increasing the value and values of my enterprise
DESCRIPTION
A short presentation introducing one way to increase the value and the values of your enterprise, be it just a dream, a start-up or an up and running business. Creating that all-important emotional engagement with all your stakeholders.TRANSCRIPT
![Page 1: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/1.jpg)
mindful people meaningful work
www.ebbf.org
how can you increase the value and values of your enterprise?
![Page 2: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/2.jpg)
for people who have recently set up their enterprise(start-up)
for people who want to create their enterprise(dream phase)
for people who have a developed enterprise(up and running)
![Page 3: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/3.jpg)
When we think of improving the value and values of our enterprise we often first think of social enterprises
![Page 4: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/4.jpg)
“social innovation: seeking the mission and pursuing meaningful change that ultimately creates prosperity for everyone”
Robert Wolcott mentions this concept but actually refers to this now happening / needing to happen in large corporations
www.ebbf.org | “social” innovation
http://www.fastcoexist.com/1679415/how-can-large-corporations-incorporate-social-innovation
![Page 5: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/5.jpg)
“social innovation: seeking the mission and pursuing meaningful change that ultimately creates prosperity for everyone”
Robert Wolcott mentions this concept but actually refers to this now happening / needing to happen in large corporations
www.ebbf.org | “social” innovation
http://www.fastcoexist.com/1679415/how-can-large-corporations-incorporate-social-innovation
![Page 6: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/6.jpg)
“social innovation: seeking the mission and pursuing meaningful change that ultimately creates prosperity for everyone”
Robert Wolcott mentions this concept but actually refers to this now happening / needing to happen in large corporations
www.ebbf.org | “social” innovation
http://www.fastcoexist.com/1679415/how-can-large-corporations-incorporate-social-innovation
![Page 7: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/7.jpg)
At IBM, we ask ourselves four simple questions:- Why would customers buy from us, rather than someone else?- Why would someone invest in us?- Why would someone work here?- Why would society allow us to operate?
Sam Palmisano
www.ebbf.org | “social” capitalism
The importance of society, its decision to allow a company to operate. This links directly to that company actually being - useful - to society.
![Page 8: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/8.jpg)
“the genius of capitalism is the ability to make self-interest serve the wider interest".
Bill Gates
www.ebbf.org | “social” capitalism
http://www.microsoft.com/presspass/exec/billg/speeches/2008/01-24wefdavos.mspx
![Page 9: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/9.jpg)
www.ebbf.org | your potential for positive influence with each and everyone of your stakeholders
![Page 10: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/10.jpg)
www.ebbf.org | your potential for positive influence with each and everyone of your stakeholders
organization
![Page 11: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/11.jpg)
www.ebbf.org | your potential for positive influence with each and everyone of your stakeholders
shareholders
suppliersemployees
management
clients
organization
![Page 12: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/12.jpg)
www.ebbf.org | your potential for positive influence with each and everyone of your stakeholders
local community
governmentenvironment
shareholders
suppliersemployees
management
clients
organization
![Page 13: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/13.jpg)
www.ebbf.org | your potential for positive influence with each and everyone of your stakeholders
common good
local community
governmentenvironment
shareholders
suppliersemployees
management
clients
organization
![Page 14: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/14.jpg)
www.ebbf.org | connecting purpose to broader value
purpose
![Page 15: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/15.jpg)
www.ebbf.org | connecting purpose to broader value
you work for a company that produces fizzy drinks, you are sitting in your company’s meeting room hearing your manager’s outline of your objectives for the next quarter
purpose
![Page 16: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/16.jpg)
www.ebbf.org | connecting purpose to broader value
you work for a company that produces fizzy drinks, you are sitting in your company’s meeting room hearing your manager’s outline of your objectives for the next quarter
increasing sales by 17.3 %
purpose
![Page 17: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/17.jpg)
www.ebbf.org | connecting purpose to broader value
you work for a company that produces fizzy drinks, you are sitting in your company’s meeting room hearing your manager’s outline of your objectives for the next quarter
increasing sales by 17.3 %
contributing to reducing thirst in the world
purpose
![Page 18: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/18.jpg)
www.ebbf.org | connecting purpose to broader value
you work for a company that produces fizzy drinks, you are sitting in your company’s meeting room hearing your manager’s outline of your objectives for the next quarter
increasing sales by 17.3 %
contributing to reducing thirst in the world
purpose
in which of these two objectives do you find more purpose, motivation, will to success in your objective, this also contributing to your company’s bottom line?
![Page 19: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/19.jpg)
www.ebbf.org | to create purpose, ask: why ?
