INMA GLOBAL MEDIA AWARDS

Category Instill Innovation

Best New Corporate Innovative Initiative

Submitted by: ABP Private Limited

2 Agenda

What Next?

Where We Are Today!

Employee Response

Innovation Hub

Our Initiative

Why We Need to Innovate?

Meet Who We Are!

3 Meet Who We Are!

With the first evening daily published in 1922, ABP has grown to become one of the leading print media organization in Eastern India

OUR PRODUCTS

Anandabazar Patrika – Delivering Bengal The No.1 Bengali daily, Anandabazar Patrika boasts of dedicated readers, worldwide. It is the only Bengali daily to cross 1.2 million in circulation

The Telegraph – The Unputdownable Born on July 7, 1982, The Telegraph today is eastern India's largest circulated and read English newspaper

Bengali Periodicals We have a portfolio of five magazines catering to readers of different age groups and interests

4 Why We Need to Innovate?

01 Changing Media Consumption Pattern With a drastic change in news consumption habit, especially for the millennials, innovation is the key for a print media organization

02 Declining Print Ad Revenue and Increasing Newsprint Cost Today’s market scenario poses a challenge to the bottom line of ABP. A decline in the major source of revenue along with increasing cost calls for strategic innovations to improve operational margins

03 Explosion of Digital Media Digital media has brought in new means to share information, which is faster and convenient for readers. Moreover, advertisers too find it a lucrative platform to promote their products

Ch

angi

ng

Bu

sin

ess

En

viro

nm

en

t an

d

Bu

sin

ess

Mo

del

s

04 Reduced scope of innovation in a structured system With almost a legacy of 100 years, ABP has operated within a structured and centralised decision making system. However, considering the paradigm shift in the business environment, there exists a strong need to decentralise the decision making process and thus facilitate innovation

PURPOSE FOCUS

5 Our Initiative

OBJECTIVE

To create an environment which promotes experimentation & generation of new ideas among all employees

Cost optimization Process efficiency Business Development

Empower employees & promote diversity of thought

Encourage cross-functional interaction

To view failure as a learning experience

Create an environment that discourages fear of failure

6 Innovation Hub: Ideate, Transform, Impact

ACTION PLAN

• Communicate the Launch of Innovation Hub

• Invite Ideas from all employees

PHASE 1

• Review, select & reward the best ideas that would be implemented

PHASE 2

• Ensure Implementation to keep employees motivated

PHASE 3

7 Innovation Hub: Ideate, Transform, Impact

PHASE 1

Pre Launch Communication Innovation Hub Launch

Pan India launch in 16 locations

Message from MD & CEO to invite participation

Physical and email communication to invite ideas

Installation of screen savers through desktop central

Employees could submit their ideas through an email or physically drop in drop boxes in all locations

8 Pan India Launch

9 Pan India Launch

10 Innovation Hub: Ideate, Transform, Impact

PHASE 2

Review & Select

Screening parameters: Implementability Return On Investment Business impact Process Efficiency

Reward & Recognition

Selection of ideas by Human Capital Committee (HCC) comprising: Editor, The Telegraph Chief Executive Officer, Education - Pratibha Vice President, Dailies Associate Vice President, Human Resource

Visibility to Senior Leadership Winners to present their ideas to the Executive Committee

Felicitation Monetary award given on the

Annual Day in the presence of all employees

Showcasing the innovations in the creative gallery on Annual Day

Communication through internal newsletters and emails

11 Innovation Hub: Ideate, Transform, Impact

PHASE 3

Implementation

Team of 2 or 3 formed to execute the idea including the process owner and the functional head (as mentor)

Specific timelines for the implementation process with periodic reviews by the HCC

Company sponsors the idea implementation

Monitor business impact post implementation

Team recognition if the ideas operates successfully

Key learnings to be shared through internal newsletters

12 Employee Response

Number of Ideas Received = 178

43%

12% 10%

7%

5%

5%

4%

14% Manufacturing

Ad Sales

Information Technology

Sourcing

Audience Development & Sales

ABP One

Editorial

Others

By Function By Location

72%

7%

5%

6% 5%

5%

Calcutta

Guwahati

Delhi

Ranchi

Mumbai

Others

13 Sample Ideas

14 Where We are Today!

178 Ideas submitted by employees across

all locations

23 Ideas selected post HCC review to be

implemented

200,000 Worth of rewards distributed to the

best ideas

201 Potential business impact of ideas (in

million)

Monetary Value in INR

15 What Our Employees Say!

“It makes me feel a part of the larger objective”

- Mim Chowdhury, Assistant Manager, Finance

16 What Next?

02

01

Innovation Hub Cycle Implementation of first round

of ideas under process –ownership of which lies with the implementation team

Simultaneously, the next round of idea collection will begin in April, 2019 itself

Two cycles of the innovation hub will be followed in a year

Spot Recognition Along with the innovation hub

initiative, functional heads reward and recognize routine innovations or process improvements implemented by their team members

Recognition given in form of a recognition card/ memento and a mention on various digital platforms

Also, the internal newsletter communicates the employee’s achievement and the business impact it created

Contact Us

Address

ABP Private Limited

6, Prafulla Sarkar Street,

Calcutta 700001

India

innovations@abp.in

+91 033 2234 5374

https://www.abp.in/

Thank You!