STRATEGIA DI COMUNICAZIONE 2010-2011

INKA INKI: THE NEW MAKEUP

Vagheggi is consistency and foresight

Consistency because Vagheggi is Phytocosmetics in all his choices so even the make-up, is "green" and if it was "Gardenia Make-up now it will be "Inka Inki."

INKA INKI

Biological

Sustainable

Cosmetic properties:
nourishing, protective, anti-aging

The make-up is not only "green"
but it is also a cosmetic product, so that this association is now become a trend, but Vagheggi sustains it from more than 10 years.

VAGHEGGI MAKE_UP MEANS:

High quality

Seriousness and rigor in the selection of raw materials

BB cream formula

Production processes

Security and guarantee for the consumer.

FORMULATION

Il Direttore tecnico ha lavorato in Giappone per specializzarsi nella formulazione delle BB CREAM.

PRODUCTION PROCESSES
Security and guarantee for the consumer

NEW FRONTIERS

high-tech
high performance
Top of the range

MAKE-UP, VERY FAST TECHNOLOGY EVOLUTION

Healing nail varnish: "Oxygen carrier" that provides breathing nail

"epoxy resin technology that improves performance and creates a gloss effect for new trend.

MAKE-UP, VERY FAST TECHNOLOGY EVOLUTION

Lipgloss for the first time with the system: effect "gloss 3D" impeccable writing effect, high release of colour on the lips.

MAKE-UP, VERY FAST TECHNOLOGY EVOLUTION

BB cream: the most requested from the market! Effect "bonne mine" of new generation (6 in 1): moisturizing, brightening, anti-aging, protective, smoothing, UV filter.

MAKE-UP, MARKETING SOLUTIONS

Professional area

Primer: a mousse that melts on your face releasing sebum-absorbing powder, uniforming, fillers, for a perfect make-up and long-lasting.

Powder: innovative texture with smoothing and plumping action, uniform colour and finish.

Functional concealers silicone emulsions texture invisible with an harmonizing effect

MAKE-UP, MARKETING SOLUTIONS

Eyeshadows: palette with 4 colors.

In one container 4 colours to create the complete eye makeup.

Two formulas to create mat \ satin effects and light points.

Combinations ready to use, can not go wrong.

Look day or night, easy or glamorous.

THE MAKE-UP IS WOMAN

... Is passion, instinct, impulse, is a game, is the gratification of feeling beautiful

The 4 WORLDS INKA INKI

Every woman through make-up tells what she is, what she wants to be, with this principle arises Inka Inki "

EVERY WOMAN WILL CHOOSE THE MAKE-UP :

METROPOLITAN

CITY

CLASS

ROUTE 66

METROPOLITAN

CITY

CLASS

ROUTE 66

MARKETING MATERIALS

BASE DISPALY

DISPLAY

INKA INKI: RESEARCH AND DEVELOP

PROFESSIONAL AREA

PRIMER
A mousse that melts on your face releasing sebum absorbing powder, uniforming, fillers for a perfect make-up and long-lasting. Makeup base smooth, leveling and smoothing for all types of skin. Improves skin texture, making it incredibly soft to the touch. Refine the skin reducing wrinkles and minimize pores and imperfections.
CONCEALER
Light texture and easy to blend with the skin by softening the color without a trace, for a natural finish. It can be used alone or combined with the foundation, can be applied by hand or use the professional brush number 10.

Colour Tone
n. 10 pink / orange
n. 20 green

BLENDED POWDER
Texture valuable and innovative in order to give a veil of transparency and naturalness of the face, with filling and smoothing action. It makes the uniform colour and finish. Apply with the brush 30 of the face, neck and dcollet, then with the brush 40 remove any excess powder.

