“Thinking Small to Get Big”

A Revenue Opportunity For

InnerWorkings

Offering

Integrated Marketing Management

“Thinking Small to Get Big”

Purpose of the Meeting

To introduce a new digital service for InnerWorking clients that will:

• Produce an ongoing revenue stream for InnerWorkings

• Match the current stated goals of the company

• Incur no additional marginal expense

• Require no technical knowledge or expertise

• Endear InnerWorkings to it’s current client base

• Provide InnerWorkings the ability to garner new middle market

clients

Major Marketing Trends

Proliferation of New Engagement Channels

Increasing Customer Power

Improving Marketing Performance & Accountability

Evolution of channels and technologies

Improving cross-channel customer interactions

Delivering exceptional “real-time” experiences

More informed customers

Expectations for relevancy and personalization

Increasing control and influence over peers

Increasing accountability for performance

Doing more with less

Linking activities to achieving business objectives

CH

AN

NELS

CU

STO

MER

SP

ER

FO

RM

AN

CE

Researched from 2012 IBM CMO Study

What are CMO’s & Marketers Wants and Needs?

2013E

2007 2008 2009 2010 2011 2012E

2006

1.8 billionmobile devices by 2014

2014E

TabletsSmartphonesLaptopsDesktop

Mobile Revolution

Source: Gartner Research, Smartphone, Tablet, and PC Forecast, December 2011

Next Generation Mobile Devices are Changing How We Access the Web and Print will be an Important Portal

Media Digitalization is HUGE

$76B

65%+

Growth

Growth

An Opportunity that can be achieved through Print Media

7

Background Information

What are CMO’s & Marketers Problems ?

Research provide by … 2012 Aberdeen Group Study

Problem - Launching new campaign initiatives. The options are:  

1. Purchasing and Operating legacy MRM Systems for: 

2. Employing Campaign Agency for MRM Campaigns 3. Corporate Marketing Dept. will staff up and execute them    4. Outsource to vendors who charge similar to other media  

Agenda

Integrated Marketing Management (IMM) as a Service…

1. What is IMM?

2. How does IMM work and why?

3. How Centripetal Media makes IMM available to Middle

Market Clients through Print Service Providers

4. How InnerWorkings can partner with Centripetal Media

What is Integrated Marketing Management

Integrated Marketing Management is when…

“Marketers truly have control of planning, budgeting and spending ……..so they can execute multichannel campaigns that directly tie return on marketing investment to their business results.”

360 Degree View of Customer

Catalog

TV

BlogsBanner Ads

Marketing

Adapter

Search

Call Center

Websites

Adapter

Word of Mouth

Print Direct Mail

Email

Adapter

Social Media

Retail

Print is the trigger spoke in the hub of totally integrated marketing

Integrated Marketing Management ” A Solution Framework Approach”

Marketing Analytics

MiningModeling

Reporting Trending

ProfilingSegmenting

Marketing Operations

Workflow & Rules

Plan Spend

BrandAssets

CampaignDesign

Multi-Channel Campaign Automation

LeadsCampaignAutomation

Source Data

Product/SKU

Inventory

Sales/POS/

Franchise

Supplier

Promotional/Loyalty Data

Strategic Insight and Marketing Processes

Seamless Customer Engagement

CallCenter

Events

Email

Mobile

Channels Customers

Sales

Consumer

Partner

Pre-engineeredConsumer-

centricData

ManagementAssets

Data Warehouse

Consumer

Feedback Loop

Social Media

Web

11

How does Integrated Marketing Management (IMM) work?

