whole foods wellington canvas bag proposal
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Gaia BagEmpowering our global
community to take action and save Mother Earth
Whole Foods Market Earth Day 2009
Hear Ye! Hear Ye!
• Gaia Bag is looking for an eco-partner to help Save the World.
Our Ideal Partner
Environmental stewardship.
Socially responsible buying program.
Gives back.
Goal: 100% environmentally friendly.
Gaia Bag is not any ordinary bag company.
“The bags are a catalyst to get people thinking of the active role they can play in helping the environment. “
“Once you start using the bags, you become a steward of the Earth, recycling more, buying eco-friendly products… re-thinking your consumer habits.”
-Vicki Scataglini, Founder of Gaia Bag
Vicki’s Daughter Julia said she is here to Save Trees.
Gaia Bag Mission
• To offer canvas shopping bags as a platform to empower our global community to take action in improving their lives, the lives of others and the vitality of our Earth.
Earth Day 2009 Free Bag Giveaway
Organizing a workforce of impoverished women of India
Gaia Bag’s Values In Action
1.School FundraisersRaising Awareness and Funds
Campaign
3.Socially Responsible Store Vendor2.Go Green Grocery Store
Events
Empowering our global community to improve their lives, the lives of others and the vitality of our Earth!
Gaia Bag maintains the highest standardsas a Socially Responsible Store Vendor
Our Factory is committed to breaking the cycle of poverty of women in India.
Our Factory is certified through SKAL for fair trade practices and eco-friendly material, even the ink is water-based!
Gaia Bags are 100% natural cotton
Pre-Shrunk, 10 oz. canvas weight, side seams with long 20 inch straps makes Gaia Bags ideal for grocery shopping. Organic bags are available.
The options are endless when working with Gaia Bag
• Bag Color and Ink Color have as many possibilities as the colors in the Pantone Color Chart.
• Bag size = Size of a common paper bag
– Can be any shape, any dimension.
– Customizable upon request.
You have creative license to choose from 1 of our designs or create your own!
• 25 cents* of every bag sold will be donated to Whole Planet Foundation.
* Based on wholesale price of $3.39 to Whole Foods Market.
Reap the benefits of being a buyer of Gaia Bag
Through sales of Gaia Canvas Bags our goal is to donate $ 1,000,000 to Whole Planet Foundation
Strategic Steps to achieve this noteworthy Goal:Roll out program into regional, national then international campaign.
Determine best way to get bags moving!
1. Local Pilot Program - Whole Foods Market, Wellington- Define and develop Point of Sales activities- Find Ideal Price Point- Develop Product Mix- Create internal and external awareness
2. Regional Launch- Use experience from Pilot program to roll out to regional stores- Duplicate Wellington success
3. National and International Launch- Roll out national campaign when most effective product mix is determined.
"Success is the progressive realization of a worthy Goal” - Earl Nightingale
Gaia Bag would like to invite Whole Foods Market to roll out a time-tested, overly successful sales campaign!
• Remember the craze over Hard Rock T-Shirts?
Locals and Visitors alike will join this cultural phenomenon as they take pride in buying bags from the region.
• Each bag reflects the regional identity of each store.
– Bag designs can be a collaborative effort between Whole Foods Market and Gaia Bag.
What do you say Whole Foods Market?
• $1,000,000 pledge to Whole Planet Foundation.
• 100% Eco-Friendly bags.
• Helping eliminate poverty in India.
• Creative License option for bag design.
• High quality, durable bags.
• Mastering a pilot project that moves bags.
• Time-tested regional sales campaign.
We’re in!
How' bout you?
Gaia bag Empowering our global community to take action in improving their lives, the lives of
others and the vitality of our Earth