The 5 Questions You Must

Answer before Spending Money on Facebook Ads

The problem

You’ve heard of people finding success with Facebook ads. But you looked at Facebook’s ad platform and it’s confusing. Plus, you don’t want to waste your money, and Facebook doesn’t let you advertise for free while you’re “figuring things out.”

The question is...

“How do I get started without wasting tons of time and money?”

The solution

Answer the following five questions before you spend another dollar on Facebook ads.

This guide will walk you

through them.

Ready? Let’s get started.

1. Do you have the Facebook pixel on your website and ALL landing pages?

What’s the Facebook pixel?

A piece of code (specific to your ad account) that is added between in the heading of your website.

It is important to also add the pixel code to any webpages hosted outside of your main website, such as LeadPages.

Why is it important?

The pixel serves three purposes:

1. It allows you to show ads to people who have visited your website2. It allows you to show ads to people who have common demographics,

interests, and behaviors with people who have visited your website. 3. It allows you to share information with Facebook. So, when someone

opts-in to your email list, downloads your lead magnet, or purchases your product, Facebook will know.

The sooner you add the pixel, the more data you’ll give to Facebook for all future ad campaigns. Even if you don’t plan to run Facebook ads in the near future, install the pixel now so you have the data when you’re ready.

2. What is the overarching goal for your campaign?

You can do a lot with Facebook ads, and the ad platform is constantly changing and adding more flexibility and options.

With Facebook ads, you’re only limited by your creativity.

Here are Some of the Ways Facebook Ads Can Help You Grow Your Business:

Build brand awareness & trust

Stay top-of-mind

Get more video/Facebook Live views

Grow your email list

Increase sign-ups for your webinar or challenge

Drive traffic to a specific blog post or landing page

Boost affiliate revenue

Sell your services

Sell your digital or physical product

Build Trust Grow Your Audience Boost Revenue

3. What is your budget for Facebook ads?

The beauty of Facebook ads is that you can get started for as little as $5 per day. The minimum budget per ad set is $5 when creating ads directly in the Power Editor or the Ads Manager. When testing various audiences and ads, I suggest placing only one audience and one ad in each ad set. When thinking about your overall ad budget, consider how many different audiences and ads you want to test. Which leads to…

4. Who do you want to see your Facebook ad?

With nearly two billion users, you can bet that your audience IS on Facebook. Facebook knows a lot about their users, so you can get very specific with your targeting.

When starting a new campaign, I start by targeting a variety of audiences. Here are some examples:

Warm Audiences● Email Subscribers● Facebook Fans● Website Visitors (thanks to the Facebook pixel)

Colder Audiences● Lookalike Facebook Fans● Lookalike Email Subscribers● Lookalike Website Visitors

Cold Audiences● Fans of Specific Facebook Pages● Demographics/Interests/Behaviors● Locations● Job Titles● And more...

5. How will you get your audience’s attention?

We figured out who should see your ad. Now we need to figure out the message and the visual aspect of your ad.

Message: This is the long-form text, the headline, and the news feed description. What will make your ad stand out? What will make your audience click? Brainstorm (and test!) a variety of combinations.

Visual: Do you want to show an image, a video, a slideshow, a carousel, or a canvas? What kind of image will resonate with your audience? How will you stand out in their news feed?

BONUS QUESTION

Are you committed to developing a long-term strategy? Or are you just dabbling?

The fastest way to waste money on Facebook

Ads is to boost a post here or there without a

true strategy. Or you start a campaign only to

turn it off a day or two later because you didn’t

see the results you wanted.

The Facebook algorithm is constantly working

to optimize your campaign, so give it time to

work its magic.

Glossary:● Campaign - This is the overarching umbrella that contains your ad sets and ads. I recommend having one

campaign for each goal. For example, create separate campaigns to drive traffic to Blog Post A and another to drive traffic to Blog Post B. And create yet another campaign to promote your lead magnet to grow your email list.

● Ad set - The ad set is where you are able to set your budget, schedule, audience, placement of the ad (where the ad will be shown) and the optimization and delivery. Within each ad set, you can have multiple ads. I recommend having one ad per ad set.

● Ad - This is the creative part of the campaign that will be shown to the audience(s) you select. ● Ads Manager - This is the tool that can be used for creating, editing, and monitoring campaigns.● Power Editor - The Power Editor is similar to the Ads Manager, but Facebook rolls out new functionality in the

Power Editor first. My preference is to create campaigns in the Power Editor and monitor ad results in the Ads Manager.

● Lookalike audience - A Lookalike audience is where Facebook will find more people with similar demographics, interests, and behaviors like your core audiences, such as email subscribers, website visitors, and Facebook Fans.

● Target - You are directing Facebook to show your ad to specific audiences. ● Test - Testing is a big part of Facebook ad success. As much as we want Facebook ads to be set it and forget it,

there is always tweaking and testing involved. Examples: testing different audiences, creatives (images, headlines, etc).

Checklist

1. Date I installed the Facebook Pixel: _______________________________2. Overarching goal of my campaign: ________________________________3. My budget for my campaign: _____________________________________4. My audiences for my campaign:

a. ______________________________________________________________________________

b. ______________________________________________________________________________

c. ______________________________________________________________________________

d. ______________________________________________________________________________

e. ______________________________________________________________________________

f. ______________________________________________________________________________

5. Use this Space to Brainstorm Your Facebook Ad

Circle one: Image Video Carousel Slideshow Canvas

Headline Ideas:

1. _______________________

2. _______________________

3. _______________________

4. _______________________

5. _______________________

6. _______________________

News feed link description

1. _______________________

2. _______________________

3. _______________________

4. _______________________

5. _______________________

6. _______________________

Ad copy:

More details about the visual: _______________________________________________________________________________

Am I committed?Or am I dabbling?

Monica Louie loves Facebook ad strategy, the color purple, and spending

time with her husband and two kids in SW Washington.

She started online by sharing how she and her husband paid off $120,000

of debt in two years (on a single income!). She learned how to successfully

run Facebook ads for her first site, and fell in love with online marketing.

Soon, her peers, noticing the success she saw, started asking for her help

with their Facebook ad strategy. She knew she had a gift when the friends

she helped also started seeing phenomenal results.

Now she spends her time helping ambitious online entrepreneurs expand

their reach, amplify their impact, and grow their profits using Facebook

ads.

About Monica

Let’s hang out.FIND ME ON FACEBOOK WORK WITH ME JOIN THE GROUP COACHING WAITLIST