influence of culture in changing cellular service provider

8/9/2019 INFLUENCE OF CULTURE IN CHANGING CELLULAR SERVICE PROVIDER

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DISSERTATION REPORTON

INFLUENCE OF CULTURE IN

CHANGING CELLULAR

SERVICE PROVIDER

Submitted for the Partial Fulfillment of the Requirement for the Degree

of Master of Business Administration (M.B.A),

Rourkela

UNDER

Submitted By

MD NABEELREGD. NO.-

0706519040

MBA-V (2007-09)

Guided by,

Mrs. JYOTSNA RAI


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DECLARATION

I do hereby declare that the project entitled INFLUENCE OF CULTURE IN CHANGING

CELLULAR SERVICE PROVIDER submitted as a part of the requirement for the partial

fulfillment of MBA at IIPM-SOM, Kanshbahal, Rourkela is an original piece of work done by

me under the guidance ofMrs. Jyotsna Rai, Faculty, at IIPM SOM, kansbahal, Rourkela

has not been submitted for award of any degree elsewhere in part or full.

MD NABEEL

REG-NO, 0706519040


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CERTIFICATEOFTHE GUIDE

This is to certify that the work entitled INFLUENCE OF CULTURE IN CHANGING

CELLULAR SERVICE PROVIDER is a piece of DESSERTATION Report done by Md

Nabeel, student of MBA VI Trimester IIPM SCHOOL OF MANAGEMENT, Kansbahal ,

Rourkela bearing Reg. No 0706519040 under my guidance and supervision for partial

fulfillment of MBA curriculum of BIJU PATNAIK UNIVERSITY OF TECHNOLOGY,

Rourkela, Orissa.

Mrs. Jyotsna Rai

IIPM School of management

(Signature)


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ACKNOWLEDGEMENT

I am very grateful to Mrs. Jyotsna Rai for giving us this topic for undertaking a Dissertation

work. I would like to thank her for guidance and timely support which made the completion of

this project possible. Our institute has also helped a lot in the completion of this project by

giving me access to Internet and other required facilities. I would like to thank all the laboratory

members.

A work of this nature requires support from many other areas as well. I would like to

thank all those who helped us in the completion of this project. Without the support and

guidance of our family and friends this work would not have been possible. I would also like to

thank the respondents for their kind co-operation.

Md Nabeel

IIPM-SOM

KANSBAHAL


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1. OBJECTIVE OF THE STUDY:

The main objectives of the present study are as follows:-

To examine the factors influencing the users choice of cellular service provider.

To know the influence of demographic factor while switching over to new cellular

service providers.

To find out the problems faced by users of cellular service.

To identify the most favourable cellular service brand of consumer.

To provide various suggestions to consumer when they are switching over to new

cellular service.

SCOPE OF THE STUDY:

The study is confined to cultural influence on switching over one cellular service providers to

other with special reference to RELIANCE COMMUNICATION. ROURKELA in ORISSA,

INDIA. The study is an attempt to analyze the behaviour, attitude of cell phone users and what

problem they are facing and also what factors motivate them to switch over in new service

providers. From this we can know how culture effects while consumer switching over to new

cellular service providers. This information will help the cellular service providers to bring

attractive scheme in the market. The things that are confined in the minds of consumers while

they go for switching over to new cellular service providers can also be known from this report.


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INTRODUCTION


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2. INTRDUCTION

Now a days mobile mania prevails all over the world . Wherever we go in trains, trams,

buses and cars- we see people constantly busy with their mobile phones , either listening orcalling or simply timepassing.At present mobile services are of two types prepaid & postpaid.

The former one with the common and postpaid with corporate cells as the postpaid one is

lucrative.It serves the purpose in a better and a bigger way. The area is extensive and as such the

scheme is prospective.With the increasing numbers of services ,a stiff competition is inevitable.

So to attract more consumers, schemes offering special or extra facilities have to be

introduced.To capture the field it has become necessary to invent new scheme which is as

important as invent the service.

