indonesia ads spending 2013
DESCRIPTION
Detailed insights into Indonesia Ads Spending 2013TRANSCRIPT
3
1 2 3 4 5 6 7 8
1 2 3 4 5 6 7 8
HOURS SPENT ON DIGITAL MEDIA
PHILIPPINES
MALAYSIA
INDONESIA
THAILAND
VIETNAM
SINGAPORE
CHINA
INDIA
HONG KONG
TAIWAN
SOUTH KOREA
AUSTRALIA
JAPAN
8 7 6 5 4 3 2 1
8 7 6 5 4 3 2 1
HOURS SPENT ON TRADITIONAL MEDIA
Source:GlobalWebIndex Q4 2012
Question:“How many hours do you spend doing X on a typical day?”
PRINT RADIO TV PC MOBILE
vs
4
1.18OTHER
FORUMS
SOCIALNETWORKING
RADIO STREAMING
TV STREAMING
TIME SPENT (HOURS) ON ONLINE ACTIVITIES
BLOGGING
1.38
2.21
0.480.45
1INDONESIA
Source:GlobalWebIndex Q4 2012
6
TOTAL MEDIA AD SPENDING
2012 2013 2014 2015 2016
$145.9$157.5
$168.8$179.8$190.9
ASIA-PACIFIC
in billions
TOTAL MEDIA AD SPENDING
GROWTH
8.5%
7.9%
7.2%
6.5%6.2%
Source:eMarketer, December 2012
Notes:Includes digital (online and mobile), directories, magazines, newspapers, outdoor, radio and TV
ASIA-PACIFIC IS THE SECOND-LARGEST ADVERTISING ECONOMY WORLDWIDE AFTER NORTH-AMERICA
BEGINNING IN 2012 AND THROUGH THE REST OF THE FORECAST PERIOD, TOTAL AD SPENDING IN ASIA-PACIFIC WILL GROW FASTER THAN IN NORTH AMERICA
2012 2013 2014 2015 2016
7
DIGITAL AD SPENDING
$27.3 $32.5 $37.7 $42.9 $48.6
ASIA-PACIFIC
in billions
DIGITAL AD SPENDING
GROWTH25%
19%16%
14% 13%
Source:eMarketer, December 2012
Notes:Includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets; excludes SMS, MMS and P2P messaging-based advertising
ASIA-PACIFIC WILL EXPERIENCE MASSIVE GROWTH AND BECOME THE SECOND-LARGEST DIGITAL AD MARKET IN THE WORLD STARTING FROM 2013 AND THROUGHOUT THE FORECAST PERIOD
2012 2013 2014 2015 2016
8
MOBILE AD SPENDING
$2.65 $3.41 $4.31 $5.31 $6.19
ASIA-PACIFIC
in billions
MOBILE AD SPENDING
GROWTH
40%
28.6%26.4%
23.2%
16.5%
Source:eMarketer, December 2012
Notes:Includes display (banners, video and rich media) and search; excludes SMS, MMS and P2P messaging-based advertising; includes ad spending on tablets
BY 2016, MOBILE AD SPENDING IN ASIA PACIFIC WILL TOTAL $6.19 BILLION, THE THIRD LARGEST IN THE WORLD, DRIVEN BY A SURGE IN GROWTH IN CHINA, INDIA AND INDONESIA
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2012 2013 2014 2015 2016
AD SPENDING COMPARISONASIA-PACIFIC
TOTAL MEDIA AD SPENDING
DIGITAL AD SPENDING
MOBILE AD SPENDING
in billions
$145.9$157.5
$168.8$179.8$190.9
18.7% 20.6% 22.3% 23.9% 25.4%
1.82% 2.17% 2.55% 2.95% 3.24%
Source:eMarketer, December 2012
TOTAL MEDIA AD SPENDING IN ASIA-PACIFIC WILL CONTINUE TO GROW AT A HEALTHY PACEASIA-PACIFIC WILL INCREASE EXPENDITURES IN DIGITAL AD SPENDING AND BECOME BIGGER PLAYERS IN THE GLOBAL MARKETALONG WITH NORTH AMERICA AND WESTERN EUROPE, ASIA-PACIFIC WILL COMMIT THE MOST AD DOLLARS TOWARDS MOBILE THROUGH 2016
