Initial Pitch

Eda Ozdemir

Genre

• The genre of my music magazine will be pop, as I have found out from research that pop is mainly preferred by many people, besides this is also my ideal genre of music.

Target Audience

• The target audience for my music magazine will be older teenagers/young adults, ages 16-21 years old. As I believe that they are the age groups that are likely to listen to pop music. The gender of my audience will be females.

Similar Magazines

• My magazine will be similar to these magazines, the only different thing is that my magazine will be a music magazine.

• The things that will be the same are the layout, composition, so where each convention will be placed. It will be a monthly magazine, meaning that the front cover will be less busy.

Masthead Ideas

• Replay – relates well to music and songs,

by referring to the replay button.

• Repeat – I thought repeat will be suitable

for a music magazine masthead as it easily links to music. When you think of the word repeat, you immediately think ‘music’.

• Shuffle- this word relates to songs, when

you think of ‘shuffle’ you think of songs, different genres of music, however my magazine will only be based on pop.

• Play – I like this masthead idea because it

easily links to music and its short and snappy.

• TuneIn – this masthead sounds classy and

very unique to other magazines.

I created a poll on my website, and got people to vote which masthead they thought was the best, and most appropriate for a pop magazine. Most people voted ‘repeat’. I think the typography is suitable for a music magazine, and is also most importantly easily read.

Price

£3.80My music magazine will be an expensive monthly

magazine, with means it will be available to buy every month. It will be less busy with professional

photography/models.

Concept

• The music genre I will base my magazine on will be pop music.

• Potential target audience will be young adults.

• The unique selling points will include celebrity gossips, fact files, release dates of latest singles/albums.

USP

• As my music magazine will be sold monthly, each time you buy a magazine every month you will receive a coupon. For every 5 coupons you win a free CD featuring all the latest pop songs.

• Plus if you are subscribed to my magazine, it will be delivered to your door every month, by being subscribed you benefit from 25% discount.

Story Ideas

Story ideas for my double page spread:

• First story- Dream come true!- How Lana became a pop star.

• Second story- Breast Cancer Alert-Lady Gaga with the cases of breast cancer.

• Third Story- Whitney Houston’s last words.

Models

• These models are all between the ages 16-21.

• They will be suitable to model for my teenage pop magazine.

Locations

I have many locations in mind of where I will take my photos for my magazine.

• Green Screen• Bedroom

• Park with loads of trees

Marketing and Advertising

Where will you be able to purchase the magazine?

It will be sold in supermarkets, newsagents, book stores corner shops for example:

• Tesco’s, Asda, Sainsbury’s

• HMV, WHSmith,

Marketing & Advertising

Social NetworksI have created a Twitter page and a Facebook like page for my pop magazine.

• @repeatmag

• www.facebook.com/repeatmag

I have created these pages to promote my magazine, and so that it is recognised. It is an easy way of advertising.

‘Repeat’ magazine will also be advertised on billboards.

Publishers & Distributers

• I think that the company EMAP will distribute my magazine as the company EMAP mainly distributes magazines with a young target audience.

Thank You