Mobile Industry in India

After the liberalization of the Indian Telecom Sector in 1994, the Indian cellular market witnessed

a surge in cellular services. By 2005, there were a total of 12 players in the market with the five

major players being Bharti Tele-Ventures Limited (Bharti), Bharat Sanchar Nigam Limited

(BSNL), Hutchinson-Essar limited (Hutch), Idea Cellular limited (Idea) and Reliance India Mobile

(RIM) .The Department of Telecommunications (DoT) was set up by the Government of India

(GoI) in the 1980s. Its function was to manage all telecommunication services within the country.

In 1986, the GoI sought to modernize the telecommunications facilities in the country, and

established Mahanagar Telephone Nigam Limited (MTNL) to look after services in Bombay and

New Delhi, and Videsh Sanchar Nigam Limited (VSNL) to handle overseas services. The rest of

the nation's services were to be run by the DoT. In 1994, India ranked sixth in the world in terms

of number of installed fixed lines. The GoI introduced the National Telecom Policy (NTP) in 1994

with a view to improving India's position in global telecommunications. The introduction of the

NTP led to a metamorphosis of the industry as it allowed the private sector to invest in

telecommunications. In the course of liberalization, licenses were granted for providing cellular

mobile service in the metro cities of Delhi, Mumbai, Kolkata, and Chennai India's mobile services

have moved quickly from a class service to a mass service. The continuously falling tariffs,

increased coverage and customized services have made mobiles affordable and


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indispensable to the common man. Cellular is also the fastest, most cost-effective, way to connect

rural India. 3G mobile will enhance coverage of low-cost voice telephony in rural and remote

areas. It will also be a valuable tool for undertaking key social initiatives such as e-education and

tele-medicine. To avoid overlaps, the NTP stated that not more than two cellular providers could

operate in a given telecom circle. In 1997, the Telecom Regulatory Authority of India (TRAI) was

established to regulate all telecommunication services. The NTP of 1999 further relaxed the norms

for cellular providers. Service providers were now free to provide all types of mobile services

including voice and non-voice messages and data services in their service area of operation India

has emerged as one of the fastest growing mobile markets of the world. Within ten years of the

introduction of mobile services in the country, the total mobile subscriber base crossed 80 million

in January 2006. When GSM mobile services were first introduced in 1995 the total tele-density of

the country was 0.8 per hundred persons, and all were mandated fixed lines, there were no

mobiles. In ten years since then, tele-density has grown exponentially to nearly 12 per hundred

persons. The contribution of mobile, especially GSM, to this performance has been significant. As

competition in the telecom arena intensified, service providers took new initiatives to woo

customers. Prominent among these were - celebrity endorsements, loyalty rewards, discount

coupons, business solutions and talk time schemes. The most important consumer segments in the

cellular industry were the youth segment and the business class segment. The youth segment was

the largest and fastest growing segment and was therefore targeted most heavily by cellular service

providers. The Mobile-Fixed crossover was achieved in October 2004, when the number of

mobiles exceeded that of fixed phones, demonstrating the powerful role being played by the

cellular industry in powering telecom growth in the country. The terrific growth of GSM led to

another milestone, the GSM / Fixed Crossover in April 2005. India is now among the nations

adding 4-5 million subscribers a month and over 80 per cent of all new subscribers continue to

choose GSM month after month.


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CULTURE


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3. DEFINITION OF CULTURE:

Culture is a powerful human tool for survival, but it is a fragile phenomenon. It is constantly

changing and easily lost because it exists only in our minds. Our written languages,

governments, buildings, and other man-made things are merely the products of culture. They are

not culture in themselves. The word culture comes from the Latin root colere (to inhabit, to

cultivate, or to honor). In general, it refers to human activity; different definitions of culture

reflect different theories for understanding, or criteria for valuing, human activity.

Anthropologists use the term to refer to the universal human capacity to classify experiences, and

to encode and communicate them symbolically. They regard this capacity as a defining feature of

the genus Homo. The accumulated habits, attitudes, and beliefs of a group of people that define

for them their general behavior and way of life; the total set of learned activities of a people. Thevalues, traditions, norms, customs, arts, history, folklore, and institutions that a group of people,

who are unified by race, ethnicity, language, nationality, or religion, share.

