information design

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IMD09117 and IMD09118 Web Design and Development Information Design

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Page 1: Information Design

IMD09117 and IMD09118 Web Design and Development

Information Design

Page 2: Information Design

The 5 Planes Model

Last session we looked at Navigation and Metaphor.

We have learnt some of the rules for navigation.

This session we will be looking at Information Design and how it links to navigation and interface design.

Page 3: Information Design

The Skeleton Plane

These three sections are inherently linked and this session is about considering these different aspects as a whole.

Interface Design is about allowing users to do things.

Navigation Design is about allowing users to go places.

Information Design is about communicating ideas.

Page 4: Information Design

Interface Design

“Successful Interfaces are those in which users immediately notice the important stuff” Garrett p.120

“Don’t make me think!” Krug

What will most users want to do with your site?

Make this the easiest option.

Page 5: Information Design

Google

Most people just want to search the Web but one click…

Page 6: Information Design

Google

….and our options expand enormously.

Page 7: Information Design

Home Page

Most customers go somewhere here.

Most customers go somewhere here.

Alternative locations for other requests.

Alternative locations for other requests.

There’s more information if you scroll down.

There’s more information if you scroll down.

Page 8: Information Design

Technical constraints

The technology used to display information on the web means that we are constrained to use specific techniques.

Checkboxes allow users to select options independently of one another.

Page 9: Information Design

Common objects

For inputting text.

Dropdowns are more compact than radio buttons and take up less space.

List boxes are also compact because they scroll.

Buttons are usually used to send the filled in form.

Page 10: Information Design

Within limits

“Design is the art of gradually applying constraints until only one solution remains.” —Unknown

By working with rather than against standard forms Oki-ni keep the continuity of their overall design and the interface seems to compliment their site.

Page 11: Information Design

Apple’s version

Page 12: Information Design

Case study

http://www.picturesonwalls.com

Page 13: Information Design

Navigation

In this context we need to be sure that navigation is designed for how users will use the site and we need to consider it in terms of our site diagram.

Global navigation

Page 14: Information Design

Local navigation

Page 15: Information Design

Navigation

Supplementary navigation.Shortcuts to related content, this allows users to change focus.

Page 16: Information Design

Navigation

Contextual navigation. Embedded in the content itself. Allow your users to decide

they need that information as they read the text. Wikipedia employs contextual navigation extremely well.

Page 17: Information Design

Information Design

How do our users think about information?

County Job Title Telephone Number Street Name and Number Name Postcode Organisation City Email

Page 18: Information Design

Information Design

How do our users think about information?

Name Job Title Organisation Street Name and Number City County Postcode Telephone Number Email

Page 19: Information Design

Information Design

Personal Information Name Job Title Organisation

Address Street Name and Number City County Postcode

Other Contact Telephone Number Email

Page 20: Information Design

Wayfinding

Successful wayfinding allows users to quickly ascertain.

Where they are

Where they can go

What choices to make to get closer to their objectives.

Page 21: Information Design

Wayfinding

Colours point the way.

Page 22: Information Design

Wireframe