india globalisation 3

© India Globalisation, Paris Shakti Pandey & Ravi Nakulan

LOCAL


SKIN CARE CATEGORY : WHITENING CREAMS

International Brands have to adapt to Indian Market as the whitening creams are in demand and thus we see their presence and specific advertisements for this.


SKIN CARE CATEGORY (WHITENING RANGE)


SKIN CARE CATEGORY

No difference in other skin care packaging or advertisements.


COSMETICS

No difference in colour cosmetics packaging or advertisements, just colour range for Indian Market varies.


INDIAN COSMETICS


THERE IS A HUGE DIVERSITY OF INDIAN CUISINE BUT STILL

THERE IS PLACE FOR INTERNATIONAL


FOOD

Though India has a rich and varied palette of cusine, there is a large presence of International food mainly Italian, Chinese, Thai and French as Indians are curious and very open to try new

things..

This advertisement clearly depicts that:


FOODThe International Brands have adapted to the Indian Tastes

Lays Chips has various spicy flavours


GLOCAL

Mc Donald’s and Pizza Hut adapted to the local tastes and culture. The only Mc Donald in the world that has no beef .


TRENDS

The high-tech luxury items are increasingly in demand and the number of Indians owning mobile phones has grown by 2000% . India has over 270 million mobile users and is adding over eight million subscribers every month. Hutch, Nokia & Samsung are the main players and have customised technology to meet Indian needs. Nokia added a built in flashlight that truck drivers find it very useful on poorly lit highways. They have even “Indianised” the price to suit an average Indian.


Another phenomenon is burgeoning “Malls” in the retail sector. Earlier the luxury companies had dearth of high end retail space to showcase their products and now have a wide choice.

The Great India Place in Noida Delhi, Unitech's 1.5 billion sq ft "shoppertainment" destination which opened earlier this year. There are many others coming up in Delhi and other cities too., “ Another luxury Mall has sprung in Bnagalore called the UB City and has all international luxuruy brands and also Armani Café.


It is the trend to shop in these Malls and eat out in the food courts.


Center of Influence and trends

• Magazines

• TV series and soap opera

• Movies and comics

• Web Community, blogging and social nets

• Ads, fashion designers, music

• Lifestyle (Brands, Malls Culture, Mobile& Food)

• Targets


THE GREENATHON- Our big effort for the environment

NDTV an Indian Chanel had a first ever 24-hour live event, THE GREENATHON that was telecasted to raise awareness about the environment and find ways to create a cleaner, greener tomorrow. The Greenathon will help raise funds for TERI’s ‘Lighting a Billion Lives’ initiative to provide solar lanterns to villages that would otherwise be without electricity for a decade or more.

The Campaign aimed to bring light into the lives of one billion rural people by replacing the kerosene and paraffin lanterns with solar lighting devices. This will facilitate education of children; provide better illumination and kerosene-smoke-free indoor environment for women to do household chores; and provide opportunities for livelihoods both at the individual level and at village level. They collect around 4 00 000 Euros


THE THREEPROJECTS OFGREENATHON


Youngsters, are the targets and their new driving force for Indian economy as they go all out to seek new experiences from food and wine, installs an in-home spa and holidays in exotic destinations, modern retail is well on its way to becoming the key driver of the country's economy. In India, almost 70% of the population is under the age of 35 years. However the trend hold good for all ages from 15 to 55 and it is not merely a large-city phenomenon; people in smaller towns espouse these values as well.

The younger Indians have more confidence and are willing to borrow to finance their consumption. India has a huge chunk of well-educated professionals who are increasingly getting influenced by fashion and style. Global brands are getting more recognition as purchasing power of people is also growing.

TARGETS

india globalisation 3

Entertainment & Humor

indian cosmetics

indian market

indian needs

indian chanel

average indian

skin care packaging

international luxuruy

indian tastes lays chips