Elements of Culture:

Symbols: Anything that stands for something else.

Language: System of written and spoken symbols.

Values: Shared beliefs about good and bad.

Norms: Shared rules of conduct.

Culture and Sub-culture:

Culture refers to the set of values, ideas, and attitudes that are accepted by a homogenous group

of people and transmitted to the next generation

Definitions of values

Beliefs of a person or social group in which they have an emotional investment (either for or

against something); "he has very conservatives values.


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Definitions of Ideas

An idea is a specific thought or concept that arises in the mind of a person as a result of thinking.

The term arises in both popular and philosophical terminology. Good ideas may have a positive

impact on the organization if they can be substantiated or validated by data or input from others.

Bad ideas are those that have no ability to be implemented. Both good and bad ideas may help in

the process of determining the best course of action.

Definitions of Attitudes

People's biases, inclinations, or tendencies that influence their response to situations, activities,

people, or program goals.

Characteristics of Culture:

Although the definitions of culture presented earlier are excellent, they seek to characterize

culture in only a few words. It is evident that the concept is difficult to convey clearly in any

definition. Culture has the following characteristic:

Culture is Invented

Culture does not simply exist somewhere waiting to be discovered. People invent their culture.

This invention consist of three interdependent systems or elements

(1) an ideological system

(2) a technological system

(3) an organizational system

Culture is learned

Culture is not innate or instinctive, but is learned beginning early in life and is charged with a

good deal of emotion. The great strength of this culture stamp handed down from one generation

to another is such that at any early age, children are firmly imbued with there cultures way of

acting, thinking, filling. This obviously has important implication for the behaviour of

consumers, because this preconditions of that behaviour are molded by there culture for birth.


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Culture is Socially Shared

Culture is a group phenomenon, shared by human beings living in organized societies and kept

relatively uniform by social pressure. The group that is involved in this sharing may range from awhole society to a smaller unit such as a family.

Cultures are similar but different

All cultures exhibit certain similarities. For example, each of the following elements is found in

all societies: athletic sports, bodily adornment, a calendar, cooking, courtship, dancing,

education, family, gestures, Govt, housing, language, law, music, religious ritual, and numerous

other items. There is, however, great variation from society to society in the nature of each of

these elements, which may result in important consumer-behaviour differences around the world.

Culture is Gratifying and Persistent

Culture satisfies basic biological needs as well as learned needs. It consists of habits that will be

maintained and reinforced as long as those who practice them are gratified. Because of this

gratification, cultural elements are handed down from generation to generation. Thus, people are

comfortable doing things in the customary way.

Culture is Adaptive

In spite of our resistance to change, cultures are gradually and continuously changing. Somesocieties are quite static, with a very slow rate of change, while others are more dynamic, with

very rapid changes taking place.

Culture is Organized and Integrated

A culture hangs together; that is, its parts fit together. Although every culture has some

inconsistent elements, it tends to form a consistent and integrated whole.

Culture is Prescriptive

Culture involves ideal standards or patterns of behaviour so that members of society have acommon understanding of the right and proper way to think, feel, and act. Norms are societys

rules or guidelines specifying what behaviour are appropriate or inappropriate in given

situations.


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Measurement of Culture:

A wide range of measurement techniques are used in the study of culture. For example, the

projective test used by psychologists to study motivation and personality and the attitude

measurement techniques used by social psychologists and sociologists are relatively popular

tools in the study of culture. In addition, content analysis, consumer field work, and value

measurement instruments are three research approaches that are frequently used to examine

culture and to spot cultural trends. There are also several commercial services that track

emerging values and social trends for businesses and governmental agencies.

Content Analysis

Consumer Fieldwork

Value Measurement Survey Instruments

Content Analysis

Conclusions about a society, or specific aspects of a society, or a comparison of two or more

societies sometimes can be drawn from examining the content of particular messages. Content

analysis, as the name implies, focuses on the content of verbal written, and pictorial

communication (such as the copy and art composition of an ad).Content Analysis can be used as a relatively objectives means of determining what social and

cultural changes have occurred in a specific society or as a way of contrasting aspects of two

different societies.

