increase traffic, leads and sales using native advertising
TRANSCRIPT
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How to Use Native Advertising To Drive Traffic, Leads & Sales
Consistency is Key!
Video Training By Gloria Walker Marketing With Gloria
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What’s Native Advertising?
• Online advertising
• Matches the type and function of the platform
which it appears.
• Manifests as content produced by an advertiser
• The intent is to promote a product or service.
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So In a Nutshell…
Native Advertising is creating online content and then advertising that content to drive traffic, leads and conversions.
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Annoying Advertising Strategy
• Saturates Facebook timeline with annoying affiliate links and products.
But in reality:
• Someone will click on your link, realize it’s a capture page and immediately close it.
• There’s a potential to be turned off or even blocked.
This is ineffective advertising!
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Why Do People Visit Social Media Sites?
• Connect with friends
• Look at content
• Share content
• Share pictures
• Socialize
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Native Advertising Strategy
Example:
• Clickable images
• Powerful quotes
• Meaningful content
• Cute babies and adorable pets work too :-)
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When Creating Content…
• Look for the problem that needs solving…
• How can your product solve the problem?
• How can you put a unique spin to it?
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Where Can I Find Content Ideas?
• Forums (niche specific) • Facebook Groups (niche specific) • Amazon.com • Leaders Email Lists • Leader/Team Calls • Search Engines/Social Media Sites • Courses/Ebooks that you bought (repurpose it as your
own)
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How Does Native Advertising Drive Traffic, leads and Sales?
Yin and Yang Formula:
• The first piece of content solves one problem and the second step solves the next logical problem
• Lead with content that’s solves a problem in two ways
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How Does Native Advertising Drive Traffic, leads and Sales?
Example:
Write a blog post on “How to Get Leads With Instagram.”
The next logical step:
Create a “How To Convert Those Leads” piece of content now that you have the leads. Provide this with a PDF download or any congruent offer which will require the lead to opt-in.
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How Does Native Advertising Drive Traffic, leads and Sales?
2nd Example:
Create a blog post (or video) on “Content Ideas.”
The Next Logical Step:
A blog post on the “How To Promote Great Content.”
Show them a few tricks and pull them in with the remaining tips using your opt-in page.
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Summary
Successful Native Advertising requires:
1. Fresh content that solves problems, and offer solutions. This will cement your status as an expert instead of someone that’s out to make a sale.
2. Understanding the culture of various social media platforms, will allow you to promote your content effectively, thus growing your fan base and increasing leads and sales conversions.
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Conclusion
Thanking You For Checking Out The Training!
Please visit my site www.marketingwithgloria.com for more information on this subject as well as marketing freebies.
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I Will See You On my Next Video!