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NATO of California/Nevada May 2009

InsIde PrevIews

NATO of CA/NV Annual Membership Meeting Scheduled

for June 25•

The Landmark Theatre Receives Mayor’s Award

Page 2•

Projectionist Catches Movie

PiratePage 2•

Is Your Theatre Staff Prepared for Ratings Awareness

MonthPage 3•

Win-Win for All: 2009 Spring/Summer Film

Product SeminarPage 4•

NATO of CA/NV To Present Six-Part History of

Exhibition Seminar/Lecture Series

Page 5•

Year-To-Date Statistics

Page 6•

Calendar of Events & Holidays

Page 7

NATO of California/Nevada

Information for the California and Nevada Motion Picture Theatre Industry

May 2009

NATO of CA/NVAnnual Membership Meeting

Scheduled for June 25NATO of California/

Nevada’s annual member-ship meeting is scheduled for Thursday, June 25th, 10:00 am at The Landmark Theatre in West Los Angeles. The meet-ing is open to all employees of member companies.

This year’s keynote speak-er will be Stephen Gilula, chief operating officer of Fox Searchlight Pictures. Mr. Gi-lula is no stranger to NATO of California/Nevada. Prior to joining Fox Searchlight Mr. Gilula served as President and Chief Executive Officer of Landmark Theatres which he co-founded in 1974. Mr. Gilula spent five years on the Board of Directors and Executive Committee of the National Association of Theatre Owners and served as Chairman of NATO of California/Nevada for six years.

Mr. Gilula has overseen the distribution of some of Fox Searchlight’s most successful films and as part of his keynote address will provide the anatomy of the very successful release of Slumdog Millionaire which also became the Academy Award winner for Best Picture.

National NATO Director of Media & Research Patrick Corcoran will present a statistical analysis of the state of the industry. Topics covered will include long- and short-

term box office and admis-sions trends, movie theatre performance during econom-ic downturns, the theatrical release window, the current number of screens and sites, digital and 3-D screens, and seasonal product mix.

Also on the program will be a report by NATO of CA/NV Sacramento lobbyist, Terri Thomas, with details on the “tumultuous proceedings” currently facing Sacramento legislators.

The meeting will begin with a continental breakfast at 9:00 am followed by the Mem-bership Meeting at 10:00 am.

As part of the agenda the 2009/2010 officers of NATO of California/Nevada will be introduced. The 20 winners of the 2009 NATO of California/Nevada Scholarship program will also be announced.

The Landmark Theatre is located at the corner of Pico and Westwood Boulevards with ample free parking available on site.

All member employees are encouraged to attend, however admission is by reservation only. To register please complete registration form found at http://www.natocalnev.org/seminars.html and send to [email protected] by June 10th.

Stephen Gilula, COO of Fox Searchlight will deliver

the keynote address.


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OffIcersMilton Moritz

President & CEORaymond W. Syufy

ChairmanDavid CorwinVice President

Frank RimkusTreasurer

Alan GrossbergSecretary

Jerome A. Forman,Chairman Emeritus

BOard Of dIrectOrsBruce ColemanBrenden TheatresDavid Corwin

Metropolitan TheatresNora DashwoodPacific TheatresPeter DobsonMann TheatresJames DuBois

Regal Entertainment GroupAlan Grossberg

UltraStar CinemasGeorge Krikorian

Krikorian Premiere TheatresScott Lotter

Paradise CinemasEd Moyer

AMC TheatresTed Mundorff

Landmark TheatresFrank RimkusGalaxy TheatresBruce Sanborn

The Movie ExperienceHal Sawyer

Cinemark USARaymond W. SyufyWest Wind Drive-Ins

❦Charlene Sievers

Director, Member Services

Previews is published by the

National Association of Theatre Owners of California/Nevada

11661 San Vicente Blvd., Suite 830Los Angeles, CA 90049Phone: 310/460-2900

Fax: 310/460-2901E-mail: [email protected]

www.NATOCalNev.org

The Landmark Theatre Receives Mayor’s AwardOn April 30, 2009 Landmark Theatres’ flagship theatre, The Landmark received the prestigious

Los Angeles Mayor’s Certificate of Appreciation award for the significant contribution the theatre has made to the community by “improving the quality of life in the Rancho Park Village”.

