InfiniSenseTM

Real-time data analytics platform for retail and OOH advertising

Capturing the attention of an often distracted and unreceptive consumer is the biggest challenge retailers and advertisers are facing today. How to overcome this? Show a message that speaks directly to them. Consumers are more inclined to engage with triggers that are relevant to them at a particular time and place.

The InfiniSense™ real-time data analytics platform collects, manages, and applies real-time data for any display network. InfiniSense allows you to increase relevance and communicate the right information at the right time, to the right audience, and at the right place – for a rewarding audience experience that ultimately leads to higher conversion or impressions.

Barco’s integrated technology enables you to manage and control your entire content chain: from creation, distribution, management, and display, to interactivity. Combine InfiniSense with Barco’s reliable display technology to deliver stunning images, while benefiting from the easiest-to-use content management and analytics tools.

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Proof of performance for higher relevance

The sensors (such as cameras or beacons) connected to InfiniSense scan the environment, weather conditions, and the gender and age of viewers – enabling you to instantly customize your message to the audience, location, weather conditions or the time of day. With insights into what communication has been displayed, who has been watching it, how long they watched it, where they watched it, and whether they returned or not, InfiniSense provides true proof of performance and accurate demographics of your assets, enabling you to increase the effectiveness of your digital out-of-home communication.

Knowledge is power

The dashboards and KPIs from the InfiniSense software can easily be visualized in any content management software such as Barco’s X2O system. The following KPIs are available as a dashboard or in a table/report format:

1. Traffic or total reach versus impressions

2. Unique traffic or footfall

3. Individual dwell time, in a geo-fenced zone with multiple displays, in function of time

Amplify your message, maximize your impact Traffic & counting

BLE beacons

Real-time interactivity

InfiniSense provides a layer of networked intelligence which turns any display into an easily accessible data and interactivity beacon. In this way, one message no longer has to fit all situations. Available as stand-alone and fully autonomous solution or applied in unique conjunction with X2O content management, any display network can be converted into a smart and efficient digital content and marketing tool for OOH providing:

• Relevant content channels to customers and sales• Dynamic contextual content updates• Rule and tag-based signage• Measurable, smart interactivity

Increase your ROI

Thanks to the real-time InfiniSense audience analytics, you can validate the ROI of every single display in your advertising or retail signage network, because you know exactly which displays get the most attention and who is looking at them. So, not only can you optimize your display network or in-store product placement and flow, you can also better target your campaigns to yield a higher ROI. Thanks to InfiniSense, advertising companies can make smart decisions about converting static inventory to digital as well.

Easy integration in your digital network

Suited for any display, the modular InfiniSense hardware can be deployed at any location. Because it runs autonomously, installation is a breeze and maintenance is limited. InfiniSense is fully display agnostic and thus enables easy integration into your current digital signage or advertising display network. Moreover, the cloud-based software offers unlimited bandwidth and storage, so you can access your data history at any time.

Content management via X2O

The data that InfiniSense has gathered is applied in real-time to provide KPIs and dashboards or trigger content via a content management system. These features are integrated in Barco’s X2O content management system and give you access to your reports via the X20 platform.

4. Audience demo- graphics, including age and gender

5. Heat maps that show the density and show of traffic throughout a designated time period

Amplify your message, maximize your impact

Benefits InfiniSense brings

• Increased effectiveness thanks to audience metrics

• Easy evaluation of asset performance

• Optimized display network through ROI analysis

Traffic & countingContent

management

Campaign & contentMobile experience

Reports

Dashboards & KPI's

Integration & automation

Demographics

Audience analytics

Touch & clicks

Weather & RSS feeds

RFID & NFC

BLE beacons

InfiniSenseTM

REAL-TIME ANALYTICS

© Barco 2016M00588-R01-0916-PB

Uniting hardware with software

InfiniSense consists of two components:

• The InfiniSense Interactive Analytics Point (IAP) hardware ccontains sensors for WiFi, optional antenna and camera to capture (short and wide-range) audience presence and supports interactivity. Additionally, the unit provides USB interfaces to plug in and support third-party commercially available sensors.

• The anonymized data that’s collected through these real-time sensors is sent to the second component: a subscription software service (SAAS). This data cloud performs data analytics in real-time to provide Key Performance Indicators (KPIs), dashboards of demographics and traffic related to a display’s direct environment.

InfiniSense hardware (IAP) InfiniSense software

• WiFi beacon, device identification (smart phone/tablet)

• (IR) camera, real-time audience analytics, gender and age

• Bluetooth/BLE-ready• Networked (3G/LTE), cloud data

processing• Designed for outdoor use

• InfiniSense cloud subscription• Traffic license • Traffic counts (total) • Dwell time • Heat maps (triangulated) • 12 months unlimited data

history• Demographics license • Add-on image-based

demographics analytics • Gender • Age • 12 months unlimited data

history

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