Content Analysis is useful to both marketers and public policy makers interested in comparing

the advertising claims of competitors within a specific industry, as well as for evaluating the

nature of advertising claims targeted to specific audiences (e.g. women, the elderly, or children).


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Consumer Fieldwork

When examining a specific society, anthropologists frequently immerse themselves in the

environment under study through consumer fieldwork. As trained researchers, they are likely to

select a small sample of people from a particular society and carefully observe

their behaviour. Based on their observation, researchers draw conclusions about the values,

beliefs, and customs of the society under investigation.

The distinct characteristics of field observation are that :

It takes place within a natural environment

It is performed some times without the subjects awareness

It focuses on observation of behaviour

Because the emphasis is on a natural environment and observable behaviour, field observation

concerned with consumer behaviour often focuses on in-store shopping behaviour and, less

frequently, on in-home preparation and consumption. In some cases, instead of just observing

behaviour, researchers became participant-observers (i.e., they become active members of the

environment that they are studying).

Both field observation and participant-observer research require highly skilled researchers who

can separate their own emotions from what they actually observe in their professional roles. Both

techniques provide valuable insight that might not easily be obtained through survey research

that simply asks consumers questions about their behaviour. In addition to fieldwork methods,

depth interviews and focus-group sessions are also often used by marketers to get a first look

at an emerging social or cultural change.


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Value Measurement Survey Instruments

Anthropologists have traditionally observed that behavior of members of a specific society and

inferred from such behaviour the dominant or underlying values of the societies. In recent years,

however, there has been a gradual shift to measuring values directly by means of survey

(questionnaire) research. Researchers use data collection instruments called value instruments to

ask people how they feel about such basic personal and social concepts as freedom, comfort,

national security, and peace.

A variety of popular instruments have been used in consumer behaviour studies, including the

Rokeach Value Survey, the List of Value (LOV), and the Values and Lifestyles VALS. The

widely used Rokeach Value Survey is a self-administrated value inventory that is divided into

two parts:

1. Terminal Value

This part consists of 18 items, which are designed to measure the relative importance of end

states of existence (or personal goals). The items like A comfortable life, Equality, Freedom,

Happiness, Pleasure, social Recognition, Self-respect etc.

2. Instrumental Value

This part consists of 18 items which measures basic approaches an individual might take to reach

end-state values. The items like Ambitious, Cheerful, Clean, Helpful, Honest, Logical, Loving,

and Responsible, Self-controlled etc.


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RESEARCHMETHODOLOGY


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4. RESEARCH METHODOLOGY:

Research in common parlance refers to a search for knowledge. One can also define research as a

scientific and systematic search for pertinent information on a specific topic. In fact, research is

an art of scientific investigation. The Advanced Learners Dictionary of Current English lays

down the meaning of research asa careful investigation or inquiry specifically through searchfor new facts in any branch of knowledge. Redman and Mory define research as a

systematized effort to gain new knowledge.

Research is an academic activity and as such the term should be used in a technical sense.

According to Cliffort Woody research comprises defining and redefining problems, formulating

hypothesis or suggested solutions; collecting, organizing and evaluating data; making deductions

and reaching conclusions; and at last carefully testing the conclusions to determine whether they

fit the formulating hypothesis. D. Slesinger and M. Stephenson in the Encyclopedia of Science

and define research as the manipulation of things, concepts or symbols for the purpose of

generalizing to extend, correct or verify knowledge, whether that knowledge aids in construction

of theory or in the practice of an art.

RESEARCH DESIGN

This study is based on the custom Research Design. A research design is the

arrangement of condition & analysis of data in manner that aim to combine relevance to the

research purpose with economy in procedure. The research design specifies the method of data

collection and data analysis. The design of the research happens to be in respect of

a. What is a study about?

b. Why is the study being made?

c. Where will the study be carried out?

d. What types of data is required?

e. Where can the required data are found?

f. What periods will the study include?

g. What will be the sample design?

h. What techniques of data collection will be used?


