Information Session

Music Music Industry Industry Development (MID) Development (MID) Program - 2010Program - 2010

Department of Wellness, Culture and Sport

© Mathieu D’Astous web site

By the end of this By the end of this meeting…meeting…

• you should be familiar with the key points of Music Industry Development (MID) Program

• you will have a better understanding on how to fill the grant form

•you will have had the opportunity to ask questions related to the program

In the next few minutesIn the next few minutes

• background

• mandate and objectives

• two components of the program

• eligibility criteria

• granting priorities

• application process

• deadline

•Excel interactive form overview

• about successful applications

• about unsuccessful applications

•dos and don’ts of writing an application

• resources

• questions

DepartmentDepartment’s structure’s structure

Department of Wellness,

Culture and Sport

Wellness Culture Sport

Heritage Branch

Arts Development

Branch

New BrunswickMuseum

Arts Council

Arts DevelopmentArts DevelopmentBranchBranch

Project Based FundingProject Based Funding

NB-Quebec Coop Agreement

Partnership for Community Cultural Activities

Cultural IndustriesCultural Industries

Music and Sound Recording

Book and Periodical Publishers

Fine Crafts

Operational FundingOperational Funding

Professional Arts Organizations

Professional Artists Associations

Provincial Community Arts Organizations

Presentation by Invitation forNon-Professional Artists

Business and Professional Development for Publishers

Arts Organizations and Associations Professional

Development

Arts Festival

Arts DevelopmentArts DevelopmentBranchBranch

Project Based FundingProject Based Funding

NB-Quebec Coop Agreement

Partnership forCommunity Cultural Activities

Cultural IndustriesCultural Industries

Music and Sound Recording

Book and Periodical Publishers

Fine Crafts

Operational FundingOperational Funding

Professional Arts Organizations

Professional Artists Associations

Provincial Community Arts Organizations

Presentation by Invitation forNon-Professional Artists

Business and Professional Development for Publishers

Arts Organizations and Associations Professional

Development

Arts Festivals

MID Program MandateMID Program Mandate

““(…) to contribute to the (…) to contribute to the development of New Brunswick’s development of New Brunswick’s music industry through sound music industry through sound recordings of musical works by recordings of musical works by encouraging artistic expression encouraging artistic expression with commercial potential.with commercial potential.””

© Mathieu D’Astous web site

© The Divorcees

MID Program ObjectivesMID Program Objectives• enhance quality of New Brunswick musical works

• encourage and support the use of online technologies

• ensure that artists, and music industry entrepreneurs of New Brunswick have the skills, know-how, and tools to succeed in a global digital envrionment

• encourage the career development of New Brunswick artists and the emergence of new talent

• enable the industry to play a greater role in developing its own musical talent and in strengthening the music industry

Two distinct componentsTwo distinct components

Music Industry Music Industry Program Program

Development (DIM)Development (DIM)

Production and PromotionGrants for Music Sound Recordings

Professional Development Grants for Music

Industry Professionals

Two distinct componentsTwo distinct components

Music Industry Music Industry Program Program

Development (DIM)Development (DIM)

Production and PromotionGrants for Music Sound Recordings

Professional Development Grants for Music

Industry Professionals

Music Industry Music Industry Program Program

Development (DIM)Development (DIM)

Production and PromotionGrants for Music Sound Recordings

Production and PromotionGrants for Music Sound Recordings

Component overviewComponent overview

• multiyear grant

• for New Brunswick music industry entrepreneurs

• to help achieve critical and commercial success in a global and digital economy

• financing to help cover the cost of production, marketing and promotion of music sound recordings

Eligibility Criteria for this Component (summary)Eligibility Criteria for this Component (summary)

Eligible Applicant

Eligible project Eligible Sound Recording

Eligible N.B. Artist

• music industry entrepreneur (maker of a sound recording or a record company)• music business skills• financial and human resources capacity

• production, marketing and promotion (traditional and online marketing)• touring, showcasing• attending conferences and trade shows• effectiveness and alignment with granting priorities

• existing or new release *• New Brunswick content sound recording• commercial type of music • artistic quality and originality relative to the genre

* eligible marketing period for an existing recording is 24 months of being released and no more than 18 months prior April 1st.. (i.e. for the 2010 deadline, recordings released before October 2008 are not eligible)

• impact on music scene• critical and commercial success

Music Industry Music Industry Program Program

Development (DIMDevelopment (DIM

Production and PromotionGrants for Music Sound Recordings

Production and PromotionGrants for Music Sound Recordings

Granting Priorities based Granting Priorities based on Expected outcomeson Expected outcomes