![Page 20: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/20.jpg)
www.ebbf.org | to create purpose, ask: why ?
stop, and ask yourself : why?
![Page 21: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/21.jpg)
www.ebbf.org | to create purpose, ask: why ?
stop, and ask yourself : why?
why do you go to work every day?
![Page 22: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/22.jpg)
www.ebbf.org | to create purpose, ask: why ?
stop, and ask yourself : why?
why have I created this company?
why do you go to work every day?
![Page 23: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/23.jpg)
www.ebbf.org | solving an - urgent - need
this implies that you have stopped and carefully thoughtof the people you want to serve and what they need, a truly careful analysis of who these physical people are.
![Page 24: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/24.jpg)
www.ebbf.org | solving an - urgent - need
one key ingredient to a successful enterprise:
find a pressingly urgent issue that a sector of society that you wish to serve really needs to see solved and find a solution for it.
this implies that you have stopped and carefully thoughtof the people you want to serve and what they need, a truly careful analysis of who these physical people are.
![Page 25: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/25.jpg)
www.ebbf.org | solving an - urgent - need
one key ingredient to a successful enterprise:
find a pressingly urgent issue that a sector of society that you wish to serve really needs to see solved and find a solution for it.
who do I wish to serve?
this implies that you have stopped and carefully thoughtof the people you want to serve and what they need, a truly careful analysis of who these physical people are.
![Page 26: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/26.jpg)
www.ebbf.org | solving an - urgent - need
one key ingredient to a successful enterprise:
find a pressingly urgent issue that a sector of society that you wish to serve really needs to see solved and find a solution for it.
who do I wish to serve? what do they urgently need?
this implies that you have stopped and carefully thoughtof the people you want to serve and what they need, a truly careful analysis of who these physical people are.
![Page 27: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/27.jpg)
www.ebbf.org | solving an - urgent - need
my ideal product / service will address the urgent need, be something I am also passionate about, and most definitely something I am able to address.Three very simple but often forgotten/underestimated rules.
![Page 28: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/28.jpg)
www.ebbf.org | solving an - urgent - need
urgent need
my ideal product / service will address the urgent need, be something I am also passionate about, and most definitely something I am able to address.Three very simple but often forgotten/underestimated rules.
![Page 29: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/29.jpg)
www.ebbf.org | solving an - urgent - need
mi passion
urgent need
my ideal product / service will address the urgent need, be something I am also passionate about, and most definitely something I am able to address.Three very simple but often forgotten/underestimated rules.
![Page 30: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/30.jpg)
www.ebbf.org | solving an - urgent - need
mi passion my ability to address it
urgent need
my ideal product / service will address the urgent need, be something I am also passionate about, and most definitely something I am able to address.Three very simple but often forgotten/underestimated rules.
![Page 31: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/31.jpg)
www.ebbf.org | how to get that “like” ? promise and deliver an emotional experience
![Page 32: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/32.jpg)
www.ebbf.org | how to get that “like” ? promise and deliver an emotional experience
creating emotional engagement
![Page 33: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/33.jpg)
www.ebbf.org | how to get that “like” ? promise and deliver an emotional experience
creating emotional engagement
![Page 34: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/34.jpg)
www.ebbf.org | how to get that “like” ? promise and deliver an emotional experience
making the promise
creating emotional engagement
![Page 35: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/35.jpg)
www.ebbf.org | how to get that “like” ? promise and deliver an emotional experience
making the promise delivering the promise
creating emotional engagement
![Page 36: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/36.jpg)
www.ebbf.org | emotional experiences
![Page 37: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/37.jpg)
www.ebbf.org | emotional experiences
![Page 38: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/38.jpg)
www.ebbf.org | lush.com its purpose its emotional engagement
![Page 39: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/39.jpg)
www.ebbf.org | lush.com its manifesto to communicate its purpose and create emotional engagement
![Page 40: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/40.jpg)
www.ebbf.org | FIRST emotionally engage employees
![Page 41: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/41.jpg)
www.ebbf.org | FIRST emotionally engage employees
![Page 42: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/42.jpg)
www.ebbf.org | emotionally engage
1 lorry load of shampoo bars would be enough for 800,000 washes but it would take 15 lorry loads of liquid shampoo to do the same job!
But it’s not just the actual plastic packaging that we need to think about.
Compared to bottled liquid products, which are full of water and are heavy, bulky, and inefficient - our naked products are concentrated, weigh less and are easy to transport. Just look at the environmental impact of delivering these to shops:
With solid shampoo bars you save on the environmental cost of producing and disposing of plastic packaging AND reduce the pollution caused by transporting heavy and uneconomical packaged goods!
