increase your knowledge to read and check this ppt of digital market work
TRANSCRIPT
What is Digital Marketing?
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Why are People Going Online?
Search Engine Optimization (SEO)
Content Writing
Benefits of Digital Marketing
Social media Marketing (SMM)
7 Website Design
What is Digital Marketing?
“Digital marketing” is the process of building and maintaining customer
relationships through online activities to facilitate the exchange of ideas,
products, and services that satisfy the goals of both parties.
Digital MarketingIntroduction
Over traditional marketing *
Puts the consumer in control
Provides convenience
Increases satisfaction
Drives brand loyalty
Reduces the selling cycle
Reduces the cost of sales
Builds your brand
Provides targeted results
Digital MarketingThere are many benefits of digital marketing
KEY COMPONENTS
Website design (user experience)
Search engine optimization (SEO) *
Social media marketing (SMM) *
Email marketing
Display advertising (banner ads)
Content marketing
Online reputation management (ORM)
Digital MarketingWhat does digital marketing consist of?
SEO DEFINITIONSearch engine optimization (SEO) is the
process of getting traffic from the “free,”
“organic,” “editorial” or “natural” listings on
search engines.
All major search engines such as Google,
Yahoo and Bing have such results, where
web pages and other content such as
videos or local listings are shown and
ranked based on what the search engine
considers most relevant to users. Payment
isn’t involved, as it is with paid search ads.
Digital Marketing OverviewWhat is search engine optimization (SEO)?
Your website will be found
Improve your competitive edge
Expand your customer base and target audience
Cost effective
Long term standings
Free traffic
Targeted traffic
Higher sales (ROI)
Global reach
All the results can be measured
Better conversion (sales)
Pull marketing
Increased visibility
Your own 24 hour marketing team and shop front
Digital MarketingAdvantages to Get Search Engine Optimization
(SEO)
Design is the process of collecting ideas, and aesthetically arranging
and implementing them, guided by certain principles for a specific
purpose. Web design is a similar process of creation, with the
intention of presenting the content on electronic web pages, which
the end-users can access through the internet with the help of a web
browser.
Digital Marketing(Website Designing)
Digital Marketing OverviewAdvantages to Get (Website Designing)
BENEFITS OF QUALITY WEB DESIGN
1. CONSISTENT BRAND IDENTITY
They create a visual language for your brand that is consistent across different
contexts. Your website, logo, business cards, and even your Twitter profile have to
form a coherent whole. Brands that have a consistent visual language make a
more memorable impression than those that look like five different side-
businesses.
2. MORE VISITORS WHO STAY ON THE PAGE
You’re not looking for clicks. You’re looking for visitors who browse through your
site and get to know who you are. Remember that most people will leave after one
glimpse at your site. It takes something special to keep them interested, let alone
willing to buy your product or service.
Social Media MarketingDefinition
Social media is a medium and the medium isonly a vehicle that amplifies social behaviour.
The medium is an instrument oncommunication, like a newspaper or a radio,so social media would be a social instrumentof communication.
Digital MarketingWhat is Social media marketing (SMM)?
Better targeting
High return on investment (ROI)
Does not require specialization or vast technical skills
Increased visibility
Targeted traffic
Content promotion
Helps with PR
Ability to go viral
Expedites online brand development
Cost effective (only time and effort)
Market research (what are your customers talking about?)
Create relationships with your customers
Campaigns has the ability to drive huge amounts of traffic
Supports traditional and other digital marketing campaigns
Digital MarketingAdvantages of social media marketing (SMM)