data visualization blue paper by promotional products retailer 4imprint
TRANSCRIPT
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7/28/2019 Data Visualization Blue Paper by promotional products retailer 4imprint
1/148laprl`t.cga
Hjtj Ulsujk lzjt lg`
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7/28/2019 Data Visualization Blue Paper by promotional products retailer 4imprint
2/14 6>:3 8laprl`t+ L`c. Jkk rlmbts rosorvoh
Hjtj Ulsujk lzjt lg`4 Xbo sc lo`coj`h jrtge
hlscgvor l`m pjttor`s j`h tro`hs l` hjtj
L` Dj`ujry :
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7/28/2019 Data Visualization Blue Paper by promotional products retailer 4imprint
3/14 6>:3 8laprl`t+ L`c. Jkk rlmbts rosorvoh
Hjtj vlsujklzjtlg` bjs tbo pgto`tljk tg fo j pgworeuk stgrytokkor. Boros wby4
Egr tbo buaj` frjl`+ vlsujk porcoptlg` ls ejst j`h oeelclo`t. Cgm`ltlvo eu`ctlg`
ls skgwor j`h koss oeelclo`t.6 Js hjtj vlsujklzjtlg` oxport Stopbo` Eow oxpkjl`s+
Xrjhltlg`jk hjtj so`so!ajil`m j`h proso`tjtlg` aotbghs roqulro cg`sclgus
tbl`il`m egr jkagst jkk ge tbo wgri. Hjtj vlsujklzjtlg` sblets tbo fjkj`co tgwjrh
mrojtor uso ge vlsujk porcoptlg`+ tjil`m jhvj`tjmo ge gur pgworeuk oyos
wbo`ovor pgsslfko.3
Xbls Fkuo ^jpor wlkk hoaystley sgao ge tbo aohlj fuzzwgrhs rokjtoh tg hjtj
vlsujklzjtlg`+ hokvo l`tg j vjrloty ge egras ge hjtj vlsujklzjtlg`+ oxjal`o fost
prjctlcos j`h geeor j eow wjr`l`ms. Le g`o ge tbo purpgsos ge hjtj vlsujklzjtlg` ls
tg rovojk provlgusky u`i`gw` l`egrajtlg`+ tbo` kots stjrt pookl`m fjci tbo kjyors.
Xbo fuzzHjtj ls tbo `ow glk+ focjao g`o ge tbo agst get!
ropojtoh cklcbs l` 6>:6. Fut tbo j`jkgmy bjs foo` jrgu`hegr j eow yojrs. L` 6>>5+ Alcbjok ^jkaor+ oxocutlvo vlco
proslho`t egr tbo Jssgcljtlg` ge @jtlg`jk Jhvortlsors+
cgapjroh hjtj tg cruho+ sjyl`m+ Lts vjkujfko+ fut le
u`roel`oh lt cj``gt rojkky fo usoh. Lt bjs tg fo cbj`moh
l`tg mjs+ pkjstlc+ cboalcjks+ otc. tg crojto j vjkujfko o`tlty
tbjt hrlvos prgeltjfko jctlvlty9 sg aust hjtj fo frgio`
hgw`+ j`jkyzoh egr lt tg bjvo vjkuo. Xbo lssuo ls bgw hg
wo ajriotors hojk wltb tbo ajsslvo jagu`ts ge hjtj
tbjt jro jvjlkjfko tg us7 Bgw cj` wo cbj`mo tbls cruhol`tg j vjkujfko cgaaghltytbo l`slmbt wo `ooh tg ajio
jctlg`jfko hoclslg`s78
G`o ge tbo j`swors tg ^jkaors quostlg` ls hjtj vlsujklzjtlg`. Fut elrst+ kots
cg`slhor sgao rokjtoh fuzzwgrhs4 flm hjtj+ hjtj al`l`m j`h l`egmrjpblcs.
Flm hjtj4 L`egrajtlg` tocb`gkgmy rosojrcb cgapj`y Mjrt`or hoscrlfos flm hjtj
js blmb!vgkuao+ blmb!vokgclty+ j`h'gr blmb!vjrloty l`egrajtlg` jssots tbjt roqulro
`ow egras ge prgcossl`m tg o`jfko o`bj`coh hoclslg` ajil`m+ l`slmbt hlscgvoryj`h prgcoss gptlalzjtlg`.?
6 Eow+ Stopbo`. Hjtj Ulsujklzjtlg` gr Buaj` ^orcoptlg`. Xbo O`cyckgpohlj g Buaj`!Cgaputor L`torjctlg +6`h Oh. Sgomjjrh+ Ajhs j hHja+ Vliio Erlls "ohs.,. Jjrbus+ Ho`ajri4 Xbo L`torjctlg` Hoslm` Egu`hjtlg`+6>:3. bttp4''www.l`torjctlg`!hoslm`.grm'o`cyckgpohlj'hjtjWvlsujklzjtlg`WgrWbuaj`Wporcoptlg`.btak
3 Lflh.8 ^jkaor+ Alcbjok. Hjtj Ls tbo @ow Glk. ]of kgm pgst. J@J Ajriotl`m Ajostrgs. Jssgcljtlg` g @jtlg`jkJhvortlsors+ 3 @gv. 6>>5. ]of. :6 Eof. 6>:3. ;bttp4''j`j.fkgms.cga'ajostrgs'6>>5'::'hjtjWlsWtboW`ow.btak0 .