And now we’ve said it, there’s no taking it back! there, we’ve said it.
(unpackaged) products. We believe that when it comes to reducing our impact on the environment, reducing packaging should be high on everyone’s list of priorities.Just take a look at this: So already that’s 3 less empty bottles to get rid of!
1 Lush Shampoo Bar ( ) lasts as long as…
3 bottles ( ) of liquid shampoo
At Lush our goal is to make our products as effective, fun and luscious as possible, whilst making sure that they are kind to animals and the environment.That’s why we have always loved to fill our shops with whole ranges of ‘naked’
![Page 43: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/43.jpg)
www.ebbf.org | emotionally engage
1 lorry load of shampoo bars would be enough for 800,000 washes but it would take 15 lorry loads of liquid shampoo to do the same job!
But it’s not just the actual plastic packaging that we need to think about.
Compared to bottled liquid products, which are full of water and are heavy, bulky, and inefficient - our naked products are concentrated, weigh less and are easy to transport. Just look at the environmental impact of delivering these to shops:
With solid shampoo bars you save on the environmental cost of producing and disposing of plastic packaging AND reduce the pollution caused by transporting heavy and uneconomical packaged goods!
And now we’ve said it, there’s no taking it back! there, we’ve said it.
(unpackaged) products. We believe that when it comes to reducing our impact on the environment, reducing packaging should be high on everyone’s list of priorities.Just take a look at this: So already that’s 3 less empty bottles to get rid of!
1 Lush Shampoo Bar ( ) lasts as long as…
3 bottles ( ) of liquid shampoo
At Lush our goal is to make our products as effective, fun and luscious as possible, whilst making sure that they are kind to animals and the environment.That’s why we have always loved to fill our shops with whole ranges of ‘naked’
Lush has three main objectives:- sell things they like- change perceptions on issues dear to them- make money
![Page 44: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/44.jpg)
www.ebbf.org | to emotionally engage: promise AND deliver
making the promise delivering the promise
the “love brand”
![Page 45: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/45.jpg)
www.ebbf.org | to emotionally engage: promise AND deliver
making the promise delivering the promise
the “love brand”
![Page 46: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/46.jpg)
www.ebbf.org | to emotionally engage: promise AND deliver
making the promise delivering the promise
the “love brand”
![Page 47: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/47.jpg)
www.ebbf.org | to emotionally engage: promise AND deliver
![Page 48: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/48.jpg)
www.ebbf.org | to emotionally engage: promise AND deliver
![Page 49: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/49.jpg)
www.ebbf.org | to emotionally engage: promise AND deliver
did Microsoft Vista deliver on its “wow” promise?
![Page 50: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/50.jpg)
www.ebbf.org | to emotionally engage: promise AND deliver
did Microsoft Vista deliver on its “wow” promise?
any Microsoft stickers on cars?
![Page 51: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/51.jpg)
www.ebbf.org | how to get that “like” ? promise and deliver an emotional experience
making the promise delivering the promise
creating emotional engagement
the “love brand”
![Page 52: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/52.jpg)
www.ebbf.org | how can we make the promise?
ways to make the promise
even something as “boring” as an invoice can become a vehicle to communicate the promise
![Page 53: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/53.jpg)
www.ebbf.org | how can we make the promise?
ways to make the promise
even something as “boring” as an invoice can become a vehicle to communicate the promise
![Page 54: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/54.jpg)
www.ebbf.org | how can we make the promise?
making the promise
using email signatures
![Page 55: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/55.jpg)
www.ebbf.org | how can we make the promise?
making the promise
![Page 56: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/56.jpg)
www.ebbf.org | how can we make the promise?
