Mirroring Entrepreneurial Potential

Indian School of Entrepreneurship & Enterprise Development

1. LEARNED COMPANIONSHIP AND SUPPORT

1. A LONELY PATH OF SELF-LEARNING

2014

2. RANDOM LEARNING AT EVENTS

3. HIGH INCIDENCE OF CLASSIC MISTAKES

4. MIS-ALIGNED TEAMING

2. CUSTOMISED AND INTEGRATED LEARNING

3. CORE LEARNING TO REDUCE COMMON MISTAKES

4. TEAMING PROCESS NEEDS FACILITATION & GUIDANCE

Entrepreneurs & Startups need a mirror & a learned companion

Entrepreneurial Mindset

Market of Entrepreneurial Wisdom: Pain, Gap & Remedy

Pain felt by entrepreneurs & startups

Remedy Conceived

5. LACK OF QUALITY, RELEVANT. APPLIED. INNOVATIVE AND OUTCOME-ORIENTED EDUCATION.

6. WORK EXPERIENCE LACKING CREATIVE, EXPERIMENTATIVE INTERDISCIPLINARY AND DISCRETIONARY LEARNING.

VisionCreate and deliver educational programs to

enable entrepreneurs and intrapreneurs to launch and grow innovative enterprises and start-ups.

Integrated institution serving the widest value chain from young ideators to scaling startups.

Unique institutional model (non-governmental, non-promoter driven, largely driven by internal stakeholders.

Unique faculty definition - combines academia, entrepreneurs and business professionals), young to experienced, interdisciplinary and global.

Proprietary pedagogy, curriculum and content

Unique selection and recruitment processesOne stop institution for a whole range of entrepreneurial learning opportunities.

Distinctions Distinctions

Mission

★ iSEED envisions a perpetually evolving and enterprising world that would realise the critical need to nurture new ventures to realise their potential and serve the humanity at large.

★ iSEED aspires to become the comprehensive hub in the entrepreneurial ecosystem that will symbiotically engage with aspiring youth, entrepreneurs, startups, investors, educators, government bodies and institutions and enable each to collaborate, learn and advance collaboratively to continuously enhance vibrancy into the ecosystem.

★ iSEED aims to advance entrepreneurial thinking, experimenting and researching on innovative learning methods, and develop a dynamic multidisciplinary curriculum for entrepreneurs.

★ iSEED will be a learning partner and the closest institutional companion to the new-age entrepreneurs enabling them to develop their ideas into high-performance, equitable and sustainable enterprises that meet the rigorous demands of today’s dynamic and emerging markets.

★ Be a respected educational institution for entrepreneurs and innovators in India,

★ Conduct actionable research.

★ Develop ‘ethical, sustainable and best practices’ for the entrepreneurial ecosystem.

★ Be an exemplary institution that practices an entrepreneurial mindset and preserves entrepreneurial values and work culture.

★ Demonstrate excellence in teaching and incubation.

Become the leading brand of entrepreneurship education for budding

entrepreneurs and startups.

2014

Engaged Faculty/ Long-term Mentoring Personal handholding, practical guidance, resourceful support. structured and continuous interaction.

Horizontal, Applied & interdisciplinary Learning Learning entered around enterprise needs of budding entrepreneurs

Structured learning from past cases Research based learning from academics , practitioners and entrepreneurs from adjacent ecosystem

Team Alignment & Resource Enablement Easy and early access to potential team members inducing a natural process of alignment in facilitated

Value-add from iSEED - an Integrated, focused institution engaged with the ecosystem

Entrepreneurial Mindset

iSEED Value Proposition

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Integrated institution with in-house incubator and seed funding

Committed Founding Team of operational nature

Strong, diverse and interdisciplinary faculty

Institution in synergistic alliances with various players in the entrepreneurial ecosystem

Comprehensive set of programs for entrepreneurs at various stages

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Placement in startups and intrapreneurial corporates

High quality offline Content for broad online outreach

Institution with global outlook and active linkage

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Proprietary pedagogy, curriculum, and content

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Greater faculty attention on each student

iSEED Institutional Model

Daily Integration of Classroom Learning with Applied Learning

- Wisely designed classroom engagement - Team teaching by faculty who complement - Student ideas integral to content delivery - interactive sessions beyond lecturing - Learning selective concepts and frameworks

