classement brandz top 100 2017 en infographie
TRANSCRIPT
TOP 100 54321 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
2930
3132
3334
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3940
4142
434
445
4647
48
4950515253545556575859606162636465 66676869707172737475767778
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9798
9910
0
BeerBaby Care
Soft Drinks
TOP 3 BRAND CONTRIBUTIONAguila, a Colombian beer brand, Coca-Cola, and Pampers led in Brand Contribution.BrandZ™ metric for the strength of brand alone without any other factors.
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CATEGORY VALUE CHANGESTOP 10 MOST VALUABLE GLOBAL BRANDS14 Categories: 9 , 2 , 3$ = Total Category Value
$ = Brand Value% = Brand Value Change 2017 vs. 2016
TOP 10 BUSINESS-TO-BUSINESS % = Brand Value Change 2017 vs. 2016 $ = Brand Value
GoogleTechnology
$245.6 Billion
+7%
AppleTechnology
$234.7 Billion
+3%
MicrosoftTechnology
$143.2 Billion
+18%
AmazonRetail
$139.3 Billion
+41%
FacebookTechnology
$129.8 Billion
+27%
AT&TTelecom Providers
$115.1 Billion
+7%
VISAPayments
$111.0 Billion
+10%
TencentTechnology
$108.3 Billion
+27%
IBMTechnology$102.1 Billion
+18%
McDonald’sFast Food
$97.7 Billion
+10%
$143.2billion
$102.1billion
$58.4billion
$58.3billion
$50.2billion
$45.2billion
$27.3billion
$21.9billion
Technology
Microsoft Accenture
$21.4billion
$20.5billion
Oracle
TechnologyRegional
BanksLogistics Conglomerate Technology Technology Technology
Technology $41.8 Bil.
#23
Technology $12.1 Bil.
#92
Telecom Providers
# Rank in the Global Top 100$ = Brand Value$11.8 Bil.
#96
Technology $12.0 Bil.
#93Technology $14.0 Bil.
#76Technology $12.2 Bil.
#90Technology $16.8 Bil.
#65
SNAPCHAT
NEWCOMERS
$120.7 BillionTotal Value of all
Newcomer Brands
NORTH AMERICATOP 10
$1.4 trillion+12% CONTINENTAL EUROPE
TOP 10
$274.4 billion+4%
ASIATOP 10
$391.1 billion +9%
Technology
$108.3billion
+27%Oil & Gas
$4.9billion
+29%Fast Food
$6.3billion
+29%Technology
$12.1billion
+30%Cars
$5.9billion
+32%Beer
$4.4billion
+34%Fast Food
$5.1billion
+39%Retail
$139.3billion
+41%Alcohol
+48%$16.9billion
Apparel
+58%$8.3
billion
% = Brand Value Change 2017 vs. 2016 $ = Brand Value
TOP 10 RISERS
Source: Kantar Millward Brown / BrandZ™
The BrandZ™ Strong Brands Portfolio is a subset of the BrandZ™ Top 100 Most Valuable Global Brands.
20072017
BrandZ™ Portfolio outperforms
the S&P 500 Index and the
MSCI World Index
Value of the BrandZ™
Top 100 Most Valuable
Global Brands 2017
+8%
BrandZ™
124.9%
S&P500 82.1%
MSCI
34.9%
$3.6 trillion
12-Year Value Growth
of the BrandZ™ Top
100 Most Valuable
Global Brands 2017
+152%
www.brandz.com
Insurance$81.0 billion
-1%
Soft Drinks$155.2 billion
0%
Cars$139.2 billion
0%
Lorem ipsum
Regional Banks
$227.5 billion
+2%
Global Banks
$106.6 billion
Personal Care
$115.5 billion
+1%
Apparel$106.0 billion
-7%
Beer$80.0 billion
+5%
Telecom Providers
$448.2 billion
+6%
Luxury$104.0 billion
+4%
Oil & Gas$96.7 billion
+5%
Fast Food$213.7 billion
+7%
Technology$1.2 trillion
+13% Retail$428.8 billion
+14%
-1%Download the full report at www.brandz.com