http://www.flickr.com/photos/franzlife/

Information overloador

filter failure?Clo Willaerts (@bnox)

FIBEP, 13/10/2011

About.me/clo

The information superhighway

Wikipedia: I know everything

Google: I find everything

YouTube: I show everything

Facebook: I know everybody

Twitter: I know what's happening... as we speak

Future trend: Big Data

Extreme Information Processing Management

The result? Information Overload

“One of the effects of living with electronic information is that we live habitually in a state of information overload. There’s always more than you can cope.”

Marshall McLuhan, 1967

Clay Shirky: Filter Failure

Filter Failure: solutions

• Radical - Luddites• Algorhythm - Google Search

• Human filter - network curators

• Friend filters - social graph• Trusted filters - editorial

Radical - Luddites

Just turn off your pc.

The real problem is:

1. life in a crowded digital world (= your outer world)

2. finding a space apart for the mind. (= your inner world)

Algorhythm - Google Search

Algorhythm – monitoring services

Human filters - Curators

Curator:

“A person who manages, administers or organizes a collection, either independently or employed by a museum, library, archive or zoo.”

(Wiktionary)

Sharers

“Power comes from sharing information, not hoarding it. The Web is also a gift economy. To gain influence and status, you have to give away your expertise and content. And you must do it quickly; if you don’t, someone else will beat you to the punch—and garner the credit that might have been yours.”

Gary Hamel, September 2010 blog post on managementexchange.com

Human filters

• filter out the noise from all the consumer media and mainstream media, and

• present to you only the most interesting bits.

Friend filters - social graph

How can businesses add value?

Tactics:

Trusted Filter Friendly expert Storytelling Passionate pro

Trusted filter - editorial

• curate relevant market & trend information• key concept = trust

– integrity, reliability in transactions– commitment– allows people “to deal with complexities that

would require unrealistic effort in rational reasoning”. [Wikipedia]

Challenges

• capture• storage• search

• sharing

• analytics• visualizing

Opportunities: spot (business) trends

Opportunities: delivery delight

Thank you very much!

Clo.willaerts@sanomamedia.be

Http://www.conversity.be/blog