BRAND DIGITAL PROJECTIONS & FINANCIAL IMPLICATIONS

Index Foods + Syracuse Digital

ANNUAL SERVICE FEE BREAKDOWN CLIENT-AGENCY PARTNERSHIP

The stated digital metrics can be met after 12 months of partnership with Syracuse Digital.

These will be achieved through daily engagement, a professional combination of digital boosting tools, consistent and accurate marketing analysis with top-class marketing softwares to develop means for improvement and important digital partnerships with relevant amplifiers online.

RETAINERSHIP PROPOSAL: 12 MONTHS PARTNERSHIP As previously explained, a minimum of 4 professionals on a day-to-day basis will handle Index Foods digital signatures in the 4 following segments:

Content Development, Fanpage Management & Digital analysis App Development, Web Programming Graphic Design, Animation Digital Brand Management and Campaign Strategy formulation & Execution

The total value of remuneration to be paid to the agency- Syracuse Digital will be:- N9,000,000.00 per annum (payable monthly) according to the following breakdown summary=

The sum total of the following:- Phase 1: N1,112,500.00- Phase 2: N2,140,920.00- Phase 3: N5,816,220.00Less Client Discount of N69,640.00

The above stated fee will cover the following (but not limited to):- Intellectual Labor in the initially stated areas. - App Development, design and deployment [6 minimum over 12 month span]- Consumer contact database building [names, emails & phone numbers]- Fanpage administration and daily CRM (and daily post boosting on Facebook)- Brand subscriptions to marketing softwares and monthly brand analysis reporting- Campaign digital strategy, execution, monitoring and reporting- Animations and video content production- Partnerships with digital amplifiers across various social platforms- Digital PR Handling- Web server administration for site and app management

AGENCY RETAINERSHIP FEE BREAKDOWN

PROPOSED SERVICE RETAINERSHIP FEE BREAKDOWN

PHASE 1: 3 MONTHS SN PERSONNEL NAME POSITION RATE/

HOUR (N)WORK HOURS [+WEEKENDS]

WEEKLY VALUE (N)

MONTHLY VALUE (N)

TOTAL VALUE FOR PHASE (N)

1 SUNKANMI OLA CHIEF DIGITAL STRATEGIST 850 18 15,300 61,200 183,600

2 ABEL EKELE DIGITAL CREATIVE DIRECTOR 750 22 16,500 66,000 198,000

3 GRACE IJERE SOCIAL MEDIA MANAGER 500 35 17,500 70,000 210,000

4 MORRIS EBIEROMA WEB DEVELOPER & DIGITAL BRAND ANALYST 550 24 13,200 52,800 158,400

SUBTOTAL: 750,000.00

VAT 5%: 37,500.00

TOTAL AGENCY FEE: 787,500.00

HUMAN RESOURCE REMUNERATION

ADDITIONAL COSTSi. Wisemetrics Facebook Performance & Analysis Tool (N75,000 /mth): 225,000

ii. Annual Server Side Charges for domain hosting, registration and app deployment (+SSL): 100,000 TOTAL: 325,000

PHASE 1 TOTAL: 787,500+325,000 = N1,112,500.00

PHASE 2: 3 MONTHS HUMAN RESOURCE REMUNERATION

ADDITIONAL COSTSi. Wisemetrics Facebook Performance & Analysis Tool (N75,000 /mth): 225,000

ii. Sysomos Media Monitoring and ORM Tool (N75,000 /mth): 225,000TOTAL: 450,000

PHASE 2 TOTAL: 1,690,920+450,000 = N2,140,920.00

SN PERSONNEL NAME POSITION RATE/HOUR (N)

WORK HOURS [+WEEKENDS]

WEEKLY VALUE (N)

MONTHLY VALUE (N)

TOTAL VALUE FOR PHASE (N)

1 SUNKANMI OLA CHIEF DIGITAL STRATEGIST 900 22 19,800 79,200 237,600

2 ABEL EKELE DIGITAL CREATIVE DIRECTOR 800 28 22,400 89,600 268,800

3 GRACE IJERE SOCIAL MEDIA MANAGER 550 40 22,000 88,000 264,400

4 MORRIS EBIEROMA WEB DEVELOPER & DIGITAL BRAND ANALYST 600 30 18,000 72,000 216,000

5 OLAMIDE ETTI SOCIAL MEDIA & DIGITAL DESIGN ASST. MANAGER 600 30 18,000 72,000 432,000

6 LESLIE WILLIAMS GRAPHICS ANIMATOR (DELIVERY: 2 VIDEOS/MTH) 800 20 16,000 64,000 192,000

SUBTOTAL: 1,610,400..00

VAT 5%: 80,520

TOTAL AGENCY FEE: 1,690,920.00

PHASE 3: 6 MONTHS HUMAN RESOURCE REMUNERATION

ADDITIONAL COSTSi. Wisemetrics Facebook Performance & Analysis Tool (N75,000 /mth): 450,000

