whole foods wellington canvas bag proposal

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Gaia Bag Empowering our global community to take action and save Mother Earth

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Page 1: Whole Foods Wellington Canvas Bag Proposal

Gaia BagEmpowering our global

community to take action and save Mother Earth

Page 2: Whole Foods Wellington Canvas Bag Proposal

Whole Foods Market Earth Day 2009

Page 3: Whole Foods Wellington Canvas Bag Proposal

Hear Ye! Hear Ye!

• Gaia Bag is looking for an eco-partner to help Save the World.

Page 4: Whole Foods Wellington Canvas Bag Proposal

Our Ideal Partner

Environmental stewardship.

Socially responsible buying program.

Gives back.

Goal: 100% environmentally friendly.

Page 5: Whole Foods Wellington Canvas Bag Proposal

Gaia Bag is not any ordinary bag company.

“The bags are a catalyst to get people thinking of the active role they can play in helping the environment. “

“Once you start using the bags, you become a steward of the Earth, recycling more, buying eco-friendly products… re-thinking your consumer habits.”

-Vicki Scataglini, Founder of Gaia Bag

Vicki’s Daughter Julia said she is here to Save Trees.

Page 6: Whole Foods Wellington Canvas Bag Proposal

Gaia Bag Mission

• To offer canvas shopping bags as a platform to empower our global community to take action in improving their lives, the lives of others and the vitality of our Earth.

Earth Day 2009 Free Bag Giveaway

Organizing a workforce of impoverished women of India

Page 7: Whole Foods Wellington Canvas Bag Proposal

Gaia Bag’s Values In Action

1.School FundraisersRaising Awareness and Funds

Campaign

3.Socially Responsible Store Vendor2.Go Green Grocery Store

Events

Empowering our global community to improve their lives, the lives of others and the vitality of our Earth!

Page 8: Whole Foods Wellington Canvas Bag Proposal

Gaia Bag maintains the highest standardsas a Socially Responsible Store Vendor

Our Factory is committed to breaking the cycle of poverty of women in India.

Our Factory is certified through SKAL for fair trade practices and eco-friendly material, even the ink is water-based!

Page 9: Whole Foods Wellington Canvas Bag Proposal

Gaia Bags are 100% natural cotton

Pre-Shrunk, 10 oz. canvas weight, side seams with long 20 inch straps makes Gaia Bags ideal for grocery shopping. Organic bags are available.

Page 11: Whole Foods Wellington Canvas Bag Proposal

You have creative license to choose from 1 of our designs or create your own!

Page 12: Whole Foods Wellington Canvas Bag Proposal

• 25 cents* of every bag sold will be donated to Whole Planet Foundation.

* Based on wholesale price of $3.39 to Whole Foods Market.

Reap the benefits of being a buyer of Gaia Bag

Page 13: Whole Foods Wellington Canvas Bag Proposal

Through sales of Gaia Canvas Bags our goal is to donate $ 1,000,000 to Whole Planet Foundation

Strategic Steps to achieve this noteworthy Goal:Roll out program into regional, national then international campaign.

Determine best way to get bags moving!

1. Local Pilot Program - Whole Foods Market, Wellington- Define and develop Point of Sales activities- Find Ideal Price Point- Develop Product Mix- Create internal and external awareness

2. Regional Launch- Use experience from Pilot program to roll out to regional stores- Duplicate Wellington success

3. National and International Launch- Roll out national campaign when most effective product mix is determined.

"Success is the progressive realization of a worthy Goal” - Earl Nightingale

Page 15: Whole Foods Wellington Canvas Bag Proposal

Locals and Visitors alike will join this cultural phenomenon as they take pride in buying bags from the region.

• Each bag reflects the regional identity of each store.

– Bag designs can be a collaborative effort between Whole Foods Market and Gaia Bag.

Page 16: Whole Foods Wellington Canvas Bag Proposal

What do you say Whole Foods Market?

• $1,000,000 pledge to Whole Planet Foundation.

• 100% Eco-Friendly bags.

• Helping eliminate poverty in India.

• Creative License option for bag design.

• High quality, durable bags.

• Mastering a pilot project that moves bags.

• Time-tested regional sales campaign.

We’re in!

How' bout you?

Page 17: Whole Foods Wellington Canvas Bag Proposal

Gaia bag Empowering our global community to take action in improving their lives, the lives of

others and the vitality of our Earth