The theatre is currently developing a “Take Me Out To The Movies Day” as a fundraiser to help the many local schools in the area that are facing severe budget cuts. The theatre was chosen for the award by the Westside Neighborhood Council and Chamber of Commerce who commented “We are very lucky to have The Landmark in our neck of the woods”!

(L-R) Rita Gattegno, General Manager of The Landmark

and Ted Mundorff, Landmark Theatres’ CEO accepted a certificate

recognizing their contribution to the neighborhood from Jay Greenstein, Sr. Deputy Field Officer for Council District

5; Jennifer Badger, West Area Representative for Mayor Antonio R. Villaraigosa; Charles Horwitz,

school representative for the Westside Neighborhood Council

(WNC) and Lisa Morocco, business representative for the WNC.

Projectionist Catches Movie PirateAs part of its active campaign to fight movie piracy the Motion Picture

Association of America (MPAA) has established a program that encourages individuals with information on suspected video piracy operations to come forward with that information. In many cases the person reporting may be eligible for an award. Mike Yanez, a projectionist at Cinemark’s Century San Francisco Centre 9 Theatre, was rewarded with a check for $500.00 from the MPAA for being observant while doing his job, thus leading to the apprehension of a movie pirate.

Mr. Yanez was in the projection booth getting ready to start a new movie on its opening Friday when he spotted a patron setting up a camera under his jacket. Mr. Yanez informed his GM, Kelly Taylor, who called the police.

When the police arrived, they walked into the theatre, came up behind the patron with the cam-era, took the camera out of his hands and asked him to step outside. After looking through the film, they handcuffed him and took him down to jail. The police department understood the severity and handled it accordingly. Mr. Yanez, who had to go to the courthouse later that week to make a statement said “it was all very easy.”

Afterwards Mr. Yanez and Mr. Taylor contacted the MPAA, filled out the required paperwork and Mr. Yanez received an award check for a job well done. For more information on piracy and the MPAA visit http://www.mpaa.org/piracy.asp

Michael Yanez of Cinemark’s

Century San Francisco Centre 9 Theatre


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Following is a check list to help you prepare for June 2009 Ratings Awareness Month -

❑ Employee Notification Regarding Ratings Awareness Month – Member company executives should notify ALL employees that June 2009 is Ratings Awareness Month, and should describe the company’s activities planned for the month. Theatre personnel responsible for press inquiries should be made fully aware of all activities undertaken by the company.

❑ ID-Check Policy Reminder – Member company executives should remind all company employees of your ID-Check policy for “R” and “NC-17” rated films, via company-wide memo, staff meetings, and other appropriate communication channels.

❑ Personnel Policy Review – Ratings compliance officers should review their personnel policies to ensure proper em-phasis on ratings education and enforcement. Any updates or enhancements in those policies should be promptly com-municated to all employees.

❑ Display Ratings Posters – Ratings compliance officers should take steps to ensure that posters explaining the rat-ings system are displayed in every theatre complex. Contact NATO if you need additional posters. (To obtain ratings posters contact NATO at [email protected] or visit the MPAA site at http://www.mpaa.org/index.asp)

❑ Include Ratings Information on Web Site – Ratings compli-ance officers should work with their company information technology providers to ensure that ratings information is included on your company’s web site.

❑ Include Ratings Information and Protocols on Online Ticketing Systems and Kiosks – Ratings compliance offi-cers should review the online ticketing system and ticketing kiosks utilized by your company to make sure that ratings information is included in the system. You should also re-view the prompts utilized when tickets for “R” and “NC-17” rated movies are ordered to ensure proper age requirement notification.

Is Your Theatre Staff Prepared for Ratings Awareness Month?

❑ Monitor One-Sheets to Ensure Ratings Information is Included Once the Movie is Rated – Studio marketing departments should distribute movie posters with ratings information once a movie is rated. Theatre personnel must ensure that unrated posters are replaced with rated posters once they become available. If rated posters are not made available after a movie is rated, theatre personnel should inform NATO.

❑ Ensure the Compatibility of Trailers – Ratings com-pliance officers and theatre marketing personnel should always take steps to ensure that trailers are compatible with the feature film that follows. All trailers should be viewed prior to exhibition, with feature film audience compatibility in mind. Trailers for “R” rated movies should never be shown before films rated “G” or “PG”, and should be viewed and assessed before being shown in conjunction with a “PG-13” feature. Exhibitors receiving patron complaints regarding trailer compatibility should inform NATO.

