Sources:

1. “Acceptable Ads Manifesto.” Acceptable Ads Manifesto. Eyeo GmbH, 2 Apr. 2014. Web. 29 Jan. 2016. <https://acceptableads.org/>.

2. Campbell, Cecilia. “What Is Ad Blocking and What Does It Mean for Publishers?” World Association of Newspapers and News Publishers. World Association of Newspapers and News Publishers, 29 Sept. 2015. Web. 29 Jan. 2016. <http://www.wan-ifra.org/articles/2015/09/29/what-is-ad-blocking-and-what-does-it-mean-for-publishers>.

3. Johnson, Lauren, and Christopher Heine. “We Brought Together the Major Players in the Ad Blocker War, and Here's What They Told Each Other.” AdWeek. AdWeek, 25 Oct. 2015. Web. 25 Jan. 2016. <http://www.adweek.com/news/advertising-branding/heres-what-happens-when-ad-blockers-publishers-and-agencies-get-together-talk-about-you-know-what-1677>.

4. Kulp, Patrick. “Ad-blockers Are Terrifying Companies and Publishers, but There's No Holding Them Back.” Mashable. Mashable, Inc., 31 Aug. 2015. Web. 27 Jan. 2016. <http://mashable.com/2015/08/31/ad-block/#hz1um17dxkqF>.

5. Peterson, Tim, and Courtney Fishman. “Ad Blocking Is a Growing Problem. What's the Fix?” Advertising Age Media RSS. Crain Communications, Inc., 19 June 2015. Web. 29 Jan. 2016. <http://adage.com/article/media/publishers-weigh-ways-fight-ad-blocking/299116/>.

6. Phillips, Adam. “How to Be a Better Marketer in the Era of Ad-Blocking Technology.” MarketingProfs. MarketingProfs LLC, 11 Nov. 2015. Web. 09 Feb. 2016. <http://www.marketingprofs.com/articles/2015/28853/how-to-be-a-better-marketer-in-the-era-of-ad-blocking-technology>.

7. Shields, Mike. “Publishers Worry That Native Ads Are Vulnerable to Ad Blocking.” WSJ. Dow Jones & Company, Inc., 5 Oct. 2015. Web. 25 Jan. 2016. <http://www.wsj.com/articles/publishers-worry-that-native-ads-are-vulnerable-to-ad-blocking-1444039200>.

8. The Cost of Ad Blocking: PageFair and Adobe 2015 Ad Blocking Report. Rep. PageFair Limited, 26 Aug. 2015. Web. 28 Jan. 2016. <http://downloads.pagefair.com/reports/2015_report-the_cost_of_ad_blocking.pdf>.

9. Wong, Brian. “How Marketers Can Survive in the War on Mobile Ad Blocking.” Blog.kissmetrics.com. Kissmetrics, n.d. Web. 09 Feb. 2016. <https://blog.kissmetrics.com/war-on-mobile-ad-blocking/>.

Infographic created by www.4imprint.com, based on the Ad Blocking Blue Paper. Download Blue Paper at:info.4imprint.com/blue-paper/ad-blocking

You may reproduce and distribute this infographic in its entirety. You may not create derivative works. (Licensed under the Creative Commons: http://creativecommons.org/licenses/by-nd/3.0/)

www.4imprint.com

Improve the user experience and you may end up with ringside seats to your

consumers’ browsing events.

Gain a deeper understanding of solving for ad blockers

Creative

Successful at building brands

Effective at gaining followers

CHAMPION THE MATCH WITH A ONE-TWO PUNCH

Ads must be:

The winner is ... Improved UX plus creativity!

• Deal directly with advertisers (instead of third-parties)

Cut outthe middle man

• Mimic the site’s look and feel• Create content that’s relevant to the site• Thoughtfully develop ads for each unique website

Utilizenative

advertising

• Acceptable Ads are not annoying• Acceptable Ads do not disrupt or distort the page content we're trying to read• Acceptable Ads are transparent with us about being an ad• Acceptable Ads are effective without shouting at us• Acceptable Ads are appropriate to the site that we are on

• Provide price discounts, product information or other items of value consumers can’t get elsewhere• Use purchase histories to personalize content• Ensure your ad is relevant to the site and geographic location of the user

Delivervalue

Rules ofthe Gym from Adblock Plus®

DON’T THROW IN THE TOWEL YETImprove the user experience to stay in the ring

Follow the link for more reasons ads get blocked

Ad revenue LOST due to ad blockers

is predicted to reach $41.4 billion in 2016

Jun 2015

198 MILLION

Jan 2014

121 MILLION

60%Ad-blocker use rose

18 monthsin

DIGITALADVERTISING

ADBLOCKING

vs.

IS DIGITAL ADVERTISING ON THE ROPES?

Understanding Ad Blockers A GUIDE TO HELP DIGITAL ADVERTISING ROLL WITH THE PUNCHES

Perceived value of ads

Irrelevant

Low quality

Security risks

Fear of being infected with malware

Concerns over personal data misuse

Poor user experience (UX)

Screen clutter

Slows page load times

Intrusive

Covers up desired content

Too many ads

WHY CONSUMERS ARE BLOCKING

Learn more on thriving in spite of ad blockers