ii. Sysomos Media Monitoring and ORM Tool ((N75,000 /mth): 450,000iii. Simply Measured Digital Campaign Analysis Tool (N85,000 /mth): 510,000

TOTAL: 1,410,000

PHASE 3 TOTAL: 4,406,220+1,410,000 = N5,816,220.00

SN PERSONNEL NAME POSITION RATE/HOUR (N)

WORK HOURS [+WEEKENDS]

WEEKLY VALUE (N)

MONTHLY VALUE (N)

TOTAL VALUE FOR PHASE (N)

1 SUNKANMI OLA CHIEF DIGITAL STRATEGIST 900 18 16,200 64,800 388,800

2 ABEL EKELE DIGITAL CREATIVE DIRECTOR 800 34 19,200 76,800 460,800

3 GRACE IJERE SOCIAL MEDIA MANAGER 550 40 22,000 88,000 528,000

4 MORRIS EBIEROMA WEB DEVELOPER & DIGITAL BRAND ANALYST 600 30 18,000 72,000 432,000

5 OLAMIDE ETTI SOCIAL MEDIA & DIGITAL DESIGN ASST. MANAGER 600 30 18,000 72,000 432,000

6 LESLIE WILLIAMS GRAPHICS ANIMATOR (DELIVERY: 2 VIDEOS/MTH) 800 20 16,000 64,000 384,000

7 GODSON UKPERE DIRECTOR APPS & SOFTWARE DEVELOPMENT 750 35 26,250 105,000 630,000

8 CHARLES E. DIRECTOR MEDIA BUYING & EPR HANDLING 650 28 18,200 72,800 436,800

9 SEUN ADEOLA DIGITAL PROJECT & CAMPAIGN BRAND MANAGER 600 35 21,000 84,000 504,000

SUBTOTAL: 4,196,400.00

VAT 5%: 209,820.00

TOTAL AGENCY FEE: 4,406,220.00

PROPOSED DIGITAL EXPENDITURE SYRACUSE DIGITAL + INDEX FOODS 12 MONTHS

The first phase of the proposed digital rollout plan will be focused primarily at Facebook Fanpage Building, the Brand Website Development and the cross integration of these two.

Proposed kick off date for this phase is 8 weeks before the products fully hit the market.

With a steady digital Fanbase already established on Facebook, efforts will be intensified in establishing the digital signature of Index Foods across the different areas of the web.

Optimized customer targeting will be employed here and the brand becomes live on non-social platforms [i.e. banner advertising, article releases, PR stunts and Mobile Marketing all kick off]

The final 6 months will focus on sales push and steady massive brand presence. All further channels will be deployed including other SEM & social intranetworks [e.g. Eskimi and 2GO]

Digital activations with Online-Offline Integration [O2O] will also be organized as this not only endears existing fans to the brand but also attracts new fans massively.

In addition to Syracuse Digitals daily servicing of the brand, the following milestones will be conveniently achieved with the proposed digital spend.

T.O.M.D.A [Top of mind digital awareness] for every single target consumer online will be met.

DIGITAL BRAND BENCHMARKS SYRACUSE DIGITAL + INDEX FOODS

DIGITAL BENCHMARKS FOR TOP NIGERIAN BRANDS

Placing into perspective the top performing brands digitally (using their Facebook social fanpages as a benchmark), it is essential to have a clear understanding of the essence of a strong digital marketing arm.

The following shows the Digital Status of the top 3 brands as at the year end 2013, against their Digital Spend (est.) for the year 2013

CONCLUSION

Contrary to common practice as seen in the preceding slides showing the , we believe that achieving set digital objectives and making the brand a digital frontrunner from start, is about digital professionalism not just digital financial spend. Massive spending can deliver results, but can also be highly inefficient, hence the aim is to attain maximum ROI on every digital marketing investment

Spending right (and only where necessary), and top level professionalism in execution of intricately developed strategies are the keys to achieveing marketing success in all arms including digital.

Awaiting feedback, suggestions and questions