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This study is based on the consumers age, occupation, upper Age limit, sex, income, present

status etc. The researcher has taken 200-sample design having 18 questions each. The first part

of the questions from 1-7 is related to the personal question and the remaining is related to the

topic.

SAMPLE SIZE (two major sampling techniques used in research for sample selection)

1. Probability Sampling

2. Non- Probability Sampling

A non-probability sampling has been adopted for this research study. The sample

size taken in this research study is 200, comprising of respondents of all age groups of both

sex and all educational and income levels of Rourkela city, who are from various places, are

of different class, having different tastes and preferences. Various other factors are also kept

into consideration while selecting the sample size.

In marketing research no two tastes are exactly identical, nor there is any single

procedure that can be followed in all investigations. However, the general procedure followed

nowadays is applicable to most projects. Some of the steps are inter related, some overlap &

some are unnecessary in most projects. The steps in marketing research are:

1) Define the objectives & the problem.

2) Conduct a situation analysis.

3) Determining the information needed & the sources of information.

4) Deciding research design.

5) Tabulating, analyzing & interpreting the data.

6) Preparing research report.

7) Follow-up recommendations.


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DATA COLLECTION:

I had formed a questionnaire and collected information through some question. This

questionnaire helped me very much to know the customers view about cell phone serviceproviders .To fulfill the above objectives, a structured from of questionnaire was distributed to

200 respondents in ROURKELA city, During a 15 DAYS period and deliberate attempt was

made to give a fair representation to various attributes of the consumer viz. age group,

occupation and income of the consumers. Secondary data has been collected from standard

textbook and from various published articles through internet and journals.

Sample type = Convenience

Sample size = 200

63

137

0

20

40

60

80

100

120

140

160

FEMALE MALE

Number of respondents

According to GENDER

Number of respondents

According to AGE GROUP


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DATA ANLYSIS AND INTERPRETATION:

1) Monthly income of people having mobile phone.

2) Maximum mode of uses:

INTERPRETATION:

From the above analysis it has been

found that 44% of the respondents having

monthly income between Rs.10,001

Rs.15,000 owns cellular phone mostly

compared to other income status.

INTERPRETATION:

60% do phone calls. 30% send only SMS.

So most of the revenue comes from

phonecalls. If company entice some of

the SMS sender and also those person

who use the phone only for download and

other purpose then I think it will give

more revenue.


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Where people do maximum phone calls?

4) By which matter people are influenced to select a mobile service

INTERPRETATION:

60% people do local call. 30% do STD call.

5% do ISD call. According to this data

company should take some strategy like reduce

the local call rate. It will attract more

customers. Generally STD charges are high. So

sometimes people avoid to do STD calls. If

STD charges are reduced to certain extent then

more people will be attracted to do STD calls.

INTERPRETATION:

40% customer is in favour of good

services .50% customer want cheap

call rate .10% customer has no choice.

According to majority call rate should

be decreased.


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5) Maximum expenditure of people

6) Respondent on the basis of present status

5%

25%

50%

20%

400

INTERPRETATION:

Maximum people do phone call in one month

within RS. 300-400 but postpaid is beneficial

for those who has monthly expenses more

than 400 or person who do maximum phone

call. So tariff rate of postpaid should be

reduced to 300-400 so that more people can

avail postpaid connection.

INTERPRETATION:

40% mobile users are employed person ,

15% are unemployed, 30% are student and

15% are house wife. it means students and

employed person are a more user of

mobile phone than unemployed and house

wife


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7) WHY YOU SWITCH OVER TO NEW CELLULAR SERVICE

8) FREQUENCY ON CHANGING CELLULAR SERVICE IN ONE

YEAR

26%

10% 12%

2%

50%

0%

10%

20%

30%

40%

50%

60%

INTERPRETATION:

15% respondent had said due to poor

clarity of signal they change their services.

25% respondent said delayed connectivity

is the main reason. 40% had given the

response against lack of coverage and

remaining 20% said bad billing system is

main cause for switching over.

