2011 atta presentation indaba
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Members of theAdventure Travel Trade Association
Grootbos PrivateNature Reserve
MembersTotal 723 Corporate members
Tour Operators 496 (193 are buyers)
Tourism Boards 60
Industry Partners 139
Association Partners 28
Destinations Buyers (Sellers)
South America 104 (31)
Africa 95 (41)
Asia 90 (27)
Europe 86 (38)
North America 84 (7)
Arctic/Antarctic 41
Middle East 31 (10)
South Pacific 37 (5)
Location of MembersNorth America 55%
Europe 19%
South America 11%
Asia 8%
Africa 5%
Oceania 2%
ATTA Research Initiatives
Jenman SafarisIthala Game Reserve
Adventure Tourism represents
an $89 billion market
Durmitor, MontinegroPhoto Courtesy: MNTO
Operator Revenue in 2010 vs 2009
Tour Operators
Revenue is Down Revenue is Up0%
10%
20%
30%
40%
18.79%
33.78%
Average Change in Gross Revenue in 2010 compared to
2009
Up Down Flat I Don't Know
0%10%20%30%40%50%60%70% 66%
15% 14%5%
Total Gross Revenue in 2010 compared to 2009
Tour Operators
Tour Operators
Tour Operators
Does your tourism organization recognize Adventure Tourism as a stand-alone segment of the overall leisure travel market?
YES - 84.5%
NO - 15.5%
Tourism Boards
Chiapas Photos Courtesy Dennis Coello / Austin-Lehman Adventures
Chiapas Photos Courtesy Dennis Coello / Austin-Lehman Adventures