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INGREDIENTS FOR

Something Special

FIPP • London • May 2016

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• How Allrecipes Changed Meredith

• Continuing Evolution at Allrecipes

Agenda

3

National MediaRevenue: $1.1B

EBITDA: $155M

Local MediaRevenue: $535M

EBITDA: $205M

Meredith at a Glance

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National Media Group FootprintReaches 100 Million Unduplicated American Women Monthly

80 Million Unique Visitors | Nearly 75% of Millennial Women

YOUNG WOMEN YOUNG FAMILIES ESTABLISHED FAMILIES WOMEN OF WORTHNEW NESTERS

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Two Decades of Meredith Digital

1995 2005 20102008 2012 2014

20

0

60

40

80

Launch of

Tablets, Mobile

Sites & Apps

and Meredith

Video Network

Acquired Shape and

Martha Stewart media

brands,

Mywedding.com

and Selectable Media

Agriculture.com

and BHG.com

launched

Parents.com

launched

Acquired

Allrecipes.com

and

ShopNation

Meredith

Women’s

Digital Network

created

100

Un

iqu

e V

isit

ors

per

Mo

nth

(m

illio

ns

)

6

Two Decades of Meredith Digital

1995 2005 20102008 2012 2014

20

0

60

40

80

Launch of

Tablets, Mobile

Sites & Apps

and Meredith

Video Network

Acquired Shape and

Martha Stewart media

brands,

Mywedding.com

and Selectable Media

Agriculture.com

and BHG.com

launched

Parents.com

launched

Acquired

Allrecipes.com

and

ShopNation

Meredith

Women’s

Digital Network

created

100

Un

iqu

e V

isit

ors

per

Mo

nth

(m

illio

ns

)

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Where Consumers go for Food Ideas (2012)

0 10 20 30 40 50 60

Other

Newspapers

None

Friends and family

Programs on TV

Recipe books

Magazines

Online sources

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1 Allrecipes 18,449

2 Food Network 13,982

3 About.com Food 9,413

4 COOKS.COM 8,269

5 FOOD.COM 7,132

6 URBANSPOON.COM 6,794

7 PlateFull 5,447

8 Sheknows Food 5,299

9 KitchenDaily 5,141

10 eHow Food And Drink 5,086

11 FoodBuzz 5,039

12 Delish 4,753

13 MyRecipes Network 4,688

14 Chow 4,068

15 EPICURIOUS.COM 3,788

16 SIMPLYRECIPES.COM 3,061

17 Taste of Home 2,944

18 iVillage Food 2,554

19 KRAFTRECIPES.COM 2,426

20 Meredith Food Sites 2,010

1 Glam Media 88,303

2 iVillage.com: The Womens Network 29,866

3 Shine 29,269

4 AOL Lifestyle (w/ history) 26,526

5 eHow Lifestyle 26,175

6 Sheknows (Evolve Media Corp.) 21,720

7 Conde Nast Digital 20,608

8 About.com Lifestyle Network 16,733

9 Hearst Digital Media 16,397

10 Disney Lifestyle 15,306

11 Meredith Women's Network 13,961

12 Sugar, Inc - PopSugar Network 10,469

13 MSN Lifestyle 9,219

14 New York Media 6,876

15 CNN Living 6,569

* Unique visitors, Source: ComScore Sept. 2011

Meredith’s Digital Position in 2012

Food Women’s Lifestyle

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1 AOL – Huffington Post 104,055

2 Conde Nast Digital 74,798

3 Meredith Women's Network 69,372

4 Scripps Networks 59,982

5 BlogHer 54,693

6 Sheknows (Evolve Media Corp.) 47,712

7 Hearst Digital Media 44,741

8 Today Digital Lifestyle 36,810

9 PopSugar 31,381

10 Yahoo! Lifestyle Network 29,148

1 Allrecipes 33,171

2 Food.com 29,405

3 Food Network 29,177

4 Answers.com Food 19,336

5 Mode Foodie 16,733

6 Taste of Home 11,459

7 TheKitchn.com 11,416

8 Chow.com 10,259

9 Yummly.com 9,679

10 MyRecipes.com 9,385

Meredith’s Digital Position Today

Food Women’s Lifestyle

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Continued Audience Growth and Engagement

50

75

100

125

150

175

200

2009 2010 2011 2012 2013 2014

Audie

nce (

in m

illions)

Print

Digital40% of audience

60% of audience

Digital is adding to Meredith’s total audience, and is not cannibalizing print

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Digital Advertising Revenue is Growing Strongly

0

100

200

300

400

500

600

2011 2016

$393$466

$49 $130

$ in millions

Fiscal years ended June 30

(1) Wall Street consensus estimateMagazineDigital

$504 $523¹

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• How Allrecipes Changed Meredith

• Continuing Evolution at Allrecipes

Agenda

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Allrecipes.com in 2012At the Time of Meredith’s $175 million acquisition

U.S. site

25 million monthly UVs

International sites

11% of global food audience

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Allrecipes Today

U.S. site

25 million monthly UVs

International sites

11% of global food audience

24 million

downloads

Apps

Mobile

50% of Allrecipes total

monthly visits come from

mobile devices

More than 1 million

followers on YouTube

Video

allrecipes

allstars

Social

Magazine

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Allrecipes: Three Strategic Priorities

1.

2.

3.

Continue to develop across media platforms

Strengthen the core online user experience

Expand strategically beyond North America

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Consumers Want to Experience

The Brand on All Platforms

Inspiration

Print magazine

Digital magazine

Social

Allstars

Utility

Website

Mobile site

Video

Products

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Why Mobile Matters…Mobile accounts for 60% of millennial women's total online visits – making it an essential component for media campaigns.

60%

72%

86%

% of TTL online visits on mobile % of Food Category visits on mobile % of Allrecipes visits on mobile

US Online Food Site Visits Occurring on Mobile Phones

Millennial Women

Source: ComScore Media Metrix, February 2016

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In-StoreOffers

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WOW LOVE

Purchase Path

Print, display, video, mobile, email, direct mail

Video, display, email, shopper marketing

Mobile/app, email, shopper marketing, telephone

Blogs, Facebook, Twitter, email

Media

Mobile Completes the Purchase Funnel

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Allrecipes: Three Strategic Priorities

1.

2.

3.

Continue to develop across media platforms

Strengthen the core online user experience

Expand strategically beyond North America

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Allrecipes: Three Strategic Priorities

1.

2.

3.

Continue to develop across media platforms

Strengthen the core online user experience

Expand strategically internationally

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18 Sites Serving 23 Countries in 12 LanguagesMore than any other food site in the world!

Allrecipes is the world’s largest and most active

digital food brand, energizing home cooks to

confidently accomplish all their cooking goals-no

matter the size or scope.

No. 1

No. 1

No. 2

No. 1

Sources: comScore, Dec 2014; Adobe Omniture, Dec 2014

No. 1 In the U.S., Canada & Mexico

No. 2 In Australia & Netherlands

No. 2

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We have: • A vast body of localized recipes (200,000)• A tremendous and engaged global

community of cooks (40M uniques/month)• Deep data insights (i.e. What they cook)

We can:• Provide home cooks with relevant and

intuitive suggestions• Enable brands to connect with

consumers throughout their path to purchase with exceptionally relevant information, suggestions and product solutions

• Enable brands to harness the viral power of our community on our sites and across the social globe.

The Allrecipes International Opportunity

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