? Ajtzor+ Alcbjok. ]bjt Oxjctky Ls Flm Hjtj7 Fusl`oss L``gvjtlg` rga SJ^. SJ^ JM+ :8 Hoc. 6>:6. ]of. :3 Eof.6>:3. ;bttp4''fkgms.sjp.cga'l``gvjtlg`'flm!hjtj'wbjt!oxjctky!ls!flm!hjtj!>66
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7/28/2019 Data Visualization Blue Paper by promotional products retailer 4imprint
4/14 6>:3 8laprl`t+ L`c. Jkk rlmbts rosorvoh
]boro hgos tbls hjtj cgao erga7 Jccgrhl`m tg LFA+ porco`t ge tbo hjtj l`
tbo wgrkh tghjy bjs foo` crojtoh l` tbo kjst twg yojrs+ erga sgurcos l`ckuhl`m
sgcljk aohlj sltos+ hlmltjk plcturos j`h vlhogs+ purcbjso trj`sjctlg` rocgrhs j`h
cokk pbg`o M^S slm`jks.5 J`h lts mgl`m tg ioop cgal`m. @otwgril`m tocb`gkgmy
elra Clscg prohlcts tbjt mkgfjk agflko hjtj trjeelc wlkk mrgw :3!egkh erga 6>:6
tg 6>:=+ rojcbl`m ::.6 oxjfytos por ag`tb= "g`o Oxjfyto ls oqujk tg g`o trlkklg`
mlmjfytos,. LX dgur`jklst Alcbjok Ajtzor wrltos tbjt wblko flm hjtj cortjl`ky
proso`ts j prgfkoa l` toras ge stgrjmo j`h j`jkysls+ tbo jctujk prgfkoa+
jccgrhl`m tg Mjrt`or+ klos l` spgttl`m aoj`l`meuk pjttor`s wltbl` tbo hjtj tbjt
cj` bokp cgapj`los ajio fottor hoclslg`s.2
Hjtj al`l`m4 G`o jpprgjcb tg bjr`oss flm hjtj ls hjtj al`l`m+ tbo prgcoss ge
sojrcbl`m tbrgumb kjrmo jagu`ts ge hjtj tg u`cgvor blhho` pjttor`s gr tro`hs.
Sgetwjro hovokgpao`t elra Jkflg` Vosojrcb Kth. oxpkjl`s tbjt cgaputor!jsslstoh
hjtj al`l`m cj` bokp cgapj`los el`h prgeltjfko rokjtlg`sblps tbjt woro `gt
ovo` suspoctoh tg oxlst+ gr tbjt wgukh tjio tgg kg`m tg el`h fy aj`ujk aoj`s.
Hjtj al`l`m j`h hjtj vlsujklzjtlg`
jro sopjrjto hlsclpkl`os+ fut hjtj
vlsujklzjtlg` ls sgaotlaos roeorroh
tg js vlsujk hjtj al`l`m.
5 ]bjt Ls Flm Hjtj7 LFA. LFA+ `.h. ]of. :3 Eof. 6>:3. ;bttp4''www!>:.lfa.cga'sgtwjro'hjtj'flmhjtj'0 .= Ulsujk @otwgril`m L`hox "U@L,. Clscg. Clscg+ `.h. ]of. :3 Eof. 6>:3. ;bttp4''www.clscg.cga'o`'_S'`otsgk'
`s26='`otwgril`mWsgkutlg`sWsufWsgkutlg`.btak0 .2 Ajtzor+ Alcbjok. ]bjt Oxjctky Ls Flm Hjtj7 Fusl`oss L``gvjtlg` rga SJ^. SJ^ JM+ :8 Hoc. 6>:6. ]of. :3 Eof.6>:3. ;bttp4''fkgms.sjp.cga'l``gvjtlg`'flm!hjtj'wbjt!oxjctky!ls!flm!hjtj!>66:3. ;bttp4''www.jkflg`rosojrcb.cga'hjtjWal`l`m'wby.pbp0 .
:> Lflh.
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7/28/2019 Data Visualization Blue Paper by promotional products retailer 4imprint
5/14 6>:3 8laprl`t+ L`c. Jkk rlmbts rosorvoh
L`egmrjpblc4 Xbo toras hjtj vlsujklzjtlg` j`h l`gmrjpblcjro geto` fj`hoh
tgmotbor+ fut tboro jro hlstl`ctlg`s fotwoo` tboso twg typos ge vlsujk tggks.
Fokgw ls j qulci s`jpsbgt oxjapko ge ojcb4
Hjtj Ulsujklzjtlg` L`egmrjpblc
Kjplorro+ Juhroo. Hjtj Ulsujklzjg` egr Ajrio`m.
Juhro Kjplorros Fkgm. @.p.+ 3> Dj`. 6>::. ]of. ::3.
Ajcmulro+ Ogmbj`. Eggh ]jsto4 Erga Ejra tg Egri
j`h Kj`hkk. C@@. Cjfko @ows @otwgri+ 6: Hoc.
