increasing charity donation at your golf events with eshop4golf
DESCRIPTION
With thousands of Charity Golf events every year the usual suspects to raise more have been used and over used. Leverage the way consumers want to buy to increase your donations.TRANSCRIPT
Raise More Money
with
Make Players Happy
Raising MoneyThe Usual Suspects
Player Entry FeesSponsorship
Silent Auction• Live AuctionsGolf Course Games/Gimmicks
Raffle• 50/50
4 Rules to Raise More!
ChoiceSimplicityEmpowermentTransparency
Every $x = $y to Charity
An eShop for Your Corporate/Charity Tourney
Full Catalog Integrated Into
Registration Website
Drop Ship
Premium Equipment
eShop Supports
Visa, MasterCard, Amex, PayPal, etc.Gift CertificatesMargin Protection ProgramsPayment by PointsEtc.
Cause / Emotional / Transparent
Clearly state what their contributions will be
Complete Reporting
OrderStatus
Traffic Activity
Real-TimeTracking
EasyDrill Down
Let’s Do The MathNumber of Golfers 100
that will buy to donate $100 5that will buy to donate $30 10that will buy to donate $15 20
$299 $1,100
EP Pro Polo – Retail $99.99
Let’s Do The Math
Taylor Made SLDR 2014 Driver – Retail $399.99
Pay Manufacturers
eShop Processing Fee
Paid to Charity
Credit Card Fees $78
Paid to Charity
$41
$299 set-up TournamentOrganizer Get 25%
TournamentOrganizer get 5%
Yes, But…
Few Participants Buy Extra Stuff incentivize
Sponsor donate Gift Certificate for the eShopSell “Gift Certificate” for the eShopCreate a “Buy the Price Down” programEtc.
see next slide for an example
Double Your Donations
Sell “Charity Coins” @ the Event***Every Coin is worth 1.5X its purchase priceCoins can be used to “buy down price”Maximum Coin Redemption guarantees that every coins is worth more than what it was purchased for
*** Why @ the Event? Participants not having purchased before the event are unlikely to purchase after the event. Program drives them to the eShop after the event. With a “two week” expiration date it drives behavior
Charity Golf Coin Program
Double Your Donations
Taylor Made SLDR = $78 to charityCoins sold for $10 are worth $15 eacheShop “Auto Calculates” Maximum Redemption
How it Works
Use 2 Charity Coins - $30
Charity Receives$20 for each coin sold$48 from the product purchasevs. $00
Your Winning Formula
sample of brands
Professional customized eShopOne link set upGreat for participantsFull catalog providedManufacturers drop shipIncrease donations
