indaba music: unlocking creativity - new marketing opportunities with music
TRANSCRIPT
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Unlocking Creativity
TALK ABOUT US USING
#FUTUREMTHE EVENT
#INTHEMIX
New Marketing Opportunities with Music
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What we’re here to talk about…
• Today, finding marketing partners that align with your brand is a challenge
• To develop quality opportunities for creative audiences is even harder
• Converse + Indaba Media brought Converse Rubber Tracks studio online. Communities and fans now come together for creative, social, quality opportunities
Hear How
#INTHEMIX 2
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Introductions
• Moderator– Kate Pokorny, Pluck PR (@katepokorny)
• Panelists– Geoff Cottrill, CMO, Converse Inc. (@RubberTracksNYC)– Sean Rosenberg, SVP, Indaba Media (@IndabaMusic)– Lauren Zettler, Vocalist, I Am Lightyear (@IAmLightyear)
#INTHEMIX 3
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Converse “In The Mix”
• Extend content investment through remix
• Develop emerging artist through fan engagement• Activate new content• Reach new audience
through social sharing
#INTHEMIX 4
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Interactive Marketing
How have traditional marketing partnerships been modernized with digital
integration?•Anecdotes
•Trends•Measurement
•Benefits#INTHEMIX 5
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Artist Marketing
What are the newest opportunities and challenges for artists online?
•Discovery•Awareness
•Participation•Curation
•Evolving influencers#INTHEMIX 6
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Brand Benefits
Why do brands get involved in music?•Partner alignment•Audience affinity•Business goals
•Closer to content•New music platforms
#INTHEMIX 7
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What’s Next?
• Music: changes for brands• Artists: ways to get their break• Fans: consumption evolution
Q&A
#INTHEMIX 8