76%Of B2B marketers rate direct mail as

very effective

40%

50%

of consumers say that they have tried a new business after

receiving direct mail

76%

65%

10-30X’s

54%

9 10

67%

384 K

Number of mail pieces processed in 2011

554 MILLIONAverage number of mail pieces processed daily

Average number of mail pieces processed each minute

Of respondents feel that mail is more personal than the internet

Of households skim mail ads sent to their

home

73%Of consumers prefer mail for new product advertisements and info

167.9 BILLON

OUT OF

In Americans spent $170 billion on “direct marketing” in 2013.

170 BILLION

of mailed postcards are read by recipients

of people who receive direct mail

have made a purchase

of people say they pay more attention to direct mail

than any other media

an investment of $1 in direct marketing ad expenditures is predicted to return, $12.18 in incremental revenue

American consumers have stated that they prefer direct mail to other advertising and marketing methods.

$1218$1

RATE OF RETURN

75% of consumers are saying that they are examining mail more closely in the recent months to search for coupons & discounts

3 4OUT OF

People open direct mail sent to their home

Direct mail has a response rate of up to

that of email

of permission-based emails are never delivered

22%