6>:6. ]of. :< Eof. 6>:3.
L` mo`orjk+ j` l`egmrjpblc lkkustrjtos j sajkk jagu`t ge l`egrajtlg` gr j sl`mko
lhoj j`h tbo cg`ckuslg`s ge j` l`egmrjpblc jro i`gw` tg lts crojtgrs foegro
tbo l`egmrjpblc ls hoslm`oh. Fjslcjkky+ lt ls j mrjpblc tbjt cgaau`lcjtos i`gw`
l`egrajtlg` agro qulciky tbj` wgrhs jkg`o "js wo jkk i`gw+ j plcturo ls wgrtb
j tbgusj`h wgrhs,. L` cg`trjst+ hjtj vlsujklzjtlg` usujkky o`cgapjssos j kjrmor
sot ge l`egrajtlg` j`h tbo pjttor`s tbjt j vlsujklzjtlg` rovojks jro`t `ocossjrlky
i`gw` tg tbo crojtgrs ge j vlsujklzjtlg` foegro j mrjpblc ls hoslm`oh. Xbo
vlsujklzjtlg` ltsoke rovojks l`egrajtlg` tbjt wgukh bjvo foo` oxtroaoky tlao!
cg`sual`m gr lapgsslfko tg soo fy stuhyl`m `uafors g` j sprojhsboot.
Boros j` oxjapko tbjt lkkustrjtos tbo hleeoro`co fotwoo` j` l`egmrjpblc j`h
hjtj vlsujklzjtlg` j`h hoag`strjtos bgw fgtb cj` bokp mgvor`ao`t hoclslg`
ajiors+ fusl`ossos j`h cg`suaors tg ajio fottor!l`egraoh hoclslg`s4 L` Eofrujry
6>:3+ tbo Al``ojpgkls Stjr Xrlfu`o rj` j` jrtlcko jfgut tbo hj`mor ge rjhg`+
j cj`cor!cjusl`m mjs tbjt gccurs `jturjkky l` sglk j`h to`hs tg soop l`tg bgaos+
ospocljkky l` tbo _.S. Alhwost. Xbo jrtlcko wjs jccgapj`loh fy twg lkkustrjtlg`s4
j` l`egmrjpblc tbjt sbgwoh bgw rjhg` o`tors bgaos j`h j hjtj vlsujklzjtlg` ge
agro tbj` :>>+>>> rjhg` tosts poregraoh stjtowlho.::
Xbo l`egmrjpblc sbgwoh j cutjwjy lkkustrjtlg` ge j tbroo!kovok bguso j`h usoh
jrrgws j`h cjptlg`s tg bokp rojhors qulciky u`horstj`h wboro rjhg` cgaos erga
:: Scbrjho+ Frjh. Al``osgtj Ls Bgtfoh gr Vjhlgjctlvo Mjs Vjhg`. StjrXrlfu`o.cga. StjrXrlfu`o+ :> Eof. 6>:3.]of. :8 Eof. 6>:3. ;bttp4''www.stjrtrlfu`o.cga'kgcjk':??856:.btak0 .
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7/28/2019 Data Visualization Blue Paper by promotional products retailer 4imprint
6/14 6>:3 8laprl`t+ L`c. Jkk rlmbts rosorvoh
j`h bgw lt o`tors bgaos. Jkk ge tbo l`egrajtlg` lkkustrjtoh g` tbo l`egmrjpblc
wjs i`gw` tg tbo jrtlckos wrltors+ ohltgrs j`h mrjpblc jrtlsts foegro tbo mrjpblc
wjs prghucoh. Xbo l`egmrjpblc sorvoh js j aoj`s tg sbgw qulciky+ rjtbor tbj` tokk
skgwky+ bgw blmb rjhg` kovoks gccur l` bgaos.:6
Egr tbo hjtj vlsujklzjtlg`+ j ajp ge tbo stjto ge Al``osgtj wjs frgio` hgw`
fy zlp cgho. Tlp cgho jrojs woro cgkgr!cghoh jccgrhl`m tg kgw+ aohlua gr blmb
pgto`tljk egr u`sjeo rjhg` kovoks fjsoh g` tbo rosukts ge agro tbj` :>>+>>>
l`!bgao tosts cg`huctoh gvor j :3!yojr porlgh j`h cgkkoctoh fy tbo stjtos
hopjrtao`t ge bojktb. Xbo jrtlckos prghucors ajy `gt bjvo i`gw` wbjt+ le j`y+
pjttor` almbt oaormo erga ajppl`m tbo hjtj. Fut fy jppkyl`m tbo hjtj tg tbo
ajp j`h cgkgr!cghl`m tbo rosukts+ j pjttor` focjao laaohljtoky ckojr.
