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INCREASE YOUR ONLINE SALES THE MULTI-CHANNEL WAY
PART ONE – HOW TO USE ONLINE MARKETPLACES TO INCREASE SALES
Chad Nantais, CEO The Merchant Lab - @themerchantlab - [email protected]
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“I spent all my money on manufacturing”
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“I have a warehouse full of stock”
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“I’m afraid it won’t sell fast enough
or at a high enough margin”
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“I can’t sleep at night”
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“I don’t know how to reach more shoppers”
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Random Acts of Marketing
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IncreasePPCad spend
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Ramp up wholesale efforts
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The Rise of the Marketplace
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Direct web site traffic is disappearing
75% of sales traffic in 2000 to 9% in 2010(source: MPLOGIX)
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22% CAGR compared to 10% overall(source: Forrester, SEC
filings)
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“Make your product easier to buy than your competition, or you will
find your customers buying from them,
not you.”
~ Mark Cuban
Shoppers love marketplaces
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Shoppers love selection
Amazon = 323 million items!!!
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Personal Recommendations
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Comparison shopping
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Shoppers trust them.
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Successful brands are using
multi-channel
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increased sales on marketplaces by 254% year over year
[source: http://www.channeladvisor.com/customer-success/cooking-com]
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experienced a growth of over 328% on the Trade Me platform in the short time
since its launch on the marketplace[source: http://www.channeladvisor.com/customer-success/street-moda]
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grew sales nearly 1800% with ChannelAdvisor Marketplaces in 2012
[source: http://www.channeladvisor.com/customer-success/reds-gear]
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S&S Sports
increased e-commerce sales by 300% in the first year
[source: http://www.saleswarp.com/news/case-studies/ss-sports-case-study-download/ ]
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But… multi-channel is costly, hard, and error-prone
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Setup & training costs
for every channel
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Product management
for every channel
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Order management
for every channel
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Order/shipment status
for every channel
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Errors & omissions
for every channel
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Makes multi-channel easier
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Centralizes product management
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Integrates with your warehouse
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Diversifies your sales channels
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Lists your products everywhere
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makes it easier for customers to buy your products from the
marketplaces they love
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Want to increase sales by selling on marketplaces?
Find out which online marketplace strategy you should be using:
http://bit.ly/gomultichannel