Incremental Improvements to the Web User Experience

Sean MalleyMentor: Candace Jackson

Transitioning Our CMS

The Old Main Page

•Not Easily Themable •Complex Content Management •Poor Structure

•No User Interactivity

The New NASA

•Simple Theming

• Centralized Content Management

•User commenting, Statistics, Tracking

The New Gallery

The New Gallery

New Structure

Cleaner More Easily Maintainable Code

All Pages Across Site Updated

Better Rendering & Screen Reader Access

Better Search Engine Ranks

Continuing Site Analysis to Improve the User Experience

Basic Traffic Statistics

~170 unique visitors per day 40% of Traffic occurs on Sunday and

Monday Average visit approximately 220

seconds Most Requested Pages:

Intern Application Graduate Application Opportunities Page

User Applciations/Submissions

0 12 24 36 48 60 72 84 96 108

120

132

144

156

05

101520253035404550

User Submissions Aggregated in 6 Hour Buckets

Submitted

Search Engines

79.2553191489362

11.1702127659574

4.255319149

Percentage Hits

Google Yahoo Live MSN.comAltavistaAsk

Top 10 Referrers (2 months) Referrer Hits Percentage

http://nasa.asu.edu 1423 79.23%http://www.google.com 110 6.12%http://spacegrant.arizona.edu

65 3.62%http://www.asuwebdevil.com

63 3.51%http://www.ams.org 33 1.84%http://search.asu.edu 23 1.28%http://images.google.com

15 0.84%http://search.live.com 7 0.39%http://mail.google.com 6 0.33%http://us.mg1.mail.yahoo.com

6 0.33%

Implementing Modifications Adding top level links for pages

resulting in long user search times Monitor search engine keywords to

expand content Optimize for most common browsers New procedures for load balancing

and form testing Automate as many staff intensive

tasks as possible

Most Common SearchesPhrase Percent asu nasa space grant 15.85%nasa space grant asu 9.76%asu space grant 6.10%***REDACTED** 4.88%***REDACTED** 3.66%***REDACTED** 3.66%straw rockets 3.66%nasa straw rockets 2.44%nasa space 2.44%***REDACTED** 2.44%