Xbo hjtj vlsujklzjtlg` sbgwoh tbjt sgao pgciots l` co`trjk j`h `grtbor`
Al``osgtj bjvo j kgw pgto`tljk egr u`sjeo rjhg` kovoks. Agst ge co`trjk j`h
`grtbor` Al``osgtj sbgwoh j aohlua pgto`tljk egr u`sjeo rjhg` kovoks. J vjst
swjtb ge sgutbor` j`h wostor` Al``osgtj sbgwoh j blmb pgto`tljk egr u`sjeo
rjhg` kovoks. Ulowors ge tbo okoctrg`lc vlsujklzjtlg` cgukh o`tor tbolr zlp cgho tg
bjvo tbo ajp zgga l` tg tbolr spoclelc mogmrjpblc jroj.:3
]ltb tbls pjttor` rovojkoh tbrgumb tbo vlsujklzjtlg`+
stjiobgkhors gw bjvo pgworeuk l`egrajtlg` upg`
wblcb tboy cj` jct. Egr oxjapko+ tbo stjto pufklc
bojktb hopjrtao`t ajy cbggso tg cg`co`trjto j pufklc
jwjro`oss cjapjlm` l` tbo romlg`s wboro tbo hj`mor
ls blmbost+ cg`sorvl`m tjxpjyor hgkkjrs fy tjrmotl`m tbo
jrojs wboro tbo `ooh ls mrojtost rjtbor tbj` fkj`iotl`m
tbo o`tlro stjto. Bgaogw`ors l` tbo jrojs wboro tbo
hj`mor ls blmb ajy fo agtlvjtoh tg bjvo tbolr bgaos
tostoh. Bjrhwjro j`h bgao stgros l` tbgso sjao
jrojs ajy uso tbo hjtj tg bokp pusb sjkos ge rjhg`
tostl`m ilts j`h cg`trjctgrs ajy fo agtlvjtoh tg jhh
rjhg` altlmjtlg` tg tbolr sorvlcos. G` tbo gtbor bj`h+
bgaogw`ors l` jrojs wboro tbo pgto`tljk hj`mor ls kgw
ajy uso tbo l`egrajtlg` tg bokp prgtoct tboasokvos
jmjl`st u`scrupukgus cg`trjctgrs pusbl`m altlmjtlg`
systoas g`tg pogpko wbg hg`t `ooh tboa.
:6 Mrua`oy+ Vjyag`h. Bgw L`vlslfko Vjhg` Mjs Cj` O`tor j Bguso. StjrXrlfu`o.cga. StjrXrlfu`o+ :> Eof.6>:3. ]of. :8 Eof. 6>:3. ;bttp4''www.stjrtrlfu`o.cga'`owsmrjpblcs':>2323:.btak0 .
:3 Scbjuk+ Iovl`. Al``osgtjs Vjhg` Tg`os. StjrXrlfu`o.cga. StjrXrlfu`o+ :> Eof. 6>:3. ]of. :8 Eof. 6>:3.;bttp4''www.stjrtrlfu`o.cga'kgcjk':6=>?::.btak0 .
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7/28/2019 Data Visualization Blue Paper by promotional products retailer 4imprint
7/14 6>:3 8laprl`t+ L`c. Jkk rlmbts rosorvoh
Egras ge hjtj v lsujk lzjt lg`]botbor ygu bjvo j ajsslvo jagu`t ge hjtj gr j rojsg`jfko jagu`t tbjt ygu
wj`t tg uso tg bokp rovojk u`i`gw` pjttor`s gr tro`hs+ j ioy tg mggh hjtj
vlsujklzjtlg` ls cbggsl`m tbo rlmbt egra ge cbjrt+ mrjpb gr ajp. Xbo mogmrjpblc
ajp ge Al``osgtj l` tbo Stjr Xrlfu`o oxjapko ls g`o egra ge j hjtj vlsujklzjtlg`
cbjrt. Boro jro gtbor oxjapkos4
Fjslc cbjrts4 Xbo trjhltlg`jk fjr mrjpbs+ plo cbjrts+ kl`o mrjpbs j`h Uo`` hljmrjas
tbjt wo jkk kojr`oh l` okoao`tjry scbggk.
Scjttor mrjpb gr scjttor pkgt4 J hljmrja tbjt pkgts vjkuos wltb twg vjrljfkos+ wltb
g`o vjrljfko roproso`toh g` j bgrlzg`tjk jxls j`h tbo gtbor roproso`toh g` j
vortlcjk jxls.
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7/28/2019 Data Visualization Blue Paper by promotional products retailer 4imprint
8/14 6>:3 8laprl`t+ L`c. Jkk rlmbts rosorvoh
Fuffko cbjrt4 J cbjrt tbjt jppklos `uaorlc vjkuo tg clrckos wbgso jrojs jro
prgpgrtlg`jk tg tbo vjkuos. J cgaag` vjrlj`t ge tbls ls tbo fuffko ajp+ wblcb
cbjrts prgpgrtlg`jkky slzoh clrckos g` j mogmrjpblc ajp.
Spjrikl`o cbjrt4 J sajkk kl`o cbjrt tbjt hlspkjys j mo`orjk tro`h l` aojsuroao`t.
Geto` kjcil`m j hoel`oh x! j`h y!jxls+ tboso cbjrts jro cgaag`ky soo` l` stgci
ajriot vlsujklzjtlg`s.
Xroo ajp4 J vlsujklzjtlg` ge blorjrcblcjk hjtj.
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7/28/2019 Data Visualization Blue Paper by promotional products retailer 4imprint
9/14 6>:3 8laprl`t+ L`c. Jkk rlmbts rosorvoh
Bojt ajp4 J mrjpblcjk roproso`tjtlg` ge hjtj vjkuos l` j cgkgr!cghoh
roctj`mukjr jrrjy.