- Lab resembling design studios or start-up labs, idea development - Daily application of classroom learning - Learning by doing: Field assignments & market visits - Group problem solving - Mentoring engagements, connect with investors - Networking/collaboration with startup eco-system

- Essential learning of liberal arts nature - Character building and human values, cultural sensitization - Communication, listening, decision making, interpersonal, global outlook and endurance skills - Group exercises and activities interspersed through the day; between days, weeks & terms

Implementation Lab

Humanities & Character Building

Horizontal LearningFirst Half Second Half

Across Days and weeks

Pedagogy @ iSEED

iSeed with singular focus on entrepreneurship higher education strategically immersed in the eco-system

The learning space for entrepreneurs is largely dispersed with a critical quadrant unaddressed. Better institutions in India are less focused on Entrepreneurship and largely distant from the entrepreneurial eco-system.

Networked & Disjointed

✦Horizontal learning ✦ Daily implementation of Theory

Campused & Focused

Distant from Ecosystem

Focus on Entrepreneurship

Embedded in Ecosystem

iSEED

IITsIIMs

Accele- rators

Incub- ators Co-

sharing

E-events

Shiv Nader

WoxsenISB

iSEED Strategic Positioning

EDIBennett

Ashoka

Dr Harsh Mishra✦ Professor of Entrepreneurship &

Strategic Management with vast institution-building experience in US and India

✦ Founder and President of iSEED with strategic leadership, program and curriculum design and faculty roles.

✦ Previously a prof at the State University of New York and MDI Gurgaon for 2 decades

✦ PhD (Strategy) from Fox School (USA) and B.Tech from IIT Delhi.

Dr. Deepak Pandit ✦ Longstanding corporate with general

management experience with telecom MNCs and global satcom startups

✦ Co-founder at iSEED in-charge of Program Delivery, Program Director (PEP), incubation, institution development, teaching and research.

✦ PhD in the area of Innovation Management from MDI Gurgaon.’ Graduate of first full time MBA batch from BIMTECH with a 1st class undergraduate Degree in Commerce (Hons) from University of Delhi

✦ Publications include a teaching case on entrepreneurship accepted  as a part of Harvard. Business School collection.

Sidharth Tripathy✦ Master Degree holder from Harvard

University with special focus on Educational Innovation & Social Entrepreneurship, 

✦ Co-founder, Chief Evangelist, STREP Program Director, and a faculty at iSEED. 

✦ a serial entrepreneur and currently the Founder & CEO of 'Skillizen that is building the World’s 1st Management Skills Curriculum for young citizens.

Team

Team

Vikram Karayi✦ Vikram has over two decades of

experience in Human Resources management and Consulting in India and has held country HR leadership roles in organisations including Lucent Technologies, Philips Software, Fidelity Investments, Exxon Mobil, Steria India and Salesforce.com. He has consulted extensively with the Indian 'CXO' community in the areas of leadership coaching and assessment, organisational capability development, and culture change. He also has 'core expertise' in the design and development of HR systems and

K.C. Jacob✦ Has a diverse & cross functional

leadership experience of over three decades in marketing and strategic planning across sectors of retail finance, luxury retail, consumer goods & media.

✦ Core team member at iSEED with roles as Head Marketing & Corporate relations, Program Director (WEP) & mentor.

✦ Worked with leading organizations like the Taj Group of Hotels, Hotline, Reader’s Digest, Media Transasia, TOI & the Muthoot Group. His core specialty is in new market entry, market acquisition & business turnaround.

Sachdev Ramakrishna✦ Sachdev  played several leadership

roles in the industry. He was till recently the Strategy, Marketing & Communications Director for the India and Singapore geographies at Sopra Steria. In his remit at Steria, he helped build a significant brand and business presence for the company, as well as leading  the strategic planning process for the company in India and Singapore.   He had earlier served as Global Vice President of Strategic Marketing at MphasiS, Chief Information Officer at Dr.Reddy's Laboratories and Head Of Strategic Planning at Piramal Enterprises Ltd.

Team

Samir Shah

✦ An active investor in early stage companies, with investments in clean energy, technology, water, education and health-care. 

✦ Advisory Board Member and a faculty at iSEED.. ✦ MBA from Wharton School (Univ of Pennsylvania), ✦ Has experience in global financial markets for

over 27 yrs with various firms (including Goldman Sachs) in New York and Hong Kong.