Blended powder n. 10th

FOUNDATIONS

BB CREAM
6 in 1: moisturizing, brightening, anti-aging, protective, smoothing, UV filter. It hydrates the skin, uneven skin tone, covering imperfections giving a bright look very natural. Suitable for all skin types, recommended also for younger ones. The delicate colouring enhances the complexion. We recommend pairing the skincare products Vagheggi: Rehydra or Balance. Apply with the hands.

BB cream n. 10, 20

COMPACT FOUNDATION
Texture soft and supple, enriched with vitamins A and E, suitable for normal to dry or uneven colouring. We recommend pairing the skincare products Vagheggi: Rehydra, Moon White or Lime. Modular coverage: applied with a sponge and dry blended with the brush n. 10 for a coating effect

Compact foundation n. 10, 20

WET & DRY FOUNDATION
Multitasking formula enriched with organic olive oil Inca Inchi: combines the spread ability of a product in a light cream finish matifying powder. Recommended more for mixed skin or during the summer, in conjunction with the products of skincare line Vagheggi: Balance. Gives excellent coverage when used with the wet sponge for a natural effect, use a brush n.30. Before applying, please note to align the face with loose powder (absorbs excess sebum and allow the colour pigments to spread evenly).

Foundation silky N. 10, 20

FOUNDATIONS

.

LONG-LASTING HYDRATING FLUID FOUNDATION
Moisturizing emulsion, enriched with organic olive oil Inca Inchi and sunscreen (SPF 15), which turns the skin in a thin and elastic film that keeps the flawless up to 16 hours. Media coverage, matte finish "bon ton". Recommended to all those who want to prevent skin aging, in conjunction with the products of skincare line Vagheggi: Lime, Delay, Facefence. Apply by hand or with a brush # 30 to effect a soft brush or with the double (10) for a more dramatic effect and marked.

Fluid foundation long-lasting moisturizing N. 10, 20, 30

MOISTURIZING FLUID FOUNDATION
Enveloping moisturizing emulsion, enriched with organic Inca Inchi Oil, for a natural and smooth. The pigments camouflage imperfections skin giving the face a uniform colour, bright and satin. Suitable for dry and normal, they suggest products skincare line: Vagheggi Delay and FaceFence. Applied with a damp sponge produces a more light and light, with his hands for a total covering effect and marked.

Moisturizing fluid foundation n. 10, 20, 30

DL SUBLIME FOUNDATION
Uneven skin tone without making it heavy and minimizes wrinkles with a soft-focus effect and the synergistic action of peptides. Improves firmness, elasticity, skin tone with global anti-aging effect. Protects against UV rays. We recommend pairing the skincare products Vagheggi: DL and Face Fence. Apply by hand or with a brush # 30 to effect a soft brush or with the double (10) for a more dramatic effect and marked.

DL sublime foundation n. 10, 20, 30

Highlighters

BRONZING POWDER
Precious and perfect the formula with advance high-sensorial texture warm and natural colours gives a bright and comfortable effect to the skin.

Bronzing Powder n. 10, 20
Brush n. 30 for the application
Brush n. 40 for standardizing

BLUSH
Silky texture for an elegant touch, enhances the natural complexion and gives colour for a "bonne mine", keeping the skin soft.

Blush. 10, 20
Applied with brush n. 20th

COMPACT POWDER
Powder made from micronized minerals and natural pigments for a "mat" and homogenous face. Appliy all over the face or T-zone, after laying the foundation and cream. Excellent as as a fixer for makeup. Apply with brush # 30 or # 20, then remove the excess dust and uniform the colour with the brush 40.

Compact powder n. 10th

HIGHLIGHTERS

MASCARA NATURAL PUMPLING
High tolerability product ideal for sensitive eyes and contact lens wearers. Innovative polymers give a plumping effect. Fragrance-free and paraben-free. Ophthalmologist tested.


MASCARA ULTRA CURVER
New formula, rich and creamy with a double effect: Precious waxes stretch and curl your lashes for a deep look. The innovative silicone brush allows easy application preventing the formation of clots.