^jrotg cbjrt4 J cbjrt tbjt cgafl`os fjrs j`h j kl`o mrjpb.
Xboso jro g`ky j eow ge tbo agst cgaag` egras. Vjkpb Ko`mkor j`h Ajrtl` D.
Oppkor ge tbo o!kojr`l`m cgurso Ulsujk!Kltorjcy.grm lho`tleloh :>> vlsujklzjtlg`
aotbghs+ mrgupl`m tboa l`tg slx mo`orjk cjtomgrlos4
:. Hjtj vlsujklzjtlg` "Oxjapkos l`ckuho plo cbjrts+ fjr cbjrts j`h kl`o cbjrts.,
6. L`egrajtlg` vlsujklzjtlg` "Oxjapkos l`ckuho tlaokl`os+ ekgw cbjrts j`h
Uo`` hljmrjas.,
3. Cg`copt vlsujklzjtlg` "Oxjapkos l`ckuho al`h ajps j`h sy`ormy ajps.,
8. Strjtomy vlsujklzjtlg` "Oxjapkos l`ckuho stjiobgkhor ajps+ s!cycko
hljmrjas j`h vjkuo cbjl`s.,
?. Aotjpbgr vlsujklzjtlg` "Oxjapkos l`ckuho stgry toapkjtos+ lcoforms
j`h eu``oks.,
5. Cgapgu`h vlsujklzjtlg` "Oxjapkos l`ckuho cjrtgg`s j`h
i`gwkohmo ajps.,:8
:8 Ko`mkor+ Vjkpb+ j`h Ajrtl` D. Oppkor. J ^orlghlc Xjfko g Ulsujklzjtlg` Aotbghs. Ulsujk!Kltorjcy.grm. Ulsujk!Kltorjcy.grm+ `.h. ]of. :8 Eof. 6>:3. ;bttp4''www.vlsujk!kltorjcy.grm'porlghlcWtjfko'porlghlcWtjfko.btak0 .
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7/28/2019 Data Visualization Blue Paper by promotional products retailer 4imprint
10/14 6>:3 8laprl`t+ L`c. Jkk rlmbts rosorvoh
L` jhhltlg` tg tbo cbjrts tboasokvos+ okoctrg`lc hjtj vlsujklzjtlg` geto` l`ckuhos
l`torjctlvo okoao`ts tbjt jhh agro l`egrajtlg` j`h hoptb tg tbo vlsujklzjtlg` le
tbo vlowor `oohs gr hoslros lt. Egr oxjapko+ Ko`mkor j`h Oppkor lkkustrjtoh tbolr
:>> lho`tleloh aotbghs js j porlghlc tjfko ge vlsujklzjtlg` aotbghs+ j`h l` tbo
okoctrg`lc vorslg` ge tbls tjfko+ j` oxjapko ge ojcb ge tbo :>> aotbghs pgps up
js tbo vlowor scrgkks gvor tbo tjfko. L` tbo Stjr Xrlfu`o oxjapko+ tbo gppgrtu`lty
tg o`tor j zlp cgho tg bjvo tbo ajp zgga l`tg j spoclelc romlg` ge tbo stjto ls
j`gtbor egra ge l`torjctlvo hjtj vlsujklzjtlg`.
Vgfort Igrsjrj+ jsslstj`t prgeossgr ge tbo Hopjrtao`t ge Cgaputor Sclo`co
wltb tbo _`lvorslty ge @grtb Cjrgkl`j jt Cbjrkgtto+ oxpkjl`s tbjt l`torjctlg` l`
vlsujklzjtlg` o`jfkos tbo ejst oxpkgrjtlg` j`h hlscgvory ge hjtj pjttor`s tbjt tbo
usor ajy `gt ovo` bjvo oxpoctoh. Lt ls jksg pgsslfko tg rohuco tbo jagu`t ge
hjtj sbgw` jt tbo sjao tlao+ prgvlhl`m ckojror vlsujklzjtlg`s+ wblko stlkk mlvl`m
tbo usor tbo gptlg` tg mot tbjt l`egrajtlg` g` hoaj`h jt j`y tlao+ bo sjys.:?
Xggktlps jro mrjpblcjk l`torejco okoao`ts tbjt jppojr wbo` j cursor bgvors
gvor j pjrtlcukjr spgt g` j vlsujklzjtlg`. Vokomjtl`m hotjlkoh l`egrajtlg`
l`tg tggktlps bokps prgvlho jhhltlg`jk l`egrajtlg` wblko ioopl`m j
cbjrt ckoj`. Xbo oxports jt Euslg`Cbjrts prgvlho tbls oxjapko ge bgtok
j`jkyzl`m hjtj rokjtoh tg rosorvjtlg` tro`hs4 Xbo bgtok oxporlo`cos j hlp
l` rosorvjtlg`s l` Soptoafor focjuso j `ow bgtok gpo`oh `ojrfy j`h tbo`
rosorvjtlg`s plci up jmjl` l` Gctgfor wbo` tbo bgtok geeors j hlscgu`t.
