poe said. "But we need that

one person. When you think in terms of total worldpopulation, one in a million becomes a big number.

One in a million can make a difference.“- Mellisa Poe

Pemikiran Di Luar Batasan Konvensional

Konsumen bersedia membayar dengan harga lebihmahal untuk memperoleh produk-produk yang biayaproduksinya jauh lebih rendah. Ingat, murah bukanjaminan untuk laris.

Seorang guru besar pemasaran dari Amerika dalamsuatu konferensi tahunan di New Orland mengatakan,”Price has nothing to do with cost.” Harga jual tidak ada sangkut pautnya dengan harga pokok,dengan ongkos produksi barang atau jasa.

Starbucks – Premium ConsumerExperience

Mike Lazaridis – Penemu BlackBerry

Mike Lazaridis (48 tahun) adalah seorang pengusaha sukses. Pada saat ini, oleh media cetak dan internet, iadianggap sebagai salah satu orang paling penting danberpengaruh bagi masyarakat dunia. Alasannya: ia penemu BlackBerry. Bersama dengan berbagai situs jaringan sosial, BlackBerry mampu mengubah pola/kebiasaan komunikasi masyarakat dunia.

Umur 12 tahun, Lazaridis mendapat penghargaan WindsorPublic Library karena telah melahap semua buku ilmupengetahuan di perpustakaan itu.

Mike Lazaridis – Penemu BlackBerry (2)

Tahun 1979, Lazaridis memutuskan kuliah di UniversitasWaterloo jurusan Electrical Engineering bidang ilmu komputer. Saat menjadi mahasiswa, dia mendapat kontrak500.000 dollar dari General Motors (GM) untuk membangun display kontrol jaringan komputer. Dari danakontrak dengan GM itu, ditambah pinjaman 15.000 dollardari orangtuanya, Lazaridis yang masih mahasiswamendirikan perusahaan bernama Research in Motion(RIM). Dia keluar dari universitas dua bulan sebelum lulus.

RIM bergerak di bidang teknologi barcode untuk film.Lambat laun, RIM merambah ke wireless dan tahun 1999memperkenalkan BlackBerry.

Mike Lazaridis – Penemu BlackBerry (2)

Hal yang patut kita tiru, biarpun sudah sukses, Lazaridis tetap rendah hati dantidak cepat puas. Ia tetap banyakbelajar dan selalu melakukan riset.Maka tidak heran, ia tidak "hanya“menjadi seorang ahli teknologi. Diajuga menguasai manajemen,pemasaran, dan strategi invasiproduk ke penjuru dunia!

Golden Rulesof Creative Thinking

1. Start small trying to discover new ways to be creative, but start.

2. Give yourself permission to abandon the old, obsolete ways of doing things and explore new ways.

3. It is not possible to change the way we think about everything. Target specific areas in which to try creative thinking techniques.

4. Understand that creative thinking requires time, but it is worth it!

5. Remember that creative thinking is both hard work and fun.

Golden Rulesof Creative Thinking (2)

6. Focus on what you can reasonably do. Trying to do too many things at once compromises the effort and may take away from the results.

7. Practice creative thinking for today as well as tomorrow.8. Include other people in the creative thinking process

with you. Collaboration fosters creative thinking.9. Include “new and different” in your creative thinking

process as well as “better and more.”10. Keep innovating.

10 QuestionsTo Encourage Ideas

1. What if…?2. How can we improve…?3. How will the Optimist Member and/or the community

benefit?4. Are we forgetting anything?5. What’s the next step?6. What can we do better…?7. What do you think about…?8. What should we add?9. What should we eliminate?10.What other ideas do you have...?

The Six Myths of Creativity

In an interview with Fast Company , Teresa Amabile bustedsix cherished myths about creativity.1. Creativity Comes From Creative Types2. Money Is a Creativity Motivator3. Time Pressure Fuels Creativity4. Fear Forces Breakthroughs5. Competition Beats Collaboration6. A Streamlined Organization Is a Creative Organization

Very creative people are often thought to be highly intelligent. While this is occasionally true, evidence shows that the connection between intelligence and creativity is not straightforward. Sternberg and O’Hara (1999) found people with low IQs are not likely to be exceptionally creative but above 120, there is no correlation between traditional intelligence and creativity. They even suggest that individuals with very high IQs may be rewarded so much for their analytical thinking that they do not reach their creative potential. Sternberg, R. J. and O’Hara, L. (1999). Creativity and intelligence (251-272). In R. J. Sternberg, Creativity handbook, (pp. 251-272). New York: Cambridge University Press.

Tom Peter

“The best wayto have a good idea

is to have a lot of ideas.”Linus Pauling (two Nobel Prizes

Winner )

Prioritas

Kehidupan yang bermakna tidak dibangun di atas banyaknyakegiatan tetapi soal membuat urutan yang benar, menyusunskala prioritas berdasarkan prinsip-prinsip dan nilai-nilai luhuryang diyakini seseorang.

Visi-misi hidup (pribadi atau organisasi) haruslah menjadiacuan utama dari rancangan aktivitas setiap tahunnya, setiapbulannya, setiap minggunya. Sebab tanpa visi-misi yangjelas, sejumlah kesibukan adalah aktivitas tanpa makna yangberujung pada kelelahan dan ketertekanan minus sukacita.Sebaliknya, tanpa agenda kegiatan, rumusan visi-misi yangagung mulia hanya menjadi khayalan semata.

Terima kasih atas perhatiannya.Semoga Bermanfaat