THE COLOUR

Palette of 4 eye shadows to create easily any look and style you want.
Synergies of pure micronized pigments in two different formulas highly sensory long-term, each palette is the perfect combination of texture extremely soft and velvety with a full colour, bright and durable texture and a light touch, high shading with satin finish that illuminates the look .
Immediate release of the pigment and good grip.

To make it look more incisive eye pencils we recommend the following:

Palette-city route 66: brown eye pencil
Palette class: black and brown eye pencil
Metropolitan palette: black and pearl eye pencil for the light source


Each palette has a double applicator, the brushes recommended are:
Brush n. 50 per comb the eyebrows
Brush n. 60 for a determined application of colour
Brush n. 70 for the effect eyeliner
Brush n. 80 to make the base of the entire eyelid, for the smoky and for the light points
Brush n. 90 to fade
Brush n. 100 to make the base of the entire eyelid to blend the two colours

THE COLOUR

LIPSTICK NUTRICOLOR
The maximum colour combined with maximum nourishment for flawless lips. Solid color that blends lips, feeding them and protecting them throughout the day, thanks to the organic oil Inca Inchi rich in omega 3,6,9 and a cocktail of vitamin E. Smooth, comfortable texture that gives a seductive look.

Lipstick Lipnutricolor 10, 20, 30, 40, 50, 60, 70, 80, 90, 100 to be applied with brush n. 110

LIPGLOSS
Seduction in 3D with three-dimensional optical effect to the lips appear more voluminous. In a single gesture, colour saturated, soft and full lips.

Lipgloss 10, 20, 30, 40, 50, 60, 70, 80.
Recommended Lip Pencils powder cinnamon, tobacco, chocolate, plum

THE COLOUR

EYE PENCILS
Precise colour defined by the perfect hold for an ideal complement to mascara and eye shadow which emphasizes the look and gives depth. Formula that provides a new generation of film-transfer and absolutely good grip on the eyelid

Eye pencils n. 10 black, n. 20 brown, n. 30 pearl,

EYEBROW PENCILS
To draw the eyebrows and correct the shape in a natural way giving extreme depth and intensity to the eye.
Eyebrow pencils: n. 10 blond and n. 20 brown
Suggested brush n. 50th

LIP PENCILS
Complete makeup lips with a sudden precise and stable. Texture soft, silky and comfortable.

Pencils lips plum # 10, # 20 powder, tobacco n.30, 40 cinnamon, chocolate n.50

THE COLOUR

Nail Varnishes
Technology epoxy resin which improves the performance and the gloss effect for a new trend
Fluid gel formula is easy to apply, with a water resistant film that dries quickly. Intense colour that gives a brilliant long lasting effect. Perfect nails in just two coats.

Colours: 10, 20, 30, 40, 50, 60, 70, 80, 90, 100, 110 120, 130.


TOP COAT
Nail always perfect: complete protection combined with maximum gloss effect.
A new resin system creates a gel-like, increases the coverage and gives structure and thickness of the nail. It is applied over the glaze, perfectly dry, to get a long-lasting effect and maximum brightness, contrasting discoloration. It can also be reapplied to revive manicure.

THE COLOUR

NAIL CARE
Formulated with the innovative "oxygen carrier" that provides breathing nail.

O2 No Age
An innovative formula that nourishes and moisturizes, protects the nail from UV rays, facilitates the formation of keratin with anti-aging.
Enriched extract of barley and cucumber for a mineralizing and moisturizing action amino acids cysteine and methionine strengthen the nail.

O2 Yellow No no ridges
Innovative formula with antioxidant that makes your nails smooth and without streaks. Gives the nail a solid colour and a healthy appearance.
Very good to cure the nail after the application of the permanent gel.

O2 HARDNER
Innovative formula specific for weak nails, strengthens the keratin improving the state of the nail. The special ingredient extracted from Rhododendron plant that can withstand harsh environmental conditions (cold, dry, UV),

22 Ottobre 2012