^uttl`m jkk ge tbls l`egrajtlg` g` j kl`o mrjpb ge rosorvjtlg`s fy ag`tb
wgukh ajio lt vory ckuttoroh. ^uttl`m tbo hotjlkoh l`egrajtlg` l` tggktlps
ls agro bokpeuk egr usors+ l` tbls cjso+ aj`jmoao`t. ]bo` j usor ls l`torostoh l`
mottl`m agro l`egrajtlg` jfgut j hjtj sot+ bo gr sbo cj` uso tbolr cursgr tg bgvor
gvor lt tg jccoss jhhltlg`jk l`egrajtlg`. Xbo cbjrt ls ckoj`+ yot lt prgvlhos jkk ge
tbo ocossjry l`egrajtlg`.:5
Gtbor cgaag` l`torjctlvo tggks l`ckuho frusbl`m j`h kl`il`m. Frusbl`m kots tbo
usor sokoct hjtj pgl`ts tg fo blmbklmbtoh l` g`o gr agro vlows ge tbo sjao hjtj+
Igrsjrj oxpkjl`s. ]bo` sovorjk vlows jro l`vgkvoh+ tbo ejct tbjt jkk ge tboa
blmbklmbt tbo sjao hjtj pgl`ts ls cgaag`ky roeorroh tg js kl`il`m "j`h tbo vlows
jro cjkkoh cggrhl`jtoh auktlpko vlows,.:=
:? Vgfort Igsjrj "6>:>,. Cgaao`tjry g`4 Eow+ Stopbo`. Hjtj Ulsujklzjtlg` gr Buaj` ^orcoptlg`. XboO`cyckgpohlj g Buaj`!Cgaputor L`torjctlg`+ 6`h Oh. Sgomjjrh+ Ajhs j`hHja+ Vliio Erlls "ohs.,. Jjrbus+Ho`ajri4 Xbo L`torjctlg` Hoslm` Egu`hjtlg`+ 6>:3. bttp4''www.l`torjctlg`!hoslm`.grm'o`cyckgpohlj'hjtjWvlsujklzjtlg`WgrWbuaj`Wporcoptlg`.btak
:5 5 Xlps tg L`crojso tbo _sjflklty g \gur Cbjrts. Euslg`Cbjrts. Euslg`Cbjrts+ `.h. ]of. :8 Eof. 6>:3. ;bttp4''www.uslg`cbjrts.cga'rosgurcos'cbjrtl`m!fost!prjctlcos'5!tlps!tg!l`crojso!tbo!usjflklty!g!ygur!cbjrts'0 .
:= Vgfort Igsjrj "6>:>,. Cgaao`tjry g`4 Eow+ Stopbo`. Hjtj Ulsujklzjtlg` gr Buaj` ^orcoptlg`. XboO`cyckgpohlj g Buaj`!Cgaputor L`torjctlg`+ 6`h Oh. Sgomjjrh+ Ajhs j`hHja+ Vliio Erlls "ohs.,. Jjrbus+Ho`ajri4 Xbo L`torjctlg` Hoslm` Egu`hjtlg`+ 6>:3. bttp4''www.l`torjctlg`!hoslm`.grm'o`cyckgpohlj'hjtjWvlsujklzjtlg`WgrWbuaj`Wporcoptlg`.btak
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7/28/2019 Data Visualization Blue Paper by promotional products retailer 4imprint
11/14 6>:3 8laprl`t+ L`c. Jkk rlmbts rosorvoh
Fost prjct lcosHjtj vlsujklzjtlg` ajy fo j` oaorml`m hlsclpkl`o+ fut sgklh vlsujklzjtlg`s roky
g` wokk!ostjfklsboh hoslm` prl`clpkos. Xbo Mostjkt prl`clpkos+ tbogrlos ge vlsujk
porcoptlg` hovokgpoh fy Moraj` psycbgkgmlsts l` tbo :s+ bokp tg oxpkjl` bgw
j`h wby buaj`s soo pjttor`s j`h tro`hs l` vlsujklzoh hjtj. Xboso prl`clpkos
l`ckuho slalkjrlty"wbo` gfdocts kggi slalkjr+ buaj`s porcolvo tboa tg fo j mrgup
gr pjttor`,+ cg`tl`ujtlg` "tbo buaj` oyo to`hs tg egkkgw j kl`o gr curvo erga g`ogfdoct tg j`gtbor, j`hprgxlalty"wbo` gfdocts jro pkjcoh ckgso tgmotbor+ buaj`s
porcolvo tboa js j mrgup,.
Hjtj vlsujklzjtlg` cg`suktj`t Dgrmo Cjagos jrmuos tbjt mggh hjtj vlsujklzjtlg`
eu`ctlg`s wltb j` u`horstj`hl`m ge bgw buaj` porcoptlg` wgris. Bo wrltos tbjt4
Buaj`s jro cg`stj`tky mrgupl`m gfdocts fjsoh g` cgkgr+
sbjpo+ hlroctlg`+ prgxlalty j`h ckgsuro'o`ckgsuro.
Buaj`s klio slapko+ ckgso+ saggtb+ syaaotrlcjk+ ojsy!tg!prgcoss sbjpos.
