Informatica Cloud Summer 2014

Ajay Gandhi, VP Cloud Product MarketingKrupa Natarajan, Director Cloud Product ManagementPratik Parekh, Director Cloud Product Management

www.informaticacloud.com @infacloud

Agenda• Informatica Cloud Overview

• What’s New in Cloud Summer 2014

• Real Time Cloud Application Integration

• Unified Batch and Real Time

• API Framework for iPaaS

• Pre-built VIPs

• New Transformations for Cloud Mapping Designer

• Q&A

Informatica Cloud: Broadest Portfolio

Data Integrationand Analytics

Moved to a “cloud-first” approach, integrating Salesforce Service Cloud and Veeva to SAP and Oracle eBusiness Suite.

Application Integration and

Process Automation

Processed orders in real-time. “Mashed up” invoice and shipping data in real-time workflows.

Sandbox Management

Ensured millions of customer records in Salesforce are privacy compliant with policy-based data masking.

Single View of a

Customer

Created a single, consistent view of all customer data for sales reps, increasing operational efficiency and maximizing selling time.

Data Hierarchy

Management

Improved sales rep visibility into customer data relationships. Enabled more effective upsell / cross sell.

Informatica Cloud: Most Complete iPaaSCustom

SolutionsOEM

Embedded Solutions

Design

Visual Tools for Technical Users

Self-service Wizardsfor Business Users

Data Platform Services

DataReplication

DataSync

ProcessAutomation

Test Data Mgmt

Data Quality

MDM

Integration Services

Real-time Bulk

Connectors and Connector SDK

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Hundreds of Connectors

Informatica Cloud Summer

2014

Delivering Key Innovations

• Real Time Cloud App Integration: 100% cloud based UI for easier design of cloud app integration, process automation and human workflows

• Unified Batch and Real Time Cloud Integration: Flexibly mix and match batch, real time and process automation tasks with shared metadata across workflows

• Vibe Integration Packages (VIPs): Business integration accelerators deliver pre-built business mappings such as Siebel to Salesforce and SAP to Salesforce VIPs

• Complete API Framework for iPaaS: API lifecycle support for connectivity to internal or public APIs

New

Real Time CloudApplication Integration

Real Time Cloud Application Integration

Key Features

• Service Orchestration

• Process Automation

• Screen Flow

• Mobile Process Apps

• Broad connectivity support for enterprise apps and any cloud app via REST and SOAP

Example Use Cases Request/Response: real time inventory lookup from back office

Opportunity-to-order process orchestration across multiple cloud and on-premise apps

Asynchronous app integration with legacy ESB middleware

Mobile mashup of multiple external and internal cloud services

New

• 100% Cloud, point-and-click UI for App owners

• Real time app integration workflows can include REST/SOAP services, data integration tasks and processes

• Design process flows that can run as web apps or mobile apps

Cloud Process Designer New

• Process, logs and performance monitoring accessible from Cloud console

• Local process server monitoring

Real Time Monitoring and Administration New

Unified Batch and Real Time

Unified Batch and Real Time

Key Features

• Optimized batch processing and optimized real time processing

• Different integration patterns unified in a single workflow

• Invoke any type of batch job from a real time process flow

Example Use Cases

Execute an online marketing campaign Route leads to Marketo in real time Upload daily batch of new leads into Salesforce for sales follow up

Upload daily batch of retail point-of-sale data into data warehouse Business analyst drills down into low performing stores Initiate real time request for new promotional pricing for targeted stores

What’s your use case?

New

Invoke Batch Jobs From Real Time Workflows New

DemonstrationUnified Batch and Real Time

API Framework for iPaaS

API Framework for iPaaS

API Framework Enables

• API Definition, Creation, and Consumption

• Unlocking internal services as externally consumable APIs

Key Use Cases

• Unlocking internal services as externally consumable APIs

• Leveraging internal and external cloud APIs to build new services and processes

• Creating API-based services for building modern apps (Web and Mobile)

New

External Cloud Services

Defining API Operations

Specifying API Inputs

API Definition

API Definition

Specifying API Outputs

API Definition

Binding the API to External Service

API Creation

Creation of new APIs e.g. CreateOrder

API Consumption

Consuming defined APIs

within process and services

API Consumption-Service Orchestration

Pre-Built VIPs

Application User ProductivityWizards and Pre-built Integrations

Simple wizard to build any integration workflowStart with pre-built parameterized template to configureEnter parameter values such as filter conditions, custom fields etc. End result is a custom integration workflow built by app user

Vibe Integration Packages (VIP’s)

VIPs=Pre-built parameterized integration workflowsBuilt by developers for app users and other developers/partnersApp users configure VIPs using wizards to build custom integrationsVIPs work with Cloud and PowerCenter (on-premises tooling)VIPs can be distributed via Informatica MarketplaceVIPs are easily embedded into 3rd-party apps via APIs

Pre-built VIPsSiebel to Salesforce Data Migration Example

Integration Natively Built Into Salesforce

Point-and-Click Multiple Integrations in Parallel

Pre-Built Mappings for Siebel-SFDC Object Fields

New Transformations for Cloud Mapping Designer

Advanced Integrations for DW and BI

Aggregator

• Simple and powerful way to rollup and summarize data across records

• Aggregate data across multiple cloud applications for data warehousing and dashboarding

33

Normalizer

• Use to transpose data from columns into rows

• Pivot data for summarization and data visualization

New

Reusable Hybrid Mapplets

Re-use exiting PowerCenter mapplets in the Cloud

Wrap mapplets with Cloud mappings to drive business user inputs through wizards

Chain multiple mapplets in single mapping

New

Q & A

www.informaticacloud.com@infacloud

Ajay GandhiProduct Marketing

Krupa NatarajanProduct Management

Pratik ParekhProduct Management