http://www.informaticacloud.com/spring2013

Introducing Informatica Cloud Spring 2013

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Informatica Cloud Update

Winter Release (November)

CLOUD MDM UX Revamp

Enhanced Lookups

Define Custom Parameters

Salesforce Bulk Reader

InformaticaMarketplace

Thank You!

www.InformaticaCloud.com

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• New Apps• Cloud Process Design• Cloud Data Masking

• Updated Apps:• DQ and Cloud MDM Updates

• Enterprise Integration Updates

• Platform• Connectors• Templates• Marketplace

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Welcome to the Active Endpoints Team!

http://www.informaticacloud.com/products/cloud-extend.html

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Introducing Informatica Cloud ExtendAvailable today!

• A Customization Tool for Business Users• Do it yourself; no coding required• Create mobile or desktop wizards• Work with standard and custom objects

• Why?• Improves end user efficiency and productivity• Produces consistent and repeatable process• Guide users through questions, actions and automated work

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What Problems Are We Solving?

Data-Centric Applications

• Users struggle to remember best practices or training

• Inconsistent data and process; low user adoption

• Requires IT or consulting and custom code

Process-Centric Applications

• Users guided through a questions, actions and automated work

• Consistent data and processes; higher user adoption

• DIY; no custom APEX code; no consulting

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3

7

5

8

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4

63 75 62 4

81

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Primary Cloud Extend Use Cases

Sales and Sales Operations

Salesforce Administration

Customer Support

Marketing

• Meeting planning• Post meeting follow up• Account review• Opportunity to order

• Case creation• Account updates• Troubleshooting • Customer provisioning

• User provisioning• Task assignment

• Lead capture• Lead nurturing• Event creation• Campaign management

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And One More…

force.comAutomating and integrating custom applications

Real Estate – Appraisals and ‘comps’

Energy and Utilities – Utility subscriptions

Telecommunications – Account provisioning

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DEMONSTRATIONInformatica Cloud Extend

Clive Bearman, Informatica Cloud Product Marketing

http://www.informaticacloud.com/products/cloud-extend.html

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Informatica Cloud Extend Next Steps

• Contact your account manager to set up an overview

• Check it out on the AppExchange

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• New Apps• Cloud Process Design• Cloud Data Masking

• Updated Apps:• DQ and Cloud MDM Updates

• Enterprise Integration Updates

• Platform• Connectors• Templates• Marketplace

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Introducing Cloud Data Masking

• Our first Information Lifecycle Management (ILM) app in the cloud

• Pre-release in April

• General Availability targeted for May

http://www.informaticacloud.com/products/data-masking.html

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Why Cloud Data Masking?

• Security is always #1 barrier to cloud adoption

• People focus on production data, but…

• Test Data is where most of the risk is today!• Sensitive data is exposed during development• Takes too long to create a full copy

A data breach costs an organization on

average $5.5M

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How do customers do it today?

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The cost of no solution?

“Many customers wait days for IT to change the sensitive or confidential data, delaying releases. For example, I was at customer last week where the customer was waiting 5 days for IT to mask

the sensitive data.“

– Dave Cheung, Cloud Sherpas

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Primary Use Cases:

• Reduce testing costs

• Reduce development costs

• Mitigate risk for exposed data

Next Steps:

1) Take the survey

2) Register for the pre-release

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• New Apps• Cloud Process Design• Cloud Data Masking

• Updated Apps:• DQ and Cloud MDM Updates

• Enterprise Integration Updates

• Platform• Connectors• Templates• Marketplace

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What’s New in SpringData Quality / MDM

• Contact Validation Service• New features, new

certifications

• Cloud MDM• New Salesforce

multi-org features

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• New Apps• Cloud Process Design• Cloud Data Masking

• Updated Apps:• DQ and Cloud MDM Updates

• Enterprise Integration Updates

• Platform• Connectors• Templates• Marketplace

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What’s New in SpringIntegration

• Security and Administration• Hybrid security option (store credentials on the Agent)• Org-level blackout • 15+ customer requests (CRs) and Ideas posts

https://community.informatica.com/community/products/informatica_cloud?view=idea

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DEMONSTRATIONInformatica Cloud Integration

Krupa Natarajan, Informatica Cloud Product Management

https://community.informatica.com/docs/DOC-3106

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What’s New in SpringIntegration

New Connectors Get It Now Integration Templates

+30 TemplatesSome by partners

Many for DQ

www.informaticamarketplace.com

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Resources:

http://www.informaticacloud.com/spring2013

https://community.informatica.com/community/products/informatica_cloud

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See you in Vegas!

http://www.informaticaworld.com