Le wo jro jwjro ge tboso kjws+ wo cj` tjio jhvj`tjmo ge
tboa tg hoslm` fottor cbjrts gr hjsbfgjrhs.
]o aust jksg fo jwjro ge tbolr `omjtlvo oeeoct. ]o sbgukh`t
egrco tbo rojhor tg soo mrgups tbjt jro`t rojkky tboro9 j
slapko sbjpo ls `gt `ocossjrlky tbo rlmbt sbjpo.:2
Mggh hjtj vlsujklzjtlg` mots fgtb tbo sclo`co j`h tbo jrt rlmbt. Xbo egkkgwl`m
stops jro jhjptoh erga j` jpprgjcb tg hjtj vlsujklzjtlg` fy usor l`torejcohovokgpor Vyj` Fokk ge Oeeoctlvo_L4
Stop :4 _`horstj`h tbo prgfkoa hgajl`. Jsi quostlg`s tg u`horstj`h wbjt
spoclelc prgfkoa `oohs tg fo oxpkgroh.
Stop 64 Mot sgu`h hjtj. Xbls l`ckuhos u`horstj`hl`m tbo aoj`l`m ge tbo hjtj+
o`surl`m tbjt lt ls js jccurjto js pgsslfko j`h bjvl`m j so`so ge bgw lt wjs
mjtboroh j`h wbjt orrgrs gr l`jhoqujclos ajy oxlst.
Stop 34 Sbgw tbo hjtj j`h sbgw cgapjrlsg`s. Cbggso tbo vlsujklzjtlg` aotbgh
tbjt wlkk fost sbgw rokjtlg`sblps wltbl` tbo hjtj.
Stop 84 L`cgrpgrjto vlsujk hoslm` prl`clpkos. Sgu`h hoslm` okoao`ts "kl`o+ egra+
sbjpo+ vjkuo+ cgkgr, j`h prl`clpkos wlkk ajio tro`hs ojsy tg soo.
:2 Cjagos+ Dgrmo. ^orcoptlg`4 Mostjkt Kjws. ]of kgm pgst. OxcokCbjrts.cga. Ulz]lso+ `.h. ]of. :8 Eof. 6>:3.;bttp4''www.oxcokcbjrts.cga'fkgm'hjtj!vlsujklzjtlg`!oxcok!usors'mostjkt!kjws'0 .
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7/28/2019 Data Visualization Blue Paper by promotional products retailer 4imprint
12/14 6>:3 8laprl`t+ L`c. Jkk rlmbts rosorvoh
Stop ?4 Frl`m l` agro hlao`slg`s wltb g`o gr agro ge tbo egkkgwl`m tocb`lquos4
Jhh sajkk auktlpkos. Xbuaf`jlk cbjrts ge rokjtoh hjtj bokp usors ajio qulci
slho!fy!slho cgapjrlsg`s.
Jhh kjyors. Jhhl`m oxtrj kovoks ge l`egrajtlg`+ wblko prosorvl`m tbo
blmb!kovok suaajry hjtj+ cj` ajio j mrjpblc agro ekoxlfko j`h usoeuk.
Jhh jxos gr cghl`m pjttor`s. Jhhl`m j` jhhltlg`jk vjrljfko gr cghl`m ge
l`egrajtlg` cj` bokp rovojk `ow l`egrajtlg`. Bgwovor+ fo cjroeuk gt tg
jhh tgg aucb ckuttor.
Cgafl`o aotjpbgrs. Jhh gtbor egras ge hjtj vlsujklzjtlg` tg sbgw
jhhltlg`jk cg``octlg`s.:
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7/28/2019 Data Visualization Blue Paper by promotional products retailer 4imprint
13/14 6>:3 8laprl`t+ L`c. Jkk rlmbts rosorvoh
gto` jlk tg jcblovo j fjkj`co fotwoo` gra j`h u`ctlg`+ crojtl`m
mgrmogus hjtj vlsujklzjtlg`s wblcb jlk tg sorvo tbolr ajl` purpgso
tg cgaau`lcjto l`grajtlg`.6:
Vosojrcbor j`h hjtj ohucjtgr Hj`j Mrleel` geeors tbo egkkgwl`m hjtj
vlsujklzjtlg` hg`ts4
:. Hg`t jssuao vlowors wlkk jutgajtlcjkky mot wbjtovor mrjpblc
ygu crojto. _`horstj`hl`m hgos`t bjppo` l` j vjcuualt ls tbo
rosojrcbors rospg`slflklty tg hlstlkk hjtj l` j wjy tbjt ajios ckoj`+
l`tultlvo so`so tg vlowors j`h tg prgvlho vlsujk tggks tbjt mulho tbo
juhlo`co tg l`slmbts gr cg`ckuslg`s.
6. Hg`t gvorstjto gr gvorslapkley tbo hjtj. Xbo cg`ckuslg`s tbjt vlowors
rojcb jro blmbky hopo`ho`t g` bgw spoclelc tbo hjtj sot ls.
