NACo is pleased to present

Increase the Impact of Your County’s Health Initiatives and Projects

Wednesday, May 9, 2012

NACo Healthy Counties Initiative Sponsors

www.naco.org/healthycountiesinitiative

Speakers

Carrie Sams Natural Director Jamba Juice Company

Michael Fuccillo Director of Marketing Jamba Juice Company

Janice Sakamoto VP of Strategic Partnerships & New Business Development CBS EcoMedia, Inc.

Joe Galliani PR & Strategic Partnerships Consultant CBS EcoMedia, Inc.

For slides from CBS EcoMedia, please click here or go to

www.naco.org/healthycountiesinitiative

Healthy Lifestyle Centers

October 2011

Inspiring & Simplifying

Healthy Living

May 2012

Inspiring and Simplifying Healthy Lifestyles

For over 20 years Jamba Juice has been on a mission to simplify and improve healthy living. We do

this through a unique integration of our products and programs:

Our “Fruit-Forward” product portfolio is the top choice of consumers. We offer delicious real fruit smoothies,

beverages and a compliment of highly differentiated better for you products.

Jamba’s Team Up for A Healthy America program engages and connects families, consumers and schools across

the nation through a grassroots and online call to action to do something good for their health – take a walk, try

a new vegetable and more.

JambaGo Healthy Lifestyle Centers are a convenient and low cost way to enable access to healthier beverage and

snacks options in a variety of venues and facilities.

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Strengths of Jamba Brand

Jamba is a leading brand with considerable assets to leverage

* Source: Synovate eNation, Oct 2009; base = 1,850 U.S. adults, 222 Jamba users ** Source: StudyLogic, Jan 2010

• 100 million annual visits to over 750 Jamba Juice stores

• Over 85% brand awareness in CA; 40% nationally*

• #1 top-of-mind recall within smoothie category; more than 2x other brands*

• Dominant national volume share**

• #1 Zagat rated

• Strong strategic health & wellness partnerships

• Strong marketing and PR support

• 400k active database members

• 580k Facebook fans

• 4k Twitter followers

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Jamba enjoys extremely high consumer brand affinity

Source: Q3’09 Synovate eNation; base = 1,850 U.S. adults, 222 Jamba customers

• 72% of customers say that Jamba is their favorite smoothie brand

• 68% say it is one of their favorite brands overall

• 70% say Jamba is a brand that makes them feel good

• 67% say it is a brand that fits their lifestyle

• 66% say it’s “for people like me”

• 59% believe that Jamba “shares their personal values”

Consumers Feel Good About Jamba

Team Up for A Healthy America Engagement Programs for the Community Team Up for A Healthy

America Program www.teamupandpledge.com

• Year round call to action; engaging

consumers and youth across the nation to

“pledge” to do something healthy

• Aligns and supports national and community

efforts in the fight against obesity

• Nationally recognized program partners;

WNBA, National Geographic Kids, Venus

Williams, National PTA , Let’s Move and

many others

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What is “Team Up”?

It is about Jamba leading the way…

2011 Program Objectives

2012 Web Site and Logo

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Team Up and Let’s Jump! Breaking the Guinness Book of World Records • On October 12, 2011, through the efforts of Jamba’s Team Up for a Healthy

America program and National Geographic Kids, hundreds of thousands of school

children and adults around the world participated in the attempt to break the

Guinness Book of World Records for the “most people jumping jack in a 24 hour

period”. 1st Lady Michelle Obama kicked off the event from the White House

lawn with hundreds of local area school children.

Healthy Communities Programs

Healthy Schools

Healthy Neighborhoods

Healthy Activities

• 26,000 member schools

• 5+million members

• Inspiring adults and students to keep

active

• Supporting School and

Community gardens

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Supporting Healthy Active Lifestyles

National “Live Fruitfully!” Day October 2012

• National Call to action to get “your daily serving

of fruit”

• Consumers pledge to participate through Team

Up Website

• JambaGo Center Messaging (All Fruit 16oz

provides RDA)

• “My Food Fight” game integration

• PR & Media Campaign

JambaGo Healthy Lifestyle Centers Offers real fruit smoothies inspired by Jamba’s Classic

and All Fruit blends as the core of each center.

Smoothie offering is complemented with a cross category

of healthier snack options that are high differentiated

and delicious.

Affordable solutions providing low thresholds for

profitability, no licensing or royalty fees

Served or Self Served options, in line or behind the

counter options

Minimal to no labor, easy to operate, low maintenance

Corporate Social Responsibility message integration

JambaGo Center Products

• Highly differentiated Jamba-branded smoothies, beverages and snacks*

Beverages

Snacks

Classics

• Mango Pineapple Perfecto

• Razz Berry Orange

All Fruit

• Five Fruit Fiesta

• Strawberry Symphony

• Peach Pizazz

Smoothies

* CPG items may change due to availability.

K-12 Schools Program

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Jamba Brand Smoothies via a fountain machine, same great

Jamba experience in your lunch room!

A la Carte and NSLP beverage program, with robust marketing

tools, posters, clings and flyers

Low volume profitability thresholds, minimal labor and operational

requirements, easy to operate

Jamba All Fruit and Fruit & Veggie Smoothies, compliant and

CN labeled

BIB Technology (Bag in Box) shelf stable up to 8 months in

dry storage

Jamba branded 4, 8, 12, and 16 ounce cups

Equipment Purchase and lease options, product vending

agreements

K-12 Products and Marketing Support

All Fruit & Fruit Veggie Smoothies • Five Fruit Fiesta • Strawberry Symphony • Mango Magnifico • Peach Pizazz • Berry UpBEET- New!

Products

Posters

• No Artificial Flavors, Sweeteners or Preservatives

• CN Labeled “All Fruit” Smoothie Bases

• Meets USDA school lunch meal planning guides as a

reimbursable fruit component

• 0g Trans Fats and No High Fructose Corn Syrup

Customizable Flyers Window Clings

Marketing Support Materials

Healthy Lifestyles Center Programs

Messaging

Engagement

Board

Consumer and CSR engagement programs • Segment relevant programming

• Leverage Jamba’s Team Up for A Healthy America program platform

(colleges, communities, etc.)

• Social Digital ( Facebook, twitter) , market level and grassroots

activation

• Fundraising and donation give back program (cents per smoothie or

snack sold, etc.)

• Ongoing programs could include sweepstakes, messaging on cups,

scratch to win on lids, etc.

• Evolve center programs and technology to maintain competitive edge

and relevant programs

Fountain • K-12 Fountain programming messaged in marketing collateral, social

digital messaging

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For more information, please contact:

Michael Fuccillo Carrie Sams Director of Marketing Natural Director Jamba Juice Company Jamba Juice Company 781-775-4546 510-596-0267 mfuccillo@jambajuice.com csams@jambajuice.com

Thank you for participating in NACo’s webinar

For more information about

NACo’s Healthy Counties Initiative, visit www.naco.org/healthycountiesinitiative

For questions about this webinar, please contact

acardwell@naco.org