1. Corporate Social Responsibility: its importance for industry and education David Willey Deputy Vice-Chancellor Bournemouth Universitywww.bournemouth.ac.uk

2. Corporate Social Responsibility Term used interchangeably with corporateresponsibility, corporate citizenship and triplebottom line Covers the relationship between corporationsand societies with which they interact Going beyond economic & legal concerns Often involves trade-offs between competingissues, particularly profit to address broaderstakeholder and global concerns Increasingly important, yet term remainsunclear www.bournemouth.ac.uk2 3. DefinitionA concept whereby companiesintegrate social and environmentalconcerns in their businessoperations and in their interactionwith their stakeholders on avoluntary basis The European Union, 2002 www.bournemouth.ac.uk3 4. 2nd definitionA commitment to improvecommunity well-being throughdiscretionary business practices andcontributions of corporate resourcesKotler and Lee (2005) Corporate SocialResponsibility, New Jersey, John Wiley &Sons, Inc. NY, USAwww.bournemouth.ac.uk4 5. While there is no universal definition ofcorporate social responsibility, it generallyrefers to transparent business practices thatare based on ethical values, compliance withlegal requirements, and respect for people,communities, and the environmentSir Geoffrey Chandler, Defining CorporateSocial Responsibility, 2001www.bournemouth.ac.uk 5 6. Four prevailing drivers Moral obligation Sustainability meeting the needs of the present withoutcompromising future generations Licence to operate Compliance and building goodwill toacquiescence of government andstakeholders Reputation enhancing brandwww.bournemouth.ac.uk 6 7. Triple Bottom Line People Planet Profitwww.bournemouth.ac.uk 7 8. People Fair and beneficial business practicestowards labour, community, region inwhich a corporation conducts itsbusiness Would not knowingly use child labour Fair salaries to its workers Safe working environment Good working conditions for employees Contribute to its community, forexample through health care oreducationwww.bournemouth.ac.uk8 9. Planet Sustainable environmental practices Careful management of its consumption ofenergy and non-renewables Reduction in manufacturing waste Treatment of toxic chemicals in a safe andlegal manner Life cycle assessment of products (from rawmaterials to disposal by the end user) Determine the true environmental cost www.bournemouth.ac.uk9 10. Profit Not limited to the internal profit madeby a company or organisation It is the economic benefit enjoyed bythe host society It is the lasting economic impact theorganisation has on its economicenvironmentwww.bournemouth.ac.uk 10 11. CSR: the business benefits Employee recruitment and retention Employee motivation and productivity Enables compliance with regulatory requirements Supportive community partners and localgovernment Understanding of wider impact of business enablesinnovation and new product/services development Enhances competitive advantage, reduces risk fromreputational damage www.bournemouth.ac.uk11 12. Other Issues Globalisation Governmental and inter-governmental interventions Consumer and investor activism Serious and high-profile breaches of corporate ethics Citizens in many countries are making it clear thatcorporations should meet standards of social andenvironmental care Increasing awareness of limits of government legislativeand regulatory initiatives Risk of business disruption, and damage to brand andcompany reputationwww.bournemouth.ac.uk12 13. Bournemouth University A socially responsible organisation Inspiring our students, graduates andstaff to enrich the world Educating students as global citizenswho understand SustainableDevelopment Engaging with community partners forsustainable development and greeneconomywww.bournemouth.ac.uk13 14. Sustainable Development at BUSustainable Development (SD)is about ensuring a better qualityof life for everyone, now and forgenerations to come www.bournemouth.ac.uk 14 15. Environmental Management EcoCampus Gold Award May 2011 Green League 2011 Ranked 5th in UK Rated excellent for Environmental Policy, Auditing, Staff &Student Engagement Performance Improvements e.g., water consumption cutby 22% in 5 years; recycling rate up to 43% Challenging target to reduce CO2 emissions by 30% from2005/6 levels by 2015/16 www.bournemouth.ac.uk15 16. The University as a Global Citizen BU as a BusinessEnsuring that global perspectives (and sustainable development)inform the planning processCurricula and PedagogyExtra/co-curricular activities Ensuring that all learners Ensuring that the learningdevelop knowledge & skillsenvironment and opportunitiesfor GP and SD in anreinforce the Global and SDinternational curriculumGlobalagenda. Perspectives Research Community Ensuring that researchEnsuring a vibrant internationalcontributes to the development community & providingof sustainable development and leadership at the local, national collaboration on global issuesand international levelwww.bournemouth.ac.uk16 17. CSR: the educational benefitsAll the business benefits plus.. Student recruitment Students and graduates as global citizens Supportive community partners Enhances competitive advantage, reduces risk from reputational damage www.bournemouth.ac.uk 17 18. Final thoughtNot everything that can be countedcounts, and not everything thatcounts can be counted. Albert Einstein www.bournemouth.ac.uk 18 19. Questions and Comments?www.bournemouth.ac.uk 19