✦ On the Investment Committee and Advisory Board member at an early stage investment firm, Contrarian Funds and on the Selection Council at Venture Nursery, an angel backed accelerator based in Mumbai.

✦ Director in Waaree Energies Limited, a leading solar energy company in India and on the Capital Markets Committee at the Indian Merchants Chamber, Mumbai. He is trained as a Chartered Accountant and a lawyer prior to completing his MBA at Wharton.

✦ Co-Founder & Partner of Tenshi Peak Ventures, a Singapore-based global angel investment, mentorship and business development platform, 

✦ Advisory Board Member and a faculty at iSEED..

✦ MBA from London Business School , Masters from the IIFT, New Delhi and a Bachelors in Mechanical Engineering from College of Engineering, Guindy (Chennai), India.

✦ An active investor, mentor as well as an entrepreneur. His angel investments have been in number of sectors such as online gaming, education, clean energy, Internet of things to broader areas in ICT.

✦ Previously held senior roles in Royal Bank of Scotland & Morgan Stanley in Singapore and Hong Kong.

Ramesh V. Raghavan Dr. Mahesh Joshi

✦ Director of Research & Practice, Center for Innovation and Entrepreneurship, and Associate Professor of Global Strategy and Entrepreneurship at the School of Business, George Mason University.

✦ Advisory Board Member at iSEED✦ PhD from Temple University, Philadelphia, USA.✦ Awarded “School of Business Service Award”

several times, recognized“Teacher of the Year” & “Commitment to Academic Excellence” awards.

✦ Researcher on process innovativeness, adoption of new technology, and strategic change publishing articles in highly reputed academic journals winning several “Best Paper Awards”

✦ Founding member of an Internet based business. and an advisor to several startup firms in the Washington DC metro area,

Advisors

Programs Duration Frequency (per anum) Launch

Initial Intake (No.)

Fees (Rs Mn)

50 weeks 1 Jul 2016 25 0.80

25 weeks 2 Dec 2015 30 0.10

12-weeks 3 June 2015 20 0.05

14-weeks 1 Oct 2016 20 0.10

25 Weeks 1 Jan 2018 30 0.20

25 Weeks 1 Jun 2017 30 0.40

STARTUP RESOURCE ENABLEMENT PROGRAM (STREP) GRADUATE ENTREPRENEURSHIP PROGRAM

(GEP)PROFESSIONAL ENTREPRENEURS PROGRAMME 1-3 days 8 Dec 2014 60 0.03

Program Details

STARTUP RESOURCE ENABLEMENT PROGRAM (STREP)

GRADUATE ENTREPRENEURSHIP PROGRAM (GEP)

PROFESSIONAL ENTREPRENEURS PROGRAMME

MID-LIFE ENTREPRENEURS PROGRAMME (MEP)

CONDENSED LEARNING PROGRAMME (CP)

WOMEN ENTREPRENEURS PROGRAMME (WEP)

SELF-LEARNING ENTREPRENEURS PROGRAMME (SEP)

Graduate Entrepreneurship Program (GEP)

Kishore has just competed his engineering with flying colors, Always thought that becoming Bill Gates or Mark Zuckerberg can only happen by accident, untill one day his friend told him about ISEED where entrepreneurs are groomed. GEP is going to be his platform for launching the next big startup venture.

Kishore Tyagi @ Graduate Entrepreneurship Program (GEP)GEP

OPPORTUNITY FOCUS

SOLUTION

TRANSFORMATIVE CURRICULUM

A focused edu-mentoring kind of a program that is largely unavailable to a budding entrepreneur in a traditional educational system.

✦ 1-year full-time program to take a young entrepreneur on the journey from ideation to enterprise launch ✦ Designed & delivered by ISEED.✦ INTERDISCIPLINARY curriculum : Filling the void in the market for

entrepreneurial wisdom ✦ APPLIED curriculum: Taking the definition of “applied” from

learning mid-range skills to higher entrepreneurial competence ✦ SIMULTANEOUS curriculum: Filling the crucial need to build one's

venture alongside crucial entrepreneurial learning

Startup Resource Enablement Program (STREP)

Currently an insurance salesman aspires to become a Bus Dev Head , Keen to learn from the school of life but doesn’ t want to spend years to get some meaningless degree. STREP is the bridge to his dreams.