❑ Reach out to Local Newspapers – Ratings compliance officers and company marketing executives should contact newspapers with whom you do business to encourage them to include reasons for the ratings in their movie reviews.

❑ Reach out to Community, Parent and Religious Orga-nizations – Company executives and ratings compliance officers should consider using the NATO ratings power point to provide tutorials to local groups on the rating sys-tem. Electronic copies of the tutorial can be obtained by going to www.natoonline.org and clicking on the Ratings Links.

❑ General Patron Education – Company executives and rat-ings compliance officers should investigate additional ways to use this month to educate patrons about the ratings system. Post your company’s ratings policy where all patrons can see. Encourage box office attendants to mention the ratings in their conversations with patrons. Conduct theatre open houses and disseminate ratings information. Reach out to local schools. Create employee contests with ratings themes. Be creative and have fun!


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The NATO of California/Nevada Film Product Seminar is a highlight of our calendar as evidenced by the growing registra-tions at each semi-annual meeting. Members look forward to previewing the exciting product reels and rare footage brought by the studio marketing representatives; the studio representatives enjoy the opportunity of promoting their upcoming slates and meeting with so many managers in one convenient location – a win-win situation for all. The promise of a special added surprise screening of one of the summer’s blockbuster films increased the level of enthusiasm and kept guests in their seats until late in the afternoon. Sincere thanks to Paramount Studios whose surprise screening of Star Trek was received enthusiastically.

The Associations’ members were treated with gracious hospitality in Southern California by the staff and manage-ment team of National Amusements’ The Bridge::Cinema de Lux led by Mark Bastian and in Northern California by GM Kelly Taylor along with his management team and staff at Cinemark’s Century San Francisco Centre 9 Theatre. We extend our sincere appreciation to our host circuits, National Amusements and Cinemark. We thank ACS Enterprises, Inc. who continued their four-year breakfast sponsorship at both seminars and Simply Right for their sponsorship of the San Francisco lunch and drawing for a trip to Big Sur that was won by James Crosgrove of the Regal UA Berkeley 7 Theatre.

Focus Features, Fox/Fox Searchlight, Lionsgate, Over-ture Films, Paramount Pictures, Roadside Attractions, Sony, Universal Pictures, Walt Disney Studios Motion Pictures and Warner Bros sent representatives who took advantage of the time to introduce their Spring and Summer movie slates to the managers, and to mingle with the attendees during the breaks. Based on calls received by the Association office the slate of studios will grow at the next seminar.

Check your email for future issues of Previews that will list the dates of the Fall/Winter Film Product Seminar or visit the Previews Reading Room on our website: www.NATOCalNev.org to review the past and future issues.

Win-Win for All: 2009 Spring/Summer Film

Product Seminar

Please visit http://www.natocalnev.org/Event_Photos.html to view all of the photos from the Film Product

Seminars.

Cinemark’s Century San Francisco Centre 9 Theatre’s General Manager

Kelly Taylor accepts appreciation plaque from NATO of CA/NV

President Milt Moritz.

Mariel Diaz, Warner Bros.; Audrey Marr, Renaissance Rialto and Eric

Carr, Focus Features

Rob McConnell, Maria Parra and Fariba Ramirez of Simply Right, our Northern California lunch sponsor.

John Fraley, Maria Silva and Jared Figueira of Regal with Tony Cheng

of Miramax

NORTHERN CALIFORNIA

SOUTHERN CALIFORNIA

Coming Attractions’ Nathan Davies, Sarah Shearer, Lee Fuchsman, Julie

Vogan & London Goss.

Cinemark SF Centre GM Kelly Taylor and Regional Leader Hal Sawyer.

Patrick Artiaga of ACS Enterprises, the sponsor of our seminar breakfasts with Mike

Tyler and Merrill Munoz of AMC

Jerry Forman and Jay Swerdlow of Pacific Theatres

Our hosts for the Southern California seminar the management team of National Amusement’s The

Bridge::Cinema de Lux. Top left - Paul Jones. (L to R) - Raymund

Cornelio, Victoria Kimbell, Samuel King, Mark Bastian, Brian Hutchison

Many thanks to our Southern California photographers Brigette

Buehlman from NATO and Aaron Fowler (pictured above) and Daniel

Sanders (not in photo) from The Bridge.

