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NACo is pleased to present
Increase the Impact of Your County’s Health Initiatives and Projects
Wednesday, May 9, 2012
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NACo Healthy Counties Initiative Sponsors
www.naco.org/healthycountiesinitiative
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Speakers
Carrie Sams Natural Director Jamba Juice Company
Michael Fuccillo Director of Marketing Jamba Juice Company
Janice Sakamoto VP of Strategic Partnerships & New Business Development CBS EcoMedia, Inc.
Joe Galliani PR & Strategic Partnerships Consultant CBS EcoMedia, Inc.
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For slides from CBS EcoMedia, please click here or go to
www.naco.org/healthycountiesinitiative
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Healthy Lifestyle Centers
October 2011
Inspiring & Simplifying
Healthy Living
May 2012
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Inspiring and Simplifying Healthy Lifestyles
For over 20 years Jamba Juice has been on a mission to simplify and improve healthy living. We do
this through a unique integration of our products and programs:
Our “Fruit-Forward” product portfolio is the top choice of consumers. We offer delicious real fruit smoothies,
beverages and a compliment of highly differentiated better for you products.
Jamba’s Team Up for A Healthy America program engages and connects families, consumers and schools across
the nation through a grassroots and online call to action to do something good for their health – take a walk, try
a new vegetable and more.
JambaGo Healthy Lifestyle Centers are a convenient and low cost way to enable access to healthier beverage and
snacks options in a variety of venues and facilities.
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Strengths of Jamba Brand
Jamba is a leading brand with considerable assets to leverage
* Source: Synovate eNation, Oct 2009; base = 1,850 U.S. adults, 222 Jamba users ** Source: StudyLogic, Jan 2010
• 100 million annual visits to over 750 Jamba Juice stores
• Over 85% brand awareness in CA; 40% nationally*
• #1 top-of-mind recall within smoothie category; more than 2x other brands*
• Dominant national volume share**
• #1 Zagat rated
• Strong strategic health & wellness partnerships
• Strong marketing and PR support
• 400k active database members
• 580k Facebook fans
• 4k Twitter followers
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Jamba enjoys extremely high consumer brand affinity
Source: Q3’09 Synovate eNation; base = 1,850 U.S. adults, 222 Jamba customers
• 72% of customers say that Jamba is their favorite smoothie brand
• 68% say it is one of their favorite brands overall
• 70% say Jamba is a brand that makes them feel good
• 67% say it is a brand that fits their lifestyle
• 66% say it’s “for people like me”
• 59% believe that Jamba “shares their personal values”
Consumers Feel Good About Jamba
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Team Up for A Healthy America Engagement Programs for the Community Team Up for A Healthy
America Program www.teamupandpledge.com
• Year round call to action; engaging
consumers and youth across the nation to
“pledge” to do something healthy
• Aligns and supports national and community
efforts in the fight against obesity
• Nationally recognized program partners;
WNBA, National Geographic Kids, Venus
Williams, National PTA , Let’s Move and
many others
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What is “Team Up”?
It is about Jamba leading the way…
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2011 Program Objectives
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2012 Web Site and Logo
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Team Up and Let’s Jump! Breaking the Guinness Book of World Records • On October 12, 2011, through the efforts of Jamba’s Team Up for a Healthy
America program and National Geographic Kids, hundreds of thousands of school
children and adults around the world participated in the attempt to break the
Guinness Book of World Records for the “most people jumping jack in a 24 hour
period”. 1st Lady Michelle Obama kicked off the event from the White House
lawn with hundreds of local area school children.
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Healthy Communities Programs
Healthy Schools
Healthy Neighborhoods
Healthy Activities
• 26,000 member schools
• 5+million members
• Inspiring adults and students to keep
active
• Supporting School and
Community gardens
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Supporting Healthy Active Lifestyles
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National “Live Fruitfully!” Day October 2012
• National Call to action to get “your daily serving
of fruit”
• Consumers pledge to participate through Team
Up Website
• JambaGo Center Messaging (All Fruit 16oz
provides RDA)
• “My Food Fight” game integration
• PR & Media Campaign
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JambaGo Healthy Lifestyle Centers Offers real fruit smoothies inspired by Jamba’s Classic
and All Fruit blends as the core of each center.
Smoothie offering is complemented with a cross category
of healthier snack options that are high differentiated
and delicious.
Affordable solutions providing low thresholds for
profitability, no licensing or royalty fees
Served or Self Served options, in line or behind the
counter options
Minimal to no labor, easy to operate, low maintenance
Corporate Social Responsibility message integration
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JambaGo Center Products
• Highly differentiated Jamba-branded smoothies, beverages and snacks*
Beverages
Snacks
Classics
• Mango Pineapple Perfecto
• Razz Berry Orange
All Fruit
• Five Fruit Fiesta
• Strawberry Symphony
• Peach Pizazz
Smoothies
* CPG items may change due to availability.
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K-12 Schools Program
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Jamba Brand Smoothies via a fountain machine, same great
Jamba experience in your lunch room!
A la Carte and NSLP beverage program, with robust marketing
tools, posters, clings and flyers
Low volume profitability thresholds, minimal labor and operational
requirements, easy to operate
Jamba All Fruit and Fruit & Veggie Smoothies, compliant and
CN labeled
BIB Technology (Bag in Box) shelf stable up to 8 months in
dry storage
Jamba branded 4, 8, 12, and 16 ounce cups
Equipment Purchase and lease options, product vending
agreements
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K-12 Products and Marketing Support
All Fruit & Fruit Veggie Smoothies • Five Fruit Fiesta • Strawberry Symphony • Mango Magnifico • Peach Pizazz • Berry UpBEET- New!
Products
Posters
• No Artificial Flavors, Sweeteners or Preservatives
• CN Labeled “All Fruit” Smoothie Bases
• Meets USDA school lunch meal planning guides as a
reimbursable fruit component
• 0g Trans Fats and No High Fructose Corn Syrup
Customizable Flyers Window Clings
Marketing Support Materials
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Healthy Lifestyles Center Programs
Messaging
Engagement
Board
Consumer and CSR engagement programs • Segment relevant programming
• Leverage Jamba’s Team Up for A Healthy America program platform
(colleges, communities, etc.)
• Social Digital ( Facebook, twitter) , market level and grassroots
activation
• Fundraising and donation give back program (cents per smoothie or
snack sold, etc.)
• Ongoing programs could include sweepstakes, messaging on cups,
scratch to win on lids, etc.
• Evolve center programs and technology to maintain competitive edge
and relevant programs
Fountain • K-12 Fountain programming messaged in marketing collateral, social
digital messaging
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For more information, please contact:
Michael Fuccillo Carrie Sams Director of Marketing Natural Director Jamba Juice Company Jamba Juice Company 781-775-4546 510-596-0267 [email protected] [email protected]
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Thank you for participating in NACo’s webinar
For more information about
NACo’s Healthy Counties Initiative, visit www.naco.org/healthycountiesinitiative
For questions about this webinar, please contact