martha stewart weddings fall 2011 sweepstakes
DESCRIPTION
Issue-Wide Sweeps Creates Engagement • 17 tags appear in advertisements • Cohesive sweeps “remembers” a user’s device for quick multiple entries • Repetition draws the reader through the whole issue • Incentive breeds engagement with sponsors, increasing ad value Summary Page Introduces Campaign • Provides instructions for using and recognizing tags • List of all sponsors featuring tags increases probability of use • Explains incentive of using all tags to increase chances of winning 16 Advertisers Feature Microsoft Tags First Scanned Custom Tag Leads to Entry Form After the initial form submission, the data is “remembered,” and all tags lead directly to branded Thank You pages Thank You Pages Lead to Custom Sponsor Content Contact www.nellymoser.comTRANSCRIPT
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
Martha Stewart Weddings - Fall 2011
We turn action codes into mobile engagement on any mobile phone.
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
Issue-Wide Sweeps Creates Engagement
• 17 tags appear in advertisements
• Cohesive sweeps “remembers” a user’s device for quick multiple entries
• Repetition draws the reader through the whole issue
• Incentive breeds engagement with sponsors, increasing ad value
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
Summary Page Introduces Campaign
• Provides instructions for using and recognizing tags
• List of all sponsors featuring tags increases probability of use
• Explains incentive of using all tags to increase chances of winning
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4
16 Advertisers Feature Tags
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5
First Scanned Custom Tag Leads to Entry Form
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6
Only One Entry Needed for All Sweepstakes
After the initial form submission, the data is “remembered,” and all tags lead directly to branded Thank You pages
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 7
Thank You Pages Lead to Custom Sponsor Content
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
Thank you.
We turn action codes into mobile engagement on any mobile phone.
For more information, contact us:
www.nellymoser.com1-781-645-1515