Ramesh Reddy @ Startup Resource Enablement Program (STREP)GEP

OPPORTUNITY FOCUS

SOLUTION

TRANSFORMATIVE CURRICULUM

Hiring the right people is the single biggest challenge for any growing startup

✦ 6-month Full-Time Transformative Program ✦ Co-designed & co-delivered by iSEED & startups for startups.

✦ INCULTARATE (Culture & mindset development modules needed to succeed in startups jobs)

✦INSKILL (In demand skill modules handheld by Startup Practitioners on UI/UX, Digital Marketing, Business Development, WeB Technology, People Management & Supply Chain Management)

✦ INSIMULATE (Real & live startup projects from hiring partner startups/companies)

Professional Entrepreneurship Program (PEP)

A corporate animal by the day and a closet day dreamer who is always thinking about building his own company. But wonders how can he learn the entrepreneurial ropes while still being in his job. Now the 12 weekend PEP at iSEED will bring his dreams to life.

Sunil Borwankar @ Professional Entrepreneurship Program (PEP)GEP

OPPORTUNITY FOCUS

SOLUTION

TRANSFORMATIVE CURRICULUM

Several entrepreneurs and potential entrepreneurs have ideas which are underdeveloped. Even when they have ideated, business owners sometimes get stuck in devising a sustainable growth strategy which can be implemented effectively. There is a lack of dedicated offerings focused on entrepreneurs to resolve these teething issues in their new ventures.

✦ Through its PEP program, iSEED provides a unique handholding to assists participants in acquiring the knowledge, skills and attitude for realizing their dream of becoming successful entrepreneurs.

✦ 12-week weekend mode ✦ Concepts, tools and techniques explained by iSEED core faculty ✦ Peer learning and ideation tools ✦ Framework base for key concepts ✦ B Plans and growth strategy presentation to panel of experts ✦ Access to funding networks ✦ Guidance from mentors, investors and fellow entrepreneurs ✦ iSEED entrepreneurial community support

Women Entrepreneurship Program (WEP)

Marketing manager in an MNC, tired of reading stories about others breaking through the glass ceiling, wants to script one of her own. It will give her a better work-life balance. Full of ideas and energy to create a startup. What’s her next step ! WEP is the way to go.

Ankita Bhatt @ Women Entrepreneurship Program (WEP)GEP

OPPORTUNITY FOCUS

SOLUTION

TRANSFORMATIVE CURRICULUM

Several women entrepreneurs and potential women entrepreneurs have ideas which are underdeveloped. Even when they have ideated, business owners sometimes get stuck for a lack of mentorship and supportive ecosystem to begin the enterprises.

✦ iSEED provides through its WEP program a unique handholding to assists participants in acquiring the knowledge, skills and attitude for realizing their dream of becoming successful entrepreneurs. ✦Specific problems ranging from ideation, teaming, funding ,to growth strategy are focused based on the customized need of the participants.

✦ 14-week weekend mode ✦ Concepts, tools and techniques explained by iSEED core faculty ✦ Peer learning and ideation tools ✦ Framework base for key concepts ✦ B Plans and growth strategy presentation to panel of experts ✦ Access to funding networks ✦ Guidance from mentors, investors and fellow entrepreneurs ✦ iSEED entrepreneurial community support

Marketing Strategy

TARGET AUDIENCE

GRADUATE ENTREPRENEURSHIP

PROGRAM (GEP)

GENESIS WAY TO CONNECT

Need for a program to nurture young budding entrepreneurs. Helping their ideation, learning about their markets and connecting them with the evolving start-up ecosystem, for them to succeed and evolve as better companies.

STARTUP RESOURCE ENABLEMENT PROGRAM

(STREP)

PROFESSIONAL ENTREPRENEURSHIP

PROGRAM (PEB)

The Entrepreneurial seed sowed early in 12th grade through college. The audience would be:

- Students Age 17+- Influencers Parents/Teachers Age 35+

- Digital & Social Media- Radio Spots & Talk Show- Newspaper/Select Magazines - PR/Road Shows/BTL activities

Brand building a separate exercise - all above + good PR resource.

“India is the 3rd largest start-up ecosystem globally adding 800 start-ups annually.” - NASSCOM Product Council

India with the fastest growing start-up ecosystem in the world; the number of tech start-ups is projected to be over 11,500 by 2020, employing over 2.5 lakh people growing from just 65,000-75,000 in 2014.

Tech/ e-commerce start-ups growing manifold with scarce employable resource.

