Influencing Employee Commute Behavior in the Silicon Valley

Region

Prepared by Joanna HuittMURP Candidate, 2013

SJSU

Major Goals Explore what a variety of organizations across

the Silicon Valley Region are doing to shift employee commute behavior

Determine which methods are most effective Provide a user friendly, useful guide that

demonstrates why this will be beneficial for employers

Create a tool kit for employers that are looking to implement measures to shift employee commute behavior

Project Overview

Policy & Commute Data Review

Employer Case Studies

Employee Commute Survey

Process

Review policy at city, state, & federal level to determine what is required and what is offered for employers

Review commute related benefits offered by regional agencies

Review census data to determine trends and commute behavior across the Silicon Valley Region

Policy & Commute Data Review

Perform 10 case studies of employers across the region - 2 from each county

Employers should exhibit varying characteristics with respect to size of organization, industry, proximity to transit, current engagement in commute shift behavior, type of worksite

Case studies will include an interview with the employee responsible for employee commute benefits

Employer Case Studies

A survey will be distributed to employees of the organizations profiled in the case studies

The survey will attempt to establish the policies that employees find preferable and most useful

The ultimate goal is to compare and contrast what is offered and to get a sense of what it would take to influence employee behavior

The survey will then potentially be opened up to commuters across the region with no preference to organization

Employee Commute Survey

Would this type of research be useful for you? What are your thoughts on the format? What would be useful for all of you as

transportation champions within your organization? What questions would you like to see directed to

employees? What would you be interested in learning from

other organizations? What kinds of things would be useful in a tool kit?

Feedback?