making the promise
![Page 57: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/57.jpg)
www.ebbf.org | get that “like” promise and deliver emotional experience
making the promise delivering the promise
creating emotional engagement
changing buying purchase patterns
![Page 58: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/58.jpg)
www.ebbf.org | get that “like” promise and deliver emotional experience
making the promise delivering the promise
creating emotional engagement
awareness
changing buying purchase patterns
![Page 59: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/59.jpg)
www.ebbf.org | get that “like” promise and deliver emotional experience
making the promise delivering the promise
creating emotional engagement
awareness
consideration
changing buying purchase patterns
![Page 60: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/60.jpg)
www.ebbf.org | get that “like” promise and deliver emotional experience
making the promise delivering the promise
creating emotional engagement
awareness
preference
consideration
changing buying purchase patterns
![Page 61: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/61.jpg)
www.ebbf.org | get that “like” promise and deliver emotional experience
making the promise delivering the promise
creating emotional engagement
awareness
preference
consideration purchase
changing buying purchase patterns
![Page 62: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/62.jpg)
www.ebbf.org | get that “like” promise and deliver emotional experience
awareness
preference
consideration purchase
loyalty
making the promise delivering the promise
creating emotional engagement
changing buying purchase patterns
![Page 63: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/63.jpg)
www.ebbf.org | get that “like” promise and deliver emotional experience
awareness
preference
consideration purchase
loyalty
making the promise delivering the promise
creating emotional engagement
changing buying purchase patterns
![Page 64: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/64.jpg)
www.ebbf.org | get that “like” promise and deliver emotional experience
awareness
preference
consideration purchaseadvocacy
loyalty
making the promise delivering the promise
creating emotional engagement
changing buying purchase patterns
![Page 65: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/65.jpg)
www.ebbf.org | get that “like” promise and deliver emotional experience
awareness
preference
consideration purchaseadvocacy
loyalty
making the promise delivering the promise
creating emotional engagement
changing buying purchase patterns
![Page 66: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/66.jpg)
www.ebbf.org | who do you trust ?
![Page 67: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/67.jpg)
www.ebbf.org | who do you trust ?
![Page 68: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/68.jpg)
www.ebbf.org | who do you trust ?
![Page 69: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/69.jpg)
www.ebbf.org | we own the world
![Page 70: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/70.jpg)
www.ebbf.org | we own the world
![Page 71: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/71.jpg)
www.ebbf.org | we own the world
la noria
![Page 72: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/72.jpg)
www.ebbf.org | we own the world
la noria
SOPA
![Page 73: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/73.jpg)
www.ebbf.org | we own the world
la noria
SOPA
News of the World
![Page 74: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/74.jpg)
www.ebbf.org | social media - open the dialogue
![Page 75: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/75.jpg)
www.ebbf.org | social media - learn from the dialogue
Text
your clients now become your best sales people (or detractors)
![Page 76: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/76.jpg)
www.ebbf.org | be part of / open the dialogue
![Page 77: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/77.jpg)
www.ebbf.org | be part of / open the dialogue
what can we learn from our clients?
![Page 78: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/78.jpg)
www.ebbf.org | be part of / open the dialogue
what can we learn from our clients?
how can we react to
positive / negative
feedback?
![Page 79: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/79.jpg)
www.ebbf.org | be part of / open the dialogue
what can we learn from our clients?
how can we react to
positive / negative
feedback?
we HAVE to listen and
learn
![Page 80: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/80.jpg)
www.ebbf.org | using social media to state what you stand for, what makes you unique
sticking to your company principles
Alamo cinemas have a small passionate audience of movie lovers.
They don’t allow sms texting in the movie theater.
A person did sms text in the movie theater and she was “thrown out”
![Page 81: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/81.jpg)
www.ebbf.org | using social media to state what you stand for, what makes you unique
sticking to your company principles
Alamo cinemas have a small passionate audience of movie lovers.
They don’t allow sms texting in the movie theater.
A person did sms text in the movie theater and she was “thrown out”
what would you have done? “kick them out” of your movie theatre?
![Page 82: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/82.jpg)
www.ebbf.org | using social media to state what you stand for, what makes you unique
sticking to your company principles
Alamo cinemas have a small passionate audience of movie lovers.
They don’t allow sms texting in the movie theater.
A person did sms text in the movie theater and she was “thrown out”
what would you have done? “kick them out” of your movie theatre?
the person you threw out sends an angry protest to your voice mail, how do you deal with it?
![Page 83: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/83.jpg)
www.ebbf.org | social media - to reinforce your values, what you stand for, your unique experience
![Page 84: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/84.jpg)
www.ebbf.org | co-creating an experience
involving your stakeholders in - dreaming - and the implementing the ideal experience
how have you / will you create your enterprise?
who have you / will you involve in co-creating?
![Page 85: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/85.jpg)
www.ebbf.org | new concepts: super cooperators
![Page 86: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/86.jpg)
www.ebbf.org | new concepts: super cooperators
design thinking a new way of designing customer experiences, products and services
![Page 87: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/87.jpg)
www.ebbf.org | new concepts: super cooperators
design thinking a new way of designing customer experiences, products and services
cooperation vs competitionwhen you transform your competitors into cooperators towards a common goal (and financial sustainability)
![Page 88: increasing the value and values of my enterprise](https://reader034.vdocuments.us/reader034/viewer/2022051323/54b4f9334a7959da498b4698/html5/thumbnails/88.jpg)
you are welcome to join us:
http://ebbf.org/contribute/join