11
2012 2013 2014 2015 2016
TOTAL MEDIA AD SPENDINGINDONESIA
Source:eMarketer, June 2013; confirmed and republished, August 2013
Notes:Includes digital (online and mobile), directories, magazines, newspapers, outdoor, radio and TV
$7.62$9.14
$11.16$12.94
$15.01
23.9%19.9%
22.1%
15.9% 16.0%
in billions
TOTAL MEDIA AD SPENDING
GROWTH
DRIVEN BY A RISE IN TV VIEWING, A GROWING MIDDLE CLASS AND A GREATER VOLUME OF DIRECT FOREIGN INVESTMENT, INDONESIA WILL EXPERIENCE GROWTH FOR TOTAL MEDIA AD SPENDING THROUGHOUT THE FORECAST PERIOD
2012 2013 2014 2015 2016
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DIGITAL AD SPENDINGINDONESIA
2012 2013 2014 2015 2016
$0.14 $0.24 $0.42 $0.72 $1.1955.6%
71.4%75.0%
71.4%65.3%
Source:eMarketer, June 2013
Notes:Includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets; excludes SMS, MMS and P2P messaging-based advertising
in billions
DIGITAL AD SPENDING
GROWTH
EMERGING MARKETS LED BY INDONESIA, CHINA AND INDIA ARE EXPECTED TO PROPEL THE DIGITAL AD SPENDING IN THE REGION BY $2 BILLION, SURPASSING THE WESTERN EUROPE
2012 2013 2014 2015 20162012 2013 2014 2015 2016
13
MOBILE AD SPENDINGINDONESIA
2012 2013 2014 2015 2016
MOBILE AD SPENDING
GROWTH
in millions
Source:eMarketer, June 2013; confirmed and republished, August 2013
Notes:Includes display (banners, video and rich media) and search; excludes SMS, MMS and P2P messaging-based advertising; includes ad spending on tablets
150%
80%
77.8%87.5% 83.3%
$5 $9 $16 $30 $55
WITH ITS RISING INTERNET PENETRATION AND SMARTPHONE USERS, MOBILE AD SPENDING IN INDONESIA IS EXPECTED TO CONTINUE TO RISE
2012 2013 2014 2015 20162012 2013 2014 2015 20162012 2013 2014 2015 2016
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$7.62$9.14
$11.16$12.94
$15.01
1.84% 2.63% 3.76% 5.56% 7.93%
AD SPENDING COMPARISONINDONESIA
TOTAL MEDIA AD SPENDING
DIGITAL AD SPENDING
MOBILE AD SPENDING
in billions
0.07% 0.1% 0.14% 0.23% 0.37%
Source:eMarketer, June 2013; confirmed and republished, August 2013
ALTHOUGH INDONESIA’S AD ECONOMY STILL REMAINS MOSTLY RELIANT ON TRADITIONAL MEDIA ADVERTISING FORMATS SUCH AS TV, MAGAZINES AND NEWSPAPERS, THE DIGITAL AD SPENDING IN INDONESIA IS FORECASTED TO SEE ESPECIALLY HIGH GROWTH
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AD SPENDING - BY MEDIAINDONESIA
TV
NEWSPAPER
INTERNET
MAGAZINE
OUTDOOR
RADIO
CINEMA
in millions
AD SPENDING$1,628
$501
$147
$90
$78
$65
$11
8.5%
GROWTH15.2%
51.5%
7.8%
14.8%
9.6%
12.5%
Source:GroupM, December 2012
DIGITAL SPENDING IS BEGINNING TO RAMP UP AS MEDIA BUYERS ADJUST TO THE ONLINE WORLD.
IT WILL SEE SIGNIFICANTLY HIGHER GROWTH RATES OVER THE NEXT FEW YEARS