indo tobacco social media landscape - 2015q1 dip stick

8/19/2019 INDO Tobacco Social Media Landscape - 2015Q1 Dip Stick

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INDO SOCIAL MEDIA

LANDSCAPE2015Q1 DIP STICK – 23 MARCH 2015


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LANDSCAPE


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TOBACCO LIMITING LEGISLATIONS

o Tobacco proo!"o# ba# "$ ca$ca%&% !o a#' $oc"a( &%"a "# o#

a#o!*&r+o ,ac&boo-+ *!!p$+..)))/ac&boo-/co.a%"%&("#&$/p*p

o T)"!!&r+ *!!p$+..$ppor!/!)"!!&r/co.ar!"c(&$.201443

o Goo(&+ *!!p$+..$ppor!/oo(&/co.a%)or%$po("c'.a#$)&r.40162 T*"$ "#c(%&$ Goo(&78 9o!b&8 B(o&r8 a#% a#' o!*&r$/

o I#$!ara+ o((o)$ ,ac&boo-:$ po("c"&$ a$ )a$ ac;"r&% "# 2012

o Ho)&


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PLA9ING THE CARDS


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T=O DI,,ERENT DIRECTIONS

o D>ar *a$ $rroa!& bra#%$ !*a! ("


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,N ,ACTS 135

T*& *a$*!a prac!"c& or""#a!&% "# T)"!!&b! #o)a%a'$ a(r&a%' a%op!&% b' ,ac&boo-8 G

Fa#% &


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T=ITTER ,OLLO=ER SMMAR9 – @M9SPERS

On average, your audience has 1.2x asmany followers as users they are

following.

@M'Sp&rSocc&r

587,940

A%"c& A


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QICK METRICS

ro+'$p&r$occ&r


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QICK METRICS

GoA*&a%P&op(& OR C*a#&T*&Or%"#ar'


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20 TOP @M9SPERSOCCER ,OLLO=ERS SAM

@M'Sp&rSocc&r o((o)&r$ )"!* o$! o((o)&r co#!8 ra#-&% ro

ra#%o(' $ap(&% o((o)&r$ o! o !*& !"r& o((o)&r poo(/No. Username

Followers No. Username

Followers

1 Lor%Lo"$3 18058311 11 r&&!bo(a 32806

2 a%*&606 16285 12 r&'#a(%'('a 32802

3 S"r"o$('S$a# 13802 13 9a*&(a*broo 28445

6 "cc>&! 111836 16


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20 TOP A MILD HASHTAGS T=EETERS

$&r$ !)&&!"# b&!)& 11Mar15 !o 1Mar15 $"# GoA*&a%

C*a#&T*&Or%"#ar' a#% *a&rba#% 28024 p&>r&% 6806 1 M$",&$!PLG 1856

%"!o%&)a 38230 1 *a#apara"!a 184

A#%#P!r 38124 1 r!-" 1842

10 B&(a>arE


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20 TOP MARLBORO HASHTAGS T=EETERS

$&r$ !)&&!"# b&!)& 11Mar15 !o 1Mar15 $"# M"b&$ o

N&#"or 641

&("c"a#&("ca 32 1 ar"o#a#%' 640

%a


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TOP SERS COMPARISON

Sor!&% ba$&% o# ,o((o)&r Co#! Sor!&% ba$&% o# E#a&

No. Username Followers!n"a"eme

nts No. Username!n"a"em

nts

1 $)araaa 1258663 6 1 M$",&$!PLG 24

2 ba#)a#$ 1685 N.A 2 $)araaapro% 1

3 I!$&ra& 1081 N.A 3 CoE?p(ora& 14

6 Pr"aTaa 15

5 E"(',"r%"a#a 68353 N.A 5 c*r"$!"a#$%r! 11

4 ra$a$"!a 68043 N.A 4 a(('oca#ar!

p&>r&% 6806 1 M"ra,"r%a$ %"!o%&)a 38230 1 *a#apara"!a 4

A#%#P!r 38124 N.A pra$&!'aa-baar 5

10 B&(a>arE


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THE CONERSATIONS


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=or% C(o%

Sp&rSocc&r

"earch $weets rom&• '(y)"uper"occer

"earch *eriod&11+(ar+15 to 1+(ar+15

S!ro# !"o#$ o a((!*"#$ r&(a!&% !o$occ&r8 "#c(%"#!&a$ a#% p(a'&r$/

ord -loud items are sied basedon its prominence /count inconversations


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=or% C(o%

A M"(%

"earch !eywords&• -hange$heOrdinar y

• o3head*eople


S!ro# !"o#$ oSa!ra "# a%%"!"o# !o$&


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=or% C(o%

Mar(boro

"earch !eywords&• 4ever"ay(aybe• (ibes


S!ro# !"o#$ o&


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,N ,ACTS 135

D&$p"!& Mar(boro b&"# a a(&$-&)&% bra%"% 'o -#o) !*a! !*&"r "#c&r$ o# T)"!

*a$ a *"*&r &a(& co#!


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#$0004#%ale

71&

#$0006#Female

29&

' %(l)

#$00

45$0006#Female

55&

%arl*oro

6ased on $witter observed during 11+(ar+15 to 1+(ar+15


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6ased on $witter observed during 11+(ar+15 to 1+(ar+15

0

5

50

500

58000

508000

5008000

' %(l) Tweet +nuence

Followers

1

10

100

18000

108000

1008000

%arl*oro Tweet +n

Followers


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T=EETS REACH CONTS OER 1 =EEK PERIO

0

508000

1008000

1508000

2008000

2508000

3008000

C*a#&T*&Or%"#ar' GoA*&a%P&op(&

Ipr&$$"o#$ T)&&!$

+m-ress(ons


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LEARNINGS


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T=O DI,,ERENT APPROACHES

o D>ar *a$ $rroa!& bra#%$ !*a! ("


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THANK 9O

indo tobacco social media landscape - 2015q1 dip stick

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