• increased collaboration between the various links in the music industry chain

• artists and industry professionals assume a greater professional commitment

• better positioning to succeed in a global and digital environment

• quality New Brunswick musical works are available to New Brunswickers and to the world

FundingFunding• Single application for multiple activities (maximum 3 years)

• Competitive process

1 - 12 month 1 - 12 month up to $ up to $ 20K20K

13 -24 month13 -24 month up to $ up to $ 40K40K

25 - 36 month25 - 36 month up to $ up to $ 60K60K

* Assistance up to 50 % of * Assistance up to 50 % of eligible expenseseligible expenses

Application ProcessApplication Process

• Interactive Excel FormInteractive Excel Form

1.1. Applicant IdentificationApplicant Identification

2.2. Projet ProposalProjet Proposal

3.3. WorkplanWorkplan

4.4. Audio Support Material Audio Support Material (MP3)(MP3)

5.5. Publishing DetailsPublishing Details

6.6. BudgetBudget

7.7. Applicant StatementApplicant Statement

8.8. Required AttachementsRequired Attachements

Annual DeadlineAnnual Deadline

Applications must be submitted by February February 1515stst.

Applications received after the deadline will not be accepted.

The New Look of the Application FormThe New Look of the Application Form

• An overview of the interactive Excel Form.

A Completed Application is:A Completed Application is:

• a duly completed application form with • appropriate attachments.  Retain a copy for your records. Submit your application files electronically by Internet on the following FTP server:ftp://ftp.gnb.ca (Note: FTP stands for "File Transfer Protocol" and is a way to share files over a network. ) By mail: Statement of Applicant tab and attachments that can not be submitted electronically.

Evaluation ProcessEvaluation Process Officials from the Department convene an Evaluation Committee made up of representatives from the music industry in the areas of creation, marketing and promotion.

All applications are evaluated against criteria Program objectives and Component criteria and expected outcomes (granting priorities).

When process is completed by May-June (after successful recipients have accepted grant offer) results are then announced.

If you are successfulIf you are successful

• Application becomes part of the contract with the Department

• Initial cheque is sent one month after reception of the signed offer.

• For a multiyear grant, subsequent yearly cheque is sent 4 to 6 weeks after reception and approval of Yearly report and updated yearly workplan .

Yearly Report : presented yearly at the latest 15 days following the end of the government fiscal year (April 15th)

About Unsuccessful ApplicationsAbout Unsuccessful Applications

What went wrong?

Very often, nothing. Program budget is limited (Success rate: 35% - 40%).

 Sometimes, for practical reasons: application is

incomplete or one that doesn't qualify.  Sometimes, for technical reasons:• Application was received after the deadline for

submission; • Application did not include the necessary attachments

that are required; • Application did not provide all the information we

need to reach an informed decision. • The applicant does not meet the MID Program

guidelines for eligibility.

Dos and Don’ts

The Dos:• Do read through the Program Guidelines prior to completion of

application.• Use the simplicity or complexity of your project to guide you

about the level of information you provide.• Do answer the questions actually being asked.• Be concise: Remember that yours is not the only application

anyone is going to read• Be clear: proof read and make sure you’re saying everything

you need to say correctly• Make sure that financial projections are appropriate to your

company's ressources and that costs reflect the proposed project workplan.

• Take a careful look at the application for list of all required documents. Be sure your application includes ALL of these documents and complete answers to ALL questions.

Dos and Don’ts (continued)

• Take the application seriously: don’t just throw together an application in the last moment. We get lots of strong applications and the best ones are those that are well considered and well written. Put real effort into your proposal; others are putting effort into theirs.

The Don’ts• Don’t expect the evaluation committee to fill in the

blanks: if we don’t think you’re going to be able to accomplish what you want to accomplish, we’re not going to fund it.

• Don’t assume anything about who is reading your proposal: Be explicit about what you want and why it’s valuable.

ResourcesResources

Community Economic Development Agency 1-800-668-1010

Guide « Creating a Successful Business Plan » SaskMusic

Music NB (MNB)

Arts Development Branch (individual consultation)

Questions and comments

• Thanks for your presence today!2010

2010 Deadline

Deadline February

February 15th 15th

Murielle SavoieMurielle Savoie

murielle.savoie@gnb.ca

506-453-2763

Place 2000P.O. Box 6000250 King Street - 4th floorFredericton, New Brunswick E3B 5H1www.gnb.ca keyword: sound recording

http://www.gnb.ca/0131/sound/index-e.asp