native ift native advertising

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Native Lift

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Page 1: Native ift   native advertising

Native Lift

Page 2: Native ift   native advertising

Investing in great content is only the first step

Page 3: Native ift   native advertising

Content marketing is most effective when it reaches the right audience

Page 4: Native ift   native advertising

You can post to your social profile...

Report by Social@Ogilvy (Feb 2014)

Page 5: Native ift   native advertising

...but there’s only way to guarantee targeted delivery at scale

Page 6: Native ift   native advertising

* B2B Corporate Blog

Site Traffic Composition

A diversified approach to paid distribution balances traffic quality and costs

Page 7: Native ift   native advertising

Paid distribution quickly reaches an active online audience with relevant content

Pre-Distributio

n

Post-Distributio

n

Native Lift Traffic

0 1,682

Social Actions

121 1,874

Total Pageviews

158 3,112

* Published by Enterprise IT organization on B2C Financial publisher

Campaign Campaign Launch Launch

Page 8: Native ift   native advertising

Optimized distribution brings old content back to life

* Published by Enterprise IT organization on B2C Financial publisher

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