Harold Taylor, Sherry Gartley and Bill Gartley of The Movie Experience

Kim Goia, Terri Moore and Elizabeth McCormick of Reading Cinemas

Breakfast sponsor ACS Enterprises, Inc. was represented by Wayne Koochanek,

Richard Ortega and Jose Ramos


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Starting Tuesday, October 13, 7:30 PM and continuing on the

second Tuesday of each subsequent month.

This unique program will provide a rare opportunity to learn about and

appreciate our storied industry’s rich heritage, the pioneering showmen and

the cultural, economic and political forces which helped shape the business.

The series will take place in Los Angeles, with the venue to be announced

shortly. Free to all NATO of California/Nevada members.

Following is a very brief outline of the series’ individual programs and dates:

1. Begins with a prologue about the years between 1896 and 1927. The Coming

of Sound and the Great Depression (1927-1941), introduction of color, the

coming of newsreels, neighborhood theatres. October 13, 2009

2. The War and Boom Years (1941-1948), The Golden Age of

Hollywood, Liberty Bonds. November 10, 2009

3. Television, the Consent Decree, and the Postwar Era (1948-1960), the

breakup of the studio system, drive-ins, shopping centers, wide-screen

formats. December 8, 2009

4. The Business in Transition (1960-1975), counter culture, independent

distribution, multiplexes. January 12, 2010

5. The Blockbuster and New Hollywood (1975-1994), high concept films,

merchandising. February 9, 2010

6. Megaplexes, Alternative Content, and the Digital Age (1995-present),

alternative content, home video. March 9, 2010

The series will be conducted by noted motion picture theatre historian,

author and lecturer Ross Melnick, a Ph.D. candidate at UCLA in the

Department of Film, Television and Digital Media. Mr. Melnick presently

teaches cinema and media studies at UCLA and Otis College of Art and

Design. If you are interested in attending any of these lectures please e-mail

[email protected] stating your name, your theatre location and particular

lectures you would like to attend. Reservations will be accepted on a first

come basis. No walk-ins will be accepted, by reservation only.


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Top 25 California Theatres 1/2/09 through 4/28/09

CA Rank Circuit Theatre and Screen Count City National Rank1 AMC BURBANK 30 Burbank 22 Regal LONG BEACH STADIUM 26 Long Beach 53 Pacific GROVE STADIUM 14 Los Angeles 74 Pacific ARCLIGHT HOLLYWOOD 15 Hollywood 95 AMC BLOCK 30 Orange 136 Regal IRVINE SPECTRUM 21 Irvine 157 Regal FRESNO STADIUM 21 Fresno 168 Regal HACIENDA CROSSINGS 20 Dublin 179 Pacific ARCLIGHT SHERMAN OAKS 16 Sherman Oaks 2210 Cinemark CENTURY 25 Union City 2311 AMC CENTURY CITY 15 Century City 2912 Regal MIRA MESA STADIUM 18 San Diego 3013 Cinemark OAKRIDGE 20 San Jose 3214 Cinemark CENTURY REDWOOD 20 Redwood City 3715 Regal ONTARIO PALACE 22 Ontario 3816 Pacific WINNETKA ALL STADIUM 21 Chatsworth 4017 Cinemark DALY CITY 20 Daly City 4418 AMC DEL AMO 18 Torrance 4619 AMC MISSION VALLEY 20 San Diego 4820 AMC PROMENADE 16 Woodland Hills 4921 Cinemark CENTURY 20 Huntington Beach 5022 Regal SOUTH GATE STADIUM 20 South Gate 6023 National Amusements BRIDGE DE LUX 17 Westchester 6324 AMC ONTARIO MILLS 30 Ontario 6925 AMC METREON 15 San Francisco 85

