Indiana

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The Greatest Spectacle in Reading

Sources: Scarborough Research 2012, R2 (Multimedia); Wikipedia (Indianapolis Speedway capacity)

Once every year, 400,000 racefans gather to witness the most

prestigious event in motorsports -the Indianapolis 500. That’s

impressive! But this crowd placessecond to the 426,000 Indiana

adults who visit a newspaperwebsite every week.

Combine that digital audiencewith the 2 million Indiana adults

who read a print edition thisweek, and the state’s newspaper

audience could fill the Indianapolis Motor Speedway

five times over.

If you’re a newspaper reader, you’re in great company!

And if you’re an advertiser, remember that Indiana’s newspaperscan put your business in the driver’s seat.

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