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Analysis of the New Zealand Fitness
IndustryJune ‘09
By Cherelle FrueanPrestege Investments
Prepared for Bill and Shirley Armstrong
of Fit ‘ n’ Well Australia
THE CURRENT TRENDS
MyMy research has shown a fluctuating trend in the
current NZ Fitness Industry but this year shows promise for potential fitness centers.
MAIN COMPETITION
Originated in the 1980’s
Turns over $100 million per
year
Branched out to over 70
independent countries
PROFITABILITY Offering lower prices then main competitors could
increase your customer base
and overall increase
profitability.
GLOBALISATION Branching out
to New Zealand will begin the process of globalization for Fit ‘n’ Well.
RECOMMENDATIONS
Advertise Fit ‘n’ Well before it’s
opening. This will keep customers
curious.
To attract the younger demographic
, feature a New Zealand celebrity in a
Fit ‘ n’ Well promotion or advertiseme
nt.
To attract the older demographic (50 & over), provide a special
program to cater to their individual fitness capabilities.
Research prices of other fitness centers and advertise lower prices & better deals.
OVERALL My research has shown that
this year (2009) would be ideal for Fit ‘ n’ Well to
branch out into the New Zealand fitness industry.
REFERENCESThe images of this presentation were obtained from
the following websites:
http://media.photobucket.com/image/les+mills/anthill24/LMPanora.jpg?o=12
http://www.combattrolden.dk/Billeder/LesMills-lrg(L).jpg http://www.teagasc.ie/publications/2003/conferences/nationaltillage
/nationaltillage05fig01.gif http://www.lesmills.co.nz/gfi_photos/Les_mills_logo%C2%A0green1.jpg http://www.virtuscommunications.co.nz/img4/les_mills_2004_01.jpg http://www.bbc.co.uk/schools/gcsebitesize/business/images/profit.jpg http://imagecache01a.allposters.com/images/pic/PTGPOD/159466e-FB
~World-Globe-North-America-Posters.jpg http://www.alexandermobile.com/images/coming_soon_icon.png http://static.stuff.co.nz/1233108507/003/388003.jpg http://content.contentthatworks.com/images/
health_20081008_elderlydiet_banner.jpg http://farm3.static.flickr.com/2138/2333437120_9097392726.jpg http://upload.wikimedia.org/wikipedia/commons/thumb/5/56/
NewZealandPopulationDensity.png/300px-NewZealandPopulationDensity.png
http://www.southernxcleaning.com.au/Portals/0/images/Safety%20Photos/Green%20Tick.jpg