The UK takes the lead, accountingfor 44% of the mobile ad market

Spain 2%

United Kingdom 44%

Germany 12%

France 7%

Other 14%

Finland 1%

Denmark 3%

Norway 3%

Sweden 4%

Netherlands 5%

Italy 6%

ADVERTISING MARKETIN WESTERN EUROPE

STATE OF THE MOBILE

78% growth in 2014

Mobile advertising spending growth in Western Europe

20

13

20

14

20

15

20

16

20

17

x 4.2

x 2.6

+ 78%

12.6%OF ALL DIGITAL AD SPENDING

IN WESTERN EUROPE WILL GO

TOWARD MOBILE INTERNET ADS

There is also a large gap between ad dollars spent and time spent

19.6%

share of digital ad spending

45%

share of online time spentUSA

Mobile ad spending share remains smallcompared to its share of online audience

6%

share of digital ad spending

31%

share of online audienceFRANCE

Mobile remains under-invested…also in the US

Sources: eMarketer, July & August 2013; Médiametrie, April 2013;SRI/PwC/UDECAM, July 2013

These figures were aggregated by Mobvious, the mobile ad network of Hi-Media Groupwww.hi-media.com/regie