INTERPRETATION:

50% respondent said they do not chang

their existing service. 26% responden

said they change at least one time. 10%

had said they change two times in a year

12% said they change three times. An

2% had said they switch over more tha

THREE times


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5. HYPOTHESIS TESTING:

Hypothesis Testing determines the validity of the assumption (technically described as Null

Hypothesis) with a view to choose between two conflicting hypothesis about the basis of asample data, whether a hypothesis about the population is likely to be true or false. Statisticians

have developed several tests of hypothesis (also known as the Test of Significance) for the

purpose of Testing of Hypothesis. Hypothesis is statement about two or more variable that are

measurable or potentially measurable.

Null Hypothesis or Alternative Hypothesis: In the context of Statistical Analysis we often talk

about Null Hypothesis and Alternative Hypothesis. If we are to compare Method A with Method

B about its superiority and if we proceed on the assumption that both the methods are equally

good, then this assumption is termed as Null Hypothesis. As against this, we may think that the

method A is superior or the method B is inferior, we are then stating what is termed as

Alternative Hypothesis.

The Null Hypothesis is generally symbolized as Hoand the Alternative Hypothesis Ha.

Calculation:

P - p

Z =

S.E (P)

Where S.E (P) = Sampling error or Proportion

P = Population Proportion

N = Sample Unit

P - p

Z=

p (1-p)

n


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HYPOTHESIS 1

customer switch over to new cellular service provider in order to get better

service.

Out of the 100 respondents 40 of them have strongly agreed that they prefer good service.

Sample proportion P = 40/100 =40% = 0.40

We assume that 35% of the respondents do not go for good service

Null Hypothesis, (Ho: P=0..35) [H0: Customers those who prefer good service

Alternative Hypothesis (Ha: P = 0.35)

[Ha: Customer who dont prefer good service]

We use Z Test for this sample.

Calculation:

P - p

Z =

S.E (P)



N = Sample Unit

P - p

Z=

p (1-p)

n


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0.40 - 0.35

=

0.35 (1 - 0.35)

100

0.05

=

0.35 X 0.35

100

0.05

= = 1.42

0.035

Level of Significance = 0.05

Critical Value: The critical value at 0.05 level of significance for two tailed test is+ 1.96

Findings:

Here the Z value is 1.42, which is less than critical value 1.96, and it falls in the acceptance

region. Hence the Null Hypothesis is accepted and it is conducted that 60% of the respondents

prefer good service thats why they switch over to other cellular service.


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HYPOTHESIS 2

Customer change one service because of high tariff rate of existing cellular

service.

Out of the 100 respondents 50 of them have strongly agreed that they switch over to get cheaper

call rate

Sample proportion P = 50/100 =50% = 0.50

We assume that 45% of the respondents do not go for cheap call rate.

Null Hypothesis, (Ho: P=0.45) [H0: Customers those who switch over to get cheaper call rate]

Alternative Hypothesis (Ha: P = 0.45)

[Ha: Customer who dont go for lower tariff rate]

We use Z Test for this sample.

Calculation:

P - p

Z =

S.E (P)



N = Sample Unit

P - p

Z=

p (1-p)

n


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0.50 - 0.45

=

0.45 (1 - 0.45)

100

0.05

=

0.45 X 0.45

100

0.05

= = 1.11

0.045

Level of Significance = 0.05

Critical Value: The critical value at 0.05 level of significance for two tailed test is+ 1.96

Findings:

Here the Z value is 1.11, which is less than critical value 1.96, and it falls in the acceptance

region. Hence the Null Hypothesis is accepted and it is conducted that 50% of the respondents

prefer to switch over to get cheaper call rate.


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LIMITATIONOF THESTUDY


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6. LIMITATION OF THE STUDY

Every research study has its own limitation. So limitation of this study

may be:

a) Questions might have confused to the respondent in certain area.

b) It may have been that respondents were biased.

c) The study was confined Rourkela region. It need not reflect the overall picture in

total.

d) The survey was conducted among a random sample of 200 respondents only. It

need not reflect the overall stand as it is.

e) Time constraint was a major limiting factor.

f) The busy schedule of some professionals, managers and officers restricted the

researcher to be satisfied with distributing a lesser number of questionnaires to

them


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FINDING


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7. FINDINGS:

It has been found that 44% of the respondents having monthly income between Rs.10,001

Rs.15,000 owns cellular phone mostly compared to other income status. 60% do phone calls.

