industry iot– taking digitalization mainstream · 2018-09-05 · simulate production through fast...
TRANSCRIPT
Roger Hart, R&D ManagerSiemens Industry, Inc.
Industry IoT –Taking Digitalization Mainstream
It’s Not Science FictionPop quiz: Who is this man?
A Luke SkywalkerB Clark KentC Tony StarkD The new director of NASA
Lessons from Early Adopters
Digitalizationchanges
everything
New Business Models
From taxito ride sharing
From record storeto streaming
From book store
to e-book
From Yellow Pages
to apps
It’s Not Just For Start-upsDigital natives are growing
fast.
But incumbents embracing digital are
pulling away from the pack.
Digital NativesIncumbents embracing
digital
Traditional Incumbents
Revenue Growth CAGR
of 25% or more
36% 10% 5%
EBIT Growth CAGR of 25%
or more25% 11% 3%
Source: “How digital reinventors are pulling away from the pack,” McKinsey Quarterly, October 2017.
Make-or-break Time
- Pierre NantermeCEO Accenture
“Digital is the main reason just over halfof the companies on the Fortune 500
have disappeared since the year 2000.”
Five Key Benefits
Security
Speed Flexibility Quality Efficiency
Mainstream Progress LagsDigitalization Topic Rate of application
Predictive maintenance 17%Digital factory logistics, supply chain, warehousing 10%
Mobile and real-time performance management 14%
Smart shop floor, prod. control, dig. factory design 10%Augmented reality for training 13%Autonomous robots and assistance systems 8%
Source: “Time to Accelerate in the Race Toward Industry 4.0,” Boston Consulting Group, May 2016.
Strategy, Vision, ExecutionA well-defined strategy and action plan exists for achieving our digital vision.
The digital strategy and vision are well communicated to the whole organization. Our organizations’ digital vision is pragmatic and can easily be translated into concrete projects and initiatives.
1
2
3
Front Runners Followers
77%25%3%
Slow Movers
76%28%3%
Source: “The Digital Culture Challenge,” Cap Gemini study, July 2017.
31%3%
70%
Transforming the Mainstream
5) 2008-2014: UN Conference on Trade and Development: FDI inward flow ; 2015: UNCTAD Global Investment Trends Monitor No.22 6) Cisco: The Internet of Everything (2013)
But how do we leverage this
changing digital
landscape?
Digital Twin Product
The Digital Twin – A proven strategy
Virtualproduct
Design, simulation, and verification of
Mechanics and multi-physicsElectronicsSoftware
Product designSimulate
the physical behavior
Simcenter
Digital Twin Product
Digital Twin Production
The Most Holistic Digital Twin
Virtualproduct
Virtualproduction
Verification
Specification
Simulate production
through fast and efficient engineering
and commissioning
TIA Portal
Production engineering
Digital Twin of SIMATIC
S7-1500SIMATIC S7-1500
Fast and efficient
engineering and
commissioningTIA Portal
Digital Twin of SIMATIC
S7-1500SIMATIC S7-1500
Production engineering
Digital Twin Product
Digital Twin Production
Virtualproduct
Virtualproduction
Real production
Automation
Verification
Specification
The Most Holistic Digital Twin
Digital Twin Product
Digital Twin Production
Virtualproduct
Virtualproduction
Real production
Automation
Verification Validation
Specification Commissioning
ManufacturingOperations
Management Totally Integrated
Automation
The Most Holistic Digital Twin
Digital Twin Product
Digital Twin Production
Digital TwinPerformance
Continuous improvement with the Digital Twin
Virtualproduct
Virtualproduction
Realproduct
Real production
Automation
Verification Validation
Specification Commissioning
Digital Twin
Digital Twin of the product
Digital Twin of the production
Digital Twin of the performance
Digital Twin of the product
Digital Twin of the production
Digital Twin of the performance
feed back insights to continuously optimize product and productionMindSphere
Speed Flexibility Efficiency
Callaway masters product complexity
Cycle times reduced from 2-3 years to 10-16 months.
Golf club performance simulated before building physical prototype.
Within 2 years, 50% increase in market share and 40% in gross margin.
Page 21
Speed Flexibility Efficiency
Maserati digitalizes core processes
Reduced development time by 30% from 30 months to 16
Individualized mass production205 configuration options
3x more cars produced
Page 22
Digitalizing Electric Motor Mfg.
Production of electrical motors•60 machine tools•~ 1.5 million parts per year•From small to large scale manufacturing
•~ 600,000 servo motors and spindles
0
2
4
6
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Digitalization / automation for competitive mfg.
AnnualProductivity
Increase
Lean production and Lean administration “Traditional” productivity measures
Digitalization
Flexible Automation with robotics
Targetrange
Increasingefficiency
Digitalization - Measuring the Benefits
GoalTodayTechnical Interrupt
Organizational standstill
Failure freestandstill
Production
Transparency through digitalization… …and generating benefit
AvailabilityUtilizationOutput in parts / time
KPI
Leve
r
Digitalization as Productivity Lever
CAD/CAM/CNC process chain
Optimizing plant availability
Integrated tool management
Preventive service
Plant utilization 70%
Efficiency in production planning
and controlling
Quality and process reliability
Plant utilization 90%
30% productivity
20% increase
FY16 FY20FY15/16 FY16/17 FY17/18 FY18/19
Digitalization in Action
Digitalizationchanges
everything
