indonesia forest league - young lions 2013
TRANSCRIPT
INTAN ANDINI M. FARHAN NOOR
YOUNG LIONS 2013 �
XM GRAVITY
INDONESIA FOREST LEAGUE
(LIGA HUTAN NASIONAL) Young Lions 2013
IN 2000, INDONESIA REACHED 1.4 Gton CO2e. ALMOST 645 Mton CO2e (47%) COME FROM LUCF (LAND-USE CHANGE
& FORESTRY)
INDONESIA FOREST LEAGUE
BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ �
SOURCE : KEMENTRIAN KEHUTANAN RI
Kton CO2e
INDONESIA FOREST LEAGUE
BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ �
SINCE 2011, WE HAVE REDD+ PROGRAM (REDUCING EMISSION FROM DEFORESTATION AND FOREST DEGRADATION+) INITIATE BY OUR
GOVERNMENT AND UNDP
TO SUPPORT OUR NATIONAL STRATEGY OF REDUCING EMISSION FROM DEFORESTATION AND FOREST DEGRADATION+ (REDD+)
(MINIMUM 26% BY 2020 / UNILATERAL)
INDONESIA FOREST LEAGUE
BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ �
SOURCE :DOKUMEN KEHUTANAN RI
VOLUME IN GGCO2E
INDONESIA FOREST LEAGUE
BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ �
PAPUA, KALIMANTAN AND SUMATERA BECOME THE BIG FOREST AREA IN INDONESIA. MOSTLY THE STAKEHOLDER OF FORESTRY
& LAND-USE CHANGE ARE MALE, PRODUCTIVE AGE (17-35 YEARS OLD)
SO, WHAT ARE THEY DOING IN THEIR FREE TIME?
SOURCE : WIKIPEDIA
INDONESIAN SOCCER FANS PLACED 3RD AS THE BIGGEST SUPPORTER BASE IN THE WORLD AFTER ARGENTINA AND ENGLAND (england sport marketing)
INDONESIA FOREST LEAGUE
THEY ARE MORE CARE & ENGAGE WITH THEIR LOCAL SOCCER CLUB RATHER THAN WITH THEIR ENVIRONMENT NOR GOVERNMENT. 96% SPACE OF STADIUM WAS FULL IN EVERY MATCH. (beritajatim.com)
BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ �
IN REGION, ONE OF THE CASUAL EVENT WHO CAN REUNITE PEOPLE AND DRIVE THEM TO PARTICIPATE IS ANYTHING
RELATED WITH THEIR SOCCER CLUB
BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ �
INDONESIA FOREST LEAGUE
DONATE ONE TREMBESI TREE GET ONE HOME
MATCH TICKET
HOW?�
*TREMBESI IS A KIND OF TREE THAT ABSORD CO2 HIGHER THAN OTHER TREES. IT COST IDR 15,000 - 20,000
*TREMBESI IS A KIND OF TREE THAT ABSORD CO2 HIGHER THAN OTHER TREES. IT COST IDR 15,000 - 20,000
TOGETHER WITH NATIONAL FOOTBALL ASSOCIATION, LOCAL FOOTBALL CLUB, MUNICIPALITIES & UN-REDD+ TWISTED THE NATIONAL LEAGUE WITH
A FOREST INDEX SUSTAINABILITY.
PERIODICALLY, WE MEASURE THE REFERENCE EMISSION LEVEL. IF THEY REACH THE TARGET, THEY WILL GET THEIR STADIUM RENOVATED
WHAT FANS/CITIZENS CAN GET?�
INDONESIA FOREST LEAGUE
BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ �
INFORMATION CAN BE ACCESS IN WWW.LIGAHUTANNASIONAL.COM
GOALS - INSIGHTS - CAMPAIGN - BUZZ �
INDONESIA FOREST LEAGUE
LOCAL STADIUM www.ligahutannasional.com
CORE SOCIAL MEDIA CHANNELS LOCAL NEWSPAPER
SEARCH
COMMUNITY INFLUENCERS
TARGETED BANNER BY REGION
ALL COMMUNICATION IS LOCALIZED BY REGION �
NEWS PLATFORM
FANS STARTED TO BUY TREES INSTEAD TICKET PASS TO WATCH THEIR HOME GAME LIVE IN THE
STADIUM
CHANGING INGRAINED HABITS�
INDONESIA FOREST LEAGUE
WHILE THE TREES HELP TO DECREASED THE EMISSION LEVEL