content marketing statistics 2014: 4 significant facts [infographic]
DESCRIPTION
Four significant facts uncovered by our third annual industry study, 2014 Content Marketing Tactics Planner.TRANSCRIPT
content marketing tactics planner
of marketersare planning onincreasing theirinvestment in
content marketing.
71%
FUTURE: 3 Main areas of focus for 2014 People Content MixTechnology
TECHNOLOGY: Use what?
56%of marketers use content marketing specific technology to manage their workflow and distribution.
MS Office
Other Content Marketing
Software
PEOPLE: Who’s responsible?
43%of marketing organizations have an executive leading content.
CONTENT: What’s the right mix?
Marketing Tools
Curated
65%
25%
Created
Syndicated
Best-in-Class Marketers:Strive to create the right mixof content for their programs.
10%
Curata’s 2014 Content Marketing Tactics PlannerCreated by Curata, Inc. No permission required to repost.
Please provide attribution to curata.com