inglot's gwr challenge

8/18/2019 Inglot's GWR Challenge

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About Inglot

! Founded over 30 years ago in Przemyśl, Poland, INGLOT Cosmetics is now one of the world’s leadingmanufacturers in colour cosmetics. The international expansion of INGLOT began in 2006 with the

opening of its rst franchise store in Montreal, Canada. Fast growth and development of the company

soon resulted in becoming available in over 80 countries including more than 600 boutique stores in

world’s most prestigious places, such as Times Square and Chelsea Market in NYC, The Dubai Mall,

Westeld London, Plaza Carso in Mexico City, Dundas Square in Toronto and many others. INGLOTsalons are also located at popular department stores including Macy’s in USA, Sears in Mexico, Edgars in

South Africa, Sogo in Malaysia and Falabella in Chile. INGLOT succeeded in combining the latestscientic technology with intense and vibrant colours. Every product consists of high-quality ingredients

and is being sold at fair prices. All INGLOT cosmetics are produced within the European Union and 95%

of them are manufactured in INGLOT's own state of the art facilities.

! A wide range of colours and an impressive variety of products is something that makes INGLOT stand

out of the crowd. The range consists of over 1,500 colours with over 450 ways to improve your lips, 600

ways to enhance your eyes, and over 300 ways to portray your face, while the extremely rich collectionof nail polishes consists of up to 400 shades. The jewels in INGLOT's crown are its famous Freedom

System, which gives the freedom to assemble custom designed palettes to meet any beauty needs, and

the revolutionary O2M Breathable Nail Enamel that ensures oxygen and water permeability. O2M Nail

Enamel was created specically for health reasons – not only is it fashionable and good-looking, but alsoleads to healthier and therefore even more beautiful nails.


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The Brief

Amplify & activate the campaign digitally for Inglot thereby gaining mass

support online for setting the Guinness World Record


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The Result

! The Campaign reached 89 lakh people generating 8.5 Crore Impressions on Twitter & Instagram alone

! 8 Countries where Inglot is present unied in supporting the campaign

! 883 women registered for the event exclusively Online

! The activation trended more than 6 times over the 10 day period

! Celebrities like Sonakshi Sinha tweeted & interacted with Inglot online

! Online Channel Fame, covered the event for free

! 940 people tweeted during the 10 day campaign

! Over 100 articles in the media

!

The Guinness Record was broken having 1328 women paints their nailssimultaneously


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Event was planned in 4 stages

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Stage 1: Pre-Event Amplication

Teasers covering all 3 platforms for maximum interaction - #InglotCelebratesWD


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Stage 1: Getting noticed via a Trends on Twitter

Activated a Teaser Trend

on Twitter between26th-29th Feb


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Stage 2: Announcement of the Attempt


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Stage 2: Changed Cover Photos

Facebook cover photo - #InglotGWRChallenge (According to Guinness Guidelines)


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Stage 2: #InglotGWRChallenge

Teasers covering all 3platforms for maximum

interaction#InglotGWRChallenge


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Stage 2: Pop-up Shop Creatives #InglotGWRChallenge

Posts across all pages to promote and increase foot fall at the pop-up shop,Palladium


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Stage 2: Revealing the Womens Day Special via Trends

Announcement of theGuinness World Record

trended for a few hours


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Stage 2: Introducing Celebrity Make Up Artist

Teasers for

Paulina

Rzymkowska

Retweet by Sonakshi Sinha


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Stage 2: Introducing Celebrity Make Up Artist

MUA Paulina at the blogger’smeet.

A tweet introducing thehost, Sachin Kumbhar


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Stage 2: Blogger’s Meet w/ MUA Paulina Rzymkowska

Bloggers Riya Jain and Shivani Patil getting amakeover done by our MUA Paulina

Rzymkowska


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Stage 2: Blogger’s Meet w/ MUA Paulina Rzymkowska

Our blogger, SayantiBanarjee getting a makeover

done by our MUA Paulina

Kavya Dsouza from Streak HueFall getting a makeover done

by our MUA Paulina


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Stage 2: Live Twitter Chat with Paulina

Fans asked MUA Paulina make up related queries and we responded viaInglot’s Twitter handle.

Inglot MUAPaulina

Rzymkowskatrended on

March 7 while

her AMA withInglot

audience.


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Stage 2: Live Twitter Chat with Sonakshi Sinha

We asked Sonakshi Sinha 3questions as a part of our Live

Twitter Chat.


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Stage 3: Event Day

Countdown updates and updates posted to build the anticipation for the eventwere posted across platforms


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Stage 3: Event Day

Live tweet wall showcasing thetweets

Capturing moments before theattempt


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Stage 3: Event Day

Showcasing the crowd gathering for the event


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Stage 3: Event Day

Capturing moments before theattempt!Brands like Nykaa tweeting

about Inglot’s attempt. We

retweeted the same.


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Stage 3: Event Day

Live tweets capturing signicant moments of the attempt.


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Stage 3: Creatives for the screen

Created 2 creative for the screen


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Stage 3: Mindstorm created videos for the screen

Created a nail paint tutorial for thecontestants during the attempt

Created a countdown video to kick startthe event


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Stage 3: Event Day live tweets

Updates about the big moment across platforms


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Stage 4: Trend Nationally on Event Day (Women’s Day)

Trend on March 8th during the event.


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Stage 4: Announcement

Facebook cover photo - #InglotBreaksWorldRecord


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Stage 4: Inglot Breaks World Record

Tweet by our host, Sachin Kumbhar. Tweet by Guinness


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Stage 4: Press Conference

Covered the press conference withDr. Inglot, Mr. Roy and Sonakshi

Sinha


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Stage 4: Inglot Breaks World Record

Tweeps congratulating Inglot for the Guinness Event


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Stage 4: Post Event Amplication

•

Uploaded an album on Facebook with event pictures

• Uploaded 2 creative about Inglot’s record title

• Posted mentions of Inglot’s GWR in publications

• Uploaded videos from the event on YouTube

•

Inuencers tweeted with #InglotBreaksWorldRecord•

#InglotBreaksWorldRecord trended on Twitter


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Stage 4: Videos Uploaded Post-Event

Conducted a live Periscope forinterview with Dr. Inglot on March

8, which was then uploaded onYouTube along with other videos.


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Stage 4: Tweets by Inuencers

Tweets by fans and inuencers congratulating Inglot postbreaking the record


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Stage 4: Activate a second National Trend the next day

Trend post breaking the record


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Stage 4: Engaging in Fan Appreciations

Contestantssharing their

happiness.


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Stage 4: Facebook Album

Uploaded a Facebook album withimages from the event.

Posts after breaking the worldrecord.


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The Results


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Results: The Campaign enabled Inglot to create tonsof Media Coverage & establish a comeback

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Thank You

inglot's gwr challenge

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