3. Hg`t ajio vlowors kggi tgg kg`m j`h'gr tbl`i tgg bjrh l` grhor tg mot
tbo pgl`t. Xlao j`h jtto`tlg` jro klaltoh. ^ggrky hoslm`oh vlsujks rlsi
cg`eusl`m+ lrrltjtl`m gr jklo`jtl`m vlowors.66
J`h wblko wo jro g` tbo tgplc ge fjh hjtj vlsujklzjtlg`+ kots rotur` tg tbjt
uflqultgus plo cbjrt. L` j` Grjcko fkgm oxpkgrl`m wby hoslm`ors wgukh
cbggso j plo cbjrt js j vlsujklzjtlg` aotjpbgr+ Xg`y ]gkerja oxpkjl`s tbjt
plo cbjrts hg`t ko`h tboasokvos wokk tg buaj` porcoptlg` cjpjflkltlos.
Bo wrltos4
]bo` cgapjrl`m hjtj+ wblcb ls wbjt j plo cbjrt ls gr+ pogpko bjvo
j bjrh tlao duhml`m tbo j`mkos j`h jrojs g tbo auktlpko plo sklcos l`
grhor tg cjkcukjto bgw aucb flmmor g`o sklco ls tbj` tbo gtbors.
Cg`trgkkoh stuhlos sbgw tbjt pogpko wlkk gvorostlajto tbo porco`tjmo tbjt
j plo sklco jroj roproso`ts. Xbls ls focjuso wo bjvo trgufko cjkcukjtl`m tbo
jroj fjsoh g` tbo spjco fotwoo` tbo twg j`mkos tbjt hol`o tbo sklco.
]gkerjas proeoro`co egr hjtj typlcjkky jppkloh tg j plo cbjrt ls j sgrtoh
fjr cbjrt.63
]ltb tbjt l` al`h+ sjvo ygur plo egr ojtl`m+ j`h cbggso j vlsujklzjtlg` aotbgh
tbjt rovojks rokjtlg`sblps j`h cgaau`lcjtos pjttor`s j`h tro`hs l` j ckojr j`h
6: Erlohaj`+ Ultjky. Hjtj Ulsujklzjtlg` j h L`gmrjpblcs. Sajsbl`m Ajmjzl`o. Sajsbl`m Aohlj+ :8 Dj`. 6>>2.]of. :8 Eof. 6>:3. ;bttp4''www.sajsbl`majmjzl`o.cga'6>>2'>:':8'ag`hjy!l`splrjtlg`!hjtj!vlsujklzjtlg`!j`h!l`gmrjpblcs'0.
66 Mrle`+ Hj`j. Hjtj Ulsujklzjtlg` Kossg` 54 Xbo _ktlajto Klst g Hgs j`h Hg`ts. Vosojrcb Jccoss. VosojrcbJccoss+ := Gct. 6>:6. ]of. :8 Eof. 6>:3. ;bttp4''rosojrcbjccoss.cga'6>:6':>'hjtj!vlsujklzjtlg !kossg`!5!tbo!uktlajto!klst!g!hgs!j`h!hg`ts'0 .
63 ]gkrja+ Xg`y. ^lo Cbjrts Dust Hg`t ]gri ]bo` Cgapjrl`m Hjtj ! @uafor :> g Xgp :> Vojsg s tg @ovorOvor _so j ^lo Cbjrt "Xbo Hoslm`or Oxporlo`co,. ]of kgm pgst. Xbo Hoslm`or Oxporlo`co. Grjcko+ :> Ajy 6>:>.]of. :8 Eof. 6>:3. ;bttps4''fkgms.grjcko.cga'oxporlo`co'o`try'ploWcbjrtsWdustWhg`tWwgriWwbo`Wcgapjrl`mWhjtjW!W`uaforW:>WgWtgpW:>Wrojsg`sWtgW`ovorWovorWusoWjWplo0.
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7/28/2019 Data Visualization Blue Paper by promotional products retailer 4imprint
14/14
8laprl`t sorvos agro tbj` :>>+>>> fusl`ossos wltb l``gvjtlvo prgagtlg`jk ltoas tbrgumbgut tbo _`ltoh Stjtos+
Cj`jhj+ _`ltoh Il`mhga j`h Lrokj`h. Lts prghuct geeorl`ms l`ckuho mlvojwjys+ fusl`oss mlets+ porsg`jklzoh mlets+oafrglhoroh jppjrok+ prgagtlg`jk po`s+ trjvok aums+ tgto fjms+ wjtor fgttkos+ ^gst!lt @gtos+ custga cjko`hjrs+
j`h aj`y gtbor prgagtlg`jk ltoas. Egr jhhltlg`jk l`egrajtlg`+ kgm g` tg www.8laprl`t.cga.
jccurjto aj``or. _so fjslc hoslm` prl`clpkos fjsoh g` vlsujk porcoptlg`
tbogrlos j`h ajio lt l`torjctlvo tg ioop cbjrts slapko wblko prgvlhl`m
tbo ajxlaua jagu`t ge l`egrajtlg`. ]botbor ygu `ooh tg u`cgvor
sjkos pjttor`s+ rovojk tro`hs l` purcbjso cjtomgrlos gr custgalzo geeors
tg pjrtlcukjr sbgppors+ mggh hjtj vlsujklzjtlg` wlkk bokp tg prgvlho tbo
l`slmbts ygu `ooh j`h ygur custgaor wj`ts. \gu `ovor i`gw wbjt jctlg`s
lt ajy l`splro