Top 15 Nevada Theatres 1/2/09 through 4/28/09

NV Rank Circuit Theatre City1 Regal RED ROCK STADIUM 16 Las Vegas2 Rave TOWN SQUARE 18 Las Vegas3 Cinemark SANTA FE STATION 16 Las Vegas4 Regal ALIANTE STADIUM 16 Las Vegas5 Cinemark SOUTH COAST 16 Las Vegas6 Cinemark ORLEANS 18 Las Vegas7 Cinemark CENTURY 14 Sparks8 Cinemark PARK LANE 16 Reno9 Regal TEXAS 18 Las Vegas10 Cinemark SUMMIT SIERRA 16 Reno11 Regal SUNSET STATION 13 Henderson12 Regal GREEN VALLEY 10 Henderson13 Cinemark SAM’S TOWN 18 Las Vegas14 Brenden PALMS 14 Las Vegas15 Cinemark SUNCOAST 16 Las Vegas


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C a l e n d a r o f events & Holidays

Mother’s DayMay 10

Armed Forces DayMay 16

Memorial Day observed

May 25

Flag DayJune 14

Father’s DayJune 21

Summer beginsJune 21

NATO of CA/NV Board of Directors

MeetingJune 24

NATO of CA/NV Annual Membership

MeetingJune 25

NATO of CA/NV Scholarship Award Winners announced

June 25

Independence DayJuly 4

Top 50 Theatres Nationwide1/2/09 through 4/28/09

Rank Circuit Theatre and Screen Count City, State1 AMC EMPIRE 25 New York, NY2 AMC BURBANK 30 Burbank, CA3 Regal UNION SQUARE 14 New York, NY4 AMC GARDEN STATE 16 Paramus, NJ5 Regal LONG BEACH STADIUM 26 Long Beach, CA6 Cinemark EGYPTIAN 24 Hanover, MD7 Pacific GROVE STADIUM 14 Los Angeles, CA8 AMC TYSONS CORNER 16 Mc Lean, VA9 Pacific ARCLIGHT HOLLYWOOD 15 Hollywood, CA10 AMC BOSTON COMMON 19 Boston, MA11 AMC LINCOLN SQUARE 13 New York, NY12 AMC AVENTURA MALL 24 Aventura, FL13 AMC BLOCK 30 Orange, CA14 Regal E-WALK 13 New York, NY15 Regal IRVINE SPECTRUM 21 Irvine, CA16 Regal FRESNO STADIUM 21 Fresno, CA17 Regal HACIENDA CROSSINGS 20 Dublin, CA18 AMC RIVER EAST 21 Chicago, IL19 AMC PALISADES 21 West Nyack, NY20 Regal SHEEPSHEAD BAY 14 Brooklyn, NY21 AMC PLEASURE ISLAND 24 Lake Buena Vista, FL22 Pacific ARCLIGHT SHERMAN OAKS 16 Sherman Oaks, CA23 Cinemark CENTURY 25 Union City, CA24 Cinemark RIO 24 Albuquerque, NM25 Cinemark PARADISE PARK 24 Davie, FL26 AMC NESHAMINY 24 Bensalem, PA27 Regal GREENWAY GRAND PALACE 24 Houston, TX28 Cinemark PALACE 20 Boca Raton, FL29 AMC CENTURY CITY 15 Century City, CA30 Regal MIRA MESA STADIUM 18 San Diego, CA31 AMC GULF POINTE 30 Houston, TX32 Cinemark OAKRIDGE 20 San Jose, CA33 Cobb DOLPHIN 19 Miami, FL34 AMC CLIFTON COMMONS 16 Clifton, NJ35 AMC KIPS BAY 15 New York, NY36 AMC SUNSET PLACE 24 South Miami, FL37 Cinemark CENTURY REDWOOD 20 Redwood City, CA38 Regal ONTARIO PALACE 22 Ontario, CA39 Regal NEW ROC CITY 18 New Rochelle, NY40 Pacific WINNETKA ALL STADIUM 21 Chatsworth, CA41 AMC DEERBROOK 24 Humble, TX42 AMC HOFFMAN 22 Alexandria, VA43 National Amusements SHOWCASE 16 Randolph, MA44 Cinemark DALY CITY 20 Daly City, CA45 AMC STUDIO 30 HOU. Houston, TX46 AMC DEL AMO 18 Torrance, CA47 AMC WHITE MARSH 16 Baltimore, MD48 AMC MISSION VALLEY 20 San Diego, CA49 AMC PROMENADE 16 Woodland Hills, CA50 Cinemark CENTURY 20 Huntington Beach, CA

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