Need for a focused program to make fresh graduates or young working professionals to become “employable” & “ready” for start-ups for a committed tenure.

College students in their final year.

Large population of young corporate employees with a few years of work looking to explore their potential in start-ups. The audience would be:

- Students Age 20+- Existing work force Age 28- Influencers- Parents/Teachers/Peers Age 40+

Social Media & Digital networkNewspaper/Select MagazinesRadio Spots & DiscussionsSeminars/Talk ShowsCo-Branding, Endorsements by established Start Ups and Entrepreneurial Ventures

Media & Portal Tie-ups

First time entrepreneurs having travelled the journey through sheer perseverance get bogged down regularly on many issues. As a result, barely 10% of entrepreneur start-ups succeed.

Existing Entrepreneurs facing roadblocks at different stages of their venture

Influencers

Mentors & Peers

Entrepreneur Ecosystem Connect and building silent network

Events focused at the Entrepreneur Eco spaceDigital & Social Media outreach

Programs Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7

Graduate Entrepreneurs Programme (GEP) 0 25 75 150 250 350 450 550

60 120 360 720 1,200 1,680 2,160 2,520

80 120 360 720 1,200 1,680 2,160 2,520

0 0 40 120 240 400 560 720

0 0 30 90 180 300 420 540

0 0 0 30 90 150 210 270

140 265 865 1,830 3,160 4,560 5,960 7,120

Student Enrolments

STARTUP RESOURCE ENABLEMENT PROGRAM (STREP)

GRADUATE ENTREPRENEURSHIP PROGRAM (GEP)

PROFESSIONAL ENTREPRENEURS PROGRAMME

MID-LIFE ENTREPRENEURS PROGRAMME (MEP)

TOTAL NO. OF ENROLMENTS

WOMEN ENTREPRENEURS PROGRAMME (WEP)

SELF-LEARNING ENTREPRENEURS PROGRAMME (SEP)

May 2013 - iSEED starts after deliberations on formation of the institution for about 2 months June 2013 - One Year Full-time Entrepreneurship Program (currently known as GEP) ideated, program and Curriculum Designed June 2013 - Business Office located at Time Tower Gurgaon July 2013 - Content/Cases Developed for the program 19th July 2013 - Roundtables conducted on various topics

Journey so far …

12th July 2013 - Curriculum Workshop was held to gather input/feedback from national and international experts on the design of 1-Year Full-time Entrepreneurship Program of iSEED. 27th July 2013 - 12-Week part-time program for executive entrepreneurs was piloted.   30th July 2013: Founder Harsh Mishra steps out of MDI Gurgaon where he was a professor of Entrepreneurship’ to join as full-time President of iSEED. 1st August 2013: Launch of iSEED by the Hon’ble Union Minister for MSME in Gurgaon.

September 2013 - Re-teaming at iSEED starts October 2013: IPR for iSEED filed with the Trademark Authorities October 2013: iCube the idea contest for student at colleges was launched November 2013 : Research Survey by iSEED was published January 2014: New team formation was completed June 2014: The new iSEED website was launched

2014

July 2014: New programs identified and designed 2014: Program on ‘Digital marketing’ was conducted November 2014: STREP was conceived and designed December 2014: Program on ‘Market Development for Technology Ventures’ was conducted Feb 20, 2015 : Program on ‘Investor Prep for Starups’ was conducted (oversubscribed with participation from investors from national and international locations).June 6, 2015 : PREP Program commences with full batch

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2013 2015

Sep Oct Nov Dec Jan Feb Mar June

2014 2015

Incubation goes live

Short Term Programs are conducted

PREP  1  Program  to  beginProfessional

Entrepreneurship Program Mktg Launch

STREP Program Marketing Launch

Marketing launch of PREP Program

Website goes Live Digital

Marketing for short programs begin

Teaming in Place

Investor Prep Program for Startups

Dec

2016

STREP first batch to commence

Third campus planned

Second  campus planned

Mid life (MEP) and Self Learning (SEP) programs get launched

2017

Milestones

Apr Sept

Milestones

GEP first batch to begin

PREP  3  Program  to  begin

PREP  2  Program  to  begin

AprOct July

PREP  4  Program  to  begin

OctFeb June

Contact +91 9958175361 or Email: info@iseed-edu.in

Indian School of Entrepreneurship & Enterprise Development