7/31/2019 Information Technology in Retail

1/17

Presented by

Maya Remcy

INFORMATION TECHNOLOGY IN

RETAIL

7/31/2019 Information Technology in Retail

2/17

RETAILING "Retailing includes all the activities involved

in selling goods or services directly to finalconsumer for their personal, non businessuse".

means that one should connect to thecustomer and should be able to hold him inone place and give him all that he desires

from one location.

One of the key factors in achieving anorganized and efficient retail operation is the

use of technology as an enabler

7/31/2019 Information Technology in Retail

3/17

7/31/2019 Information Technology in Retail

4/17

IT IN RETAIL Forecasting

Forecasting is the process of estimation in unknownsituations.

Retail demand forecasting Large-scale systems are now capable of handling

the mass of retail transaction data

organizing it,mining it and projecting it into future customerbehavior

Inventory management An IT solution is a proven and market leading

solution for determining optimal time-varyinginventory targets for every item, at every locationthroughout supply chain.

Store management

The in-store system use magnetic strips orbarcodes or RFID to monitor actual versus intended

7/31/2019 Information Technology in Retail

5/17

NEW TECHNOLOGIES EVOLVED

IN RETAILING

Radio Frequency Identification(RFID)

Smart Operating System

Point Of Sale

Digital signage

7/31/2019 Information Technology in Retail

6/17

IDENTIFICATION

It's a data collection technology that useselectronic tags for storing data.

Helps identifying customers by issuing themsmart cards embedded with smart chips

Cards are RFID enabled and helps identifyingcustomer preferences

7/31/2019 Information Technology in Retail

7/17

SMART OPERATING SYSTEM SmartOps customers are proactively

managing supply chain uncertainty across allstages to improve their total chain inventoryplanning

SmartOps enterprise software solutionssupport many initiatives and challengesassociated with different manufacturing anddistribution industries

7/31/2019 Information Technology in Retail

8/17

POINT OF SALE Point of sale (POS) or checkout is the location

where a transaction occurs.

Point of sale (POS) systems is electronicsystems that provide businesses with thecapability to retain and analyze a wide varietyof inventory and transaction data on acontinuous basis

7/31/2019 Information Technology in Retail

9/17

DIGITAL SIGNAGE

Digital sign boards integrated with anautomatic tracking system

Helps in customers track a product

7/31/2019 Information Technology in Retail

10/17

IMPACT OF IT ON SPENDING

WITH THE PREFERRED RETAILER

0 20 40 60

1

2

3

4

5

6

1. Super market2. Liquid store

3. Department store4. Discount department

store5. Apparel/accessories6. Household/consumer

electronics

7/31/2019 Information Technology in Retail

11/17

Super market

Information kiosks

Smart trolley

Self-service check -outs

7/31/2019 Information Technology in Retail

12/17

Liquid stores

Information kiosks

Smart trolleys

Customer loyalty cards

7/31/2019 Information Technology in Retail

13/17

Traditional and discount departmentstores

In-store information kiosks

Retailers internet site

Digital multimedia

7/31/2019 Information Technology in Retail

14/17

Apparel and accessories retailers

Customer loyalty cards

Retailers internet site

7/31/2019 Information Technology in Retail

15/17

Household /consumer electronic

retailer

Retailers internet site

Information kiosks

Customer loyalty cards

7/31/2019 Information Technology in Retail

16/17

7/31/2019 Information Technology in Retail

17/17

THANK YOU