IMM helps you get the most out of your marketing efforts by maintaining all content across your organization. Then IMM uses advanced database technologies to continuously deliver the right messages to customers. Here are the major elements of Integrated Marketing Management………

Campaign Mgt. & Digital Marketing

Marketing Analytics

Marketing Operations

Marketing Operations

Customer Engagement

Real-time Interactions

Customers

Customers

Review and Revise Plan

Finance and Planning

Campaign Planning

Create Content

Approve Content

Produce Content

Gain 100%, real-time visibility into the companies marketing spend

Media, Digital Content and Collateral(see next slide)Marketing Operations

Reduce turnaround time for reviews by 50%

Marketing OperationsMarketing Operations gives your marketing teams the tools to automate the finance, planning and creation of timely, relevant campaigns for their customers and prospects.

Media, Digital Content and Collateral

Customer Data Warehouse

Analytics

Email Deliverability

Real-time Decisioning

Dialogue

Segmentation

Data Mining

Campaign Execution

43% US retail sales influenced by the web

Campaign Management & Digital MarketingReach customers using online and offline channels that are most convenient for them, including social networks, web and email.

Achieve 40-75% response rates

Inbound marketing attains 10x higher conversion rates than outbound marketing

Mobile/SMS

Web, Socialand Email

BroadcastMedia

Live Event

CallCenter

Retail

CustomersEngage with your customers using the right message at the right time, buildingrelationships by creating the best possible experience.

Real-time interactions

Customer Engagement

Real-time interactions

Confirmed first year ROI > 700%

Reconcile and Optimize Customer Engagement Spending

Marketing AnalyticsMaintain a broader view into how and where your marketing budget is beingutilized. IMM delivers the ability to adjust activities in-flight if necessary.

Measuring Campaign Performance via Analytics

Why an Integrated Marketing Management (IMM) approach?

The closed-loop framework of IMM provides improved manageability, better accountability and higher ROMI.

Marketing Operations

Customers3

Marketing Analytics

4

Review andRevise Plan

Finance and Planning

Campaign Planning

Create Content

Approve Content Produce

Content

Marketing Operations1

Campaign Management & Digital Marketing

2

Media, Digital Content and Collateral

Call Center

Live Event

BroadcastMedia

Web, Socialand Email

Mobile/SMS

Reconcile andOptimize Spending

CustomerEngagement

CustomerData Warehouse

Data Mining

Analytics

Segmentation

Dialogue

Email Deliverability

Real-timeDecisioning

Real-timeInteractions

Retail

18

Illustration of IMM

Connect to a Slide Presentation

WWW.__________.com

Link to Lyrus Demo Slides…… possibly their live demo…..

19

Centripetal makes Integrated Marketing Management available

‘As a Service’ through Print Service Providers

Integrated Marketing Management (IMM) as a Service…

“The Value Proposition” - Should be delivered by a PSP’s?

“The Customers Problem” - Repairing a Fragmented Customer Experience

“The Customers Solution” - Moving toward a more integrated experience

Yes, your Account Team can understand how to sell this solution

#1 Cloud platform for employee social apps (IDC)

Automate and extend your business

Proven with 100,000+ customers

400% productivity improvement

108% ROI

http://www.ustream.tv/recorded/21122644

Guided Selling App for Your Sales Team

Extend

Start demo at 50:10

21

Guided Selling for Inner Workings Reps.

InnerWorkings Client Engagement Process:

1. Consultation and Analysis of client needs

2. Outline Proposed Marketing Process

3. Initial Client Engagement and Develop Formal Plan

4. Review Plan with Client for Approval

5. Signing Agreement

6. Installation, Training and Operations

Summary

Why should InnerWorkings Partner to Provide Services

• Print Service Providers are natural channels for enabling Integrated Marketing Management

• Print Service Providers need to protect and build upon their existing client investment

• Centripetal Media is built to allow Print Service Providers to improve their revenue and margin by offering Integrated Marketing Management to their clients

23

How to Partner with Centripetal

The Pricing Package Package and

Contract Pricing

Engagement Agreement

Your Customers are already exploring alternatives

Contact:

Centripetal MediaDavid Motheral Jr. CEOdavid.motheral@centripetal3.com817-832-2988

Please Take the Next Step