30% send only SMS. So most of the revenue comes from phonecalls. If company entice some of

the SMS sender and also those person who use the phone only for download and other purpose

then I think it will give more revenue. 60% people do local call. 30% do STD call. 5% do ISD

call. According to this data company should take some strategy like

reduce the local call rate. It will attract more customers. Generally STD charges are high. So

sometimes people avoid to do STD calls. If STD charges are reduced to certain extent then more

people will be attracted to do STD calls. Same things also applicable on ISD call also. 40%customer is in favour of good services .50% customer want cheap call rate .10% customer has no

choice. According to majority call rate should be decreased. Maximum people do phone call in

one month within RS. 300-400 but postpaid is beneficial for those who has monthly expenses

more than 400 or person who do maximum phone call. So tariff rate of postpaid should be

reduced to 300-400 so that more people can avail postpaid

connection . 40% mobile users are employed person , 15% are unemployed,30% are student and

15% are house wife. 15% respondent had said due to poor clarity of signal they change their

services. 25% respondent said delayed connectivity is the main reason. 40% had given the

response against lack of coverage and remaining 20% said bad billing system is main cause for

switching over.


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SUGGESTION


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8. SUGGESTION:

From the research study conducted on influence of culture on switching over to new

cellular service provider in ROURKELA, following suggestions were found:We all know marketing involves satisfying consumers need & wants. The task of any

business is to delivered customer value at a profit. In a hyper competitive economy with

increasingly rational buyers faced with abundant choice, a company can with only by fine-tuning

value delivery process & choosing, proving and communicating superior value.

There are two-value delivery processes

(1) Traditional physical process sequence.

(2) Value creation & Delivery sequence.

Traditional view means just make the product & sell the product. It will not work in mass

market. Value creation & delivery process cosmists of three parts. The first phase, choosing the

value, represents the homework marketing must do before any product exists. The marketing

staff must segment the market, select the appropriate market target & develop offering value

position. Here also we have to do customers segmentation. Second phase is

providing the value marketing must determine specific product features, prices and distribution.

Here we have to invent some new service development. Third phase is communicating the value

by utilizing the sales force, sales promotion advertising and other communication tools to

announce and promote the product. Each of these value phases has cost implication. So every

company should look into their sales force, their promotional activities and give customer better

service in lower tariff rate .


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CONCLUSION


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9. CONCLUSION:

I have been putting an arduous effort to make this valuable dissertation project a success. Till

date whatever data I have collected and explained from that I must say that culture of the

community plays a vital role on switching over to new cellular service. But cross cultural effects

cannot be ignored. One groups culture is being induced by other. It is happening due to

increment in disposable income of individual. Yesterdays need has become todays want only

because of marriage among several cultures. They have started enjoying every carnival

irrespective of their religion, cast etc. Hence I must suggest to each and every cellular service

providers before commercialization their scheme and service thorough investigation is needed .


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REFFRENCES


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10. REFFRENCES

Magazine,

Mobile watch by Siddhart parawatay

(Digit March 2009)

Cell info by kishor kumar

(Mobcom (March 2009)

Websites,

www.consumer-preference.com/2006/05/mobile-culture-

affects-mobile.html

http://www.mobileyouth.org/report/

http://www.consumer-preference.com/2006/05/mobile-

culture-affects-mobile.html

http://www.consumer-reference.com/2006/04/carnival-

of-mobilists-25.html

http://www.smartmobs.com/2005/11/16/mobile-culture/
http://www.consumer-preference.com/2006/05/mobile-culture-affects-mobile.htmlhttp://www.consumer-preference.com/2006/05/mobile-culture-affects-mobile.htmlhttp://www.mobileyouth.org/report/http://www.consumer-preference.com/2006/05/mobile-culture-affects-mobile.htmlhttp://www.consumer-preference.com/2006/05/mobile-culture-affects-mobile.htmlhttp://www.consumer-reference.com/2006/04/carnival-of-mobilists-25.htmlhttp://www.consumer-reference.com/2006/04/carnival-of-mobilists-25.htmlhttp://www.smartmobs.com/2005/11/16/mobile-culture/http://www.consumer-preference.com/2006/05/mobile-culture-affects-mobile.htmlhttp://www.consumer-preference.com/2006/05/mobile-culture-affects-mobile.htmlhttp://www.mobileyouth.org/report/http://www.consumer-preference.com/2006/05/mobile-culture-affects-mobile.htmlhttp://www.consumer-preference.com/2006/05/mobile-culture-affects-mobile.htmlhttp://www.consumer-reference.com/2006/04/carnival-of-mobilists-25.htmlhttp://www.consumer-reference.com/2006/04/carnival-of-mobilists-25.htmlhttp://www.smartmobs.com/2005/11/16/mobile-culture/


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QUESTIONARE


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11. QUESTIONNAIRE

My name is MD NABEEL and I am currently doing my Dissertation Project for IIPM SCHOOL

OF MANAGEMANT under Biju Pattnaik University of Technology, Orissa, on Influence of

culture in changing Mobile handset.

Therefore, I would be very grateful to you, if you could spare some of your valuable time to

complete the following questionnaire.

Please put a tick ( ) in appropriate box.

1) Name of the respondent :-_________________________

2) Address :-______________________________________

_____________________________________________________________________________

3) Age :-

1. Above 18 to below 25 years. ( )



4. Above 39 years. ( )

4) Gender :-

1. Male. ( )

2. Female. ( )

5) Present educational qualification :-

1. 10. ( )

2. 10 + 2. ( )

3. Graduate. ( )

4. Post- Graduate. ( )

5. Professional. ( )


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6) Present status :-

1. Employed. ( )

2. Unemployed. ( )

3. House wife. ( )

4. Student. ( )

5. Any other (please specify).

7) Monthly family income :-

1. Less than Rs. 10,000. ( )

2. Rs. 10,000 to Rs. 15,000. ( )

3. Rs. 15,000 to Rs. 20,000. ( )

4. Above Rs. 20,000. ( )

8) Do you use Mobile Phone?

1. Yes. ( )

2. No. ( )

9)Which Companys set do you use?

1. Nokia. ( )

2. LG. ( )

3. Samsung. ( )

4. Motorola. ( )

10) What is the price range of your Mobile?

1. Below Rs. 5,000. ( )

2. Rs. 5,000 to Rs. 10,000. ( )

3. Rs. 10,000 to Rs. 15,000. ( )

4. Rs. 15,000 to Rs. 20,000. ( )

5. Above Rs. 20,000. ( )


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11) Which feature of Mobile Phone drives you to buy a particular handset?

1. Looks of the set. ( )

2. Digital camera. ( )

3. Colour of the set. ( )

4. Sound quality. ( )

12) Do you change Mobile set?

1. Some time. ( )

2. Seasonally. ( )

3. Occasionally. ( )

4. Regularly. ( )

13) How many times have you change your Mobile set?

1. One. ( )

2. Two. ( )

3. Three. ( )

4. More than three. ( )

14) Have you switchover your brand?

1. Yes. ( )

2. No. ( )

15) If yes, then please specify?

1. .

2. .

3. .

4. .

16) Do you think that shopkeeper influence the buying decision?

1. Yes. ( )

2. No. ( )


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17) Who influence your buying decision?

1. Yourself. ( )

2. Family member. ( )

3. Friends. ( )

4. Social group. ( )

5. Any other(please specify) .

18) Do you think that Advertisement influence your Mobile Phone buying decision?

1. Yes. ( )

2. No. ( )

19) Which media influence you?

1. T.V. ( )

2. News paper. ( )

3. Magazine. ( )

4. Banners / Hoardings. ( )

5. Other source. ( )

20) Do you think that uses of Mobile Phone are injurious to health?

1. Yes. ( )

2. No. ( )

(